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22%OFFAdrian Ryans - Winning Market Leadership - 9780471644309 - V9780471644309
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Winning Market Leadership

€ 37.99
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Description for Winning Market Leadership Hardcover. Strategic marketing planning in technology-intensive businesses (e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals) is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete. Num Pages: 324 pages, Illustrations. BIC Classification: KJS; KNTX. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 162 x 21. Weight in Grams: 586.

Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-driven business environment is intensely competitive, complex, and dynamic, and planning needs to be done quickly and often.

Winning Market Leadership offers a refreshing new approach to strategic market planning in these very demanding technology-intensive markets. It provides a systematic and highly integrated process for evaluating market opportunities and for developing strategies to lead in chosen markets. Its proven, highly practical approach to strategic market planning has allowed leading companies worldwide to: plan faster, focus on cash-flow and profitability, create "living ... Read more

  • Is targeted at managers in technology-intensive businesses such as computers, telecommunications, software, biotechnology, semiconductors, instruments, pharmaceuticals, and advanced materials.
  • Focuses on the key issues and tough choices faced by executives in very demanding technology-intensive markets.
  • Outlines a clear 10-step process for building winning market plans, including: identifying opportunities, understanding the competition, managing critical relationships, understanding the profit dynamic, and more.
  • Features examples from high-tech companies such as Intel, Compaq, Hewlett-Packard, Glaxo Wellcome, and General Electric.
  • Includes "Key Questions for Executives and Managers" at the end of each chapter that help eliminate "blind spots" in the planning process.

Winning Market Leadership is relevant to all executives and managers who play a significant role in developing cross-functional strategic market plans for their business: general managers; marketing managers; strategic planners; managers in business development, engineering, and R&D; and project team leaders.

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Product Details

Format
Hardback
Publication date
1999
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
324
Condition
New
Number of Pages
336
Place of Publication
New York, United States
ISBN
9780471644309
SKU
V9780471644309
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Adrian Ryans
The authors are on the faculty of the Richard Ivey School of Business at The University of Western Ontario, Canada's leading business school. They have worked as a team on school and private consulting initiatives for over a decade. Adrian B. Ryans is Professor of Business Administration. He has served as Dean and Director of Executive Education, and has also ... Read more

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