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19%OFFMatt Britton - YouthNation: Building Remarkable Brands in a Youth-Driven Culture - 9781118981146 - V9781118981146
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YouthNation: Building Remarkable Brands in a Youth-Driven Culture

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Description for YouthNation: Building Remarkable Brands in a Youth-Driven Culture Hardcover. Youth is no longer an age it's a commodity

YouthNation is an indispensable brand roadmap to the youth-driven economy. Num Pages: 320 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 166 x 31. Weight in Grams: 508.
Youth is no longer an age it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age it's a commodity that's available to everyone this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty ... Read more

Product Details

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Condition
New
Weight
532g
Number of Pages
320
Place of Publication
New York, United States
ISBN
9781118981146
SKU
V9781118981146
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Matt Britton
MATT BRITTON is the Founder and Chief Executive Officer of MRY, (formerly known as Mr Youth) a global marketing services firm which has helped the word's leading brands use creative technology solutions to reach America's youth. In 2013, MRY was named Digital Innovator of the Year by Mashable. Matt also helped spearhead the creation of CrowdTap an advertising ... Read more

Reviews for YouthNation: Building Remarkable Brands in a Youth-Driven Culture
Throughout the chapters, excellent, to-the-point vignettes and candid interviews vividly illustrate the ways in which today s diverse organizations creatively embrace the integration of technology and social networking into their marketing mix. From advertising to the mantra of you only live once, Britton has his finger on the pulse, whatever it may be called, of the shifting ethos ... Read more

Goodreads reviews for YouthNation: Building Remarkable Brands in a Youth-Driven Culture


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