Winning with Data: Transform Your Culture, Empower Your People, and Shape the Future
Tomasz Tunguz
Crest the data wave with a deep cultural shift
Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture—this book provides sound guidance on building the type of organizational culture that creates and leverages data daily, in ... Read more
Big data has taken on buzzword status, but there is little real guidance for companies seeking everyday business data solutions. This book takes a deeper look at big data in business, and shows you how to shift internal culture ahead of the curve.
- Understand the changes a data culture brings to companies
- Instrument your company for maximum benefit
- Utilize data to optimize every aspect of your business
- Improve decision making and transform business strategy
Big data is becoming the number-one topic in business, yet no one is asking the right questions. Leveraging the full power of data requires more than good IT—organization-wide buy-in is essential for long-term success. Winning with Data is the expert guide to making data work for your business, and your needs.
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About Tomasz Tunguz
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