YouthNation: Building Remarkable Brands in a Youth-Driven Culture
Matt Britton
YouthNation is an indispensable brand roadmap to the youth-driven economy. Num Pages: 320 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 166 x 31. Weight in Grams: 508.
Youth is no longer an age it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age it's a commodity that's available to everyone this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty ... Read more
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