Business & Finance
Results 16321 - 16340 of 40063
Business & Finance
Paperback. This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text. Series: MBA Series. Num Pages: 544 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 157 x 28. Weight in Grams: 816.
- Publisher
- Macmillan Education UK United Kingdom
- Number of pages
- 584
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781137300294
- ISBN
- 9781137300294
Paperback
Condition: New
€ 76.97€ 69.44
€ 76.97
€ 69.44
Paperback. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students. Num Pages: 512 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 187 x 31. Weight in Grams: 990.
- Publisher
- Wiley
- Format
- Paperback
- Publication date
- 2012
- Edition
- Revised 4th Edition
- Condition
- New
- SKU
- V9781118432679
- ISBN
- 9781118432679
Paperback
Condition: New
€ 50.15
€ 50.15
Paperback. A source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. It applies the authors' marketing know-how to every aspect of the marketing mix. Num Pages: 336 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 167 x 22. Weight in Grams: 503.
- Publisher
- Kogan Page Ltd
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749466763
- ISBN
- 9780749466763
Paperback
Condition: New
€ 32.99€ 29.82
€ 32.99
€ 29.82
Paperback. Provides clear and concise guidance to the benefits of rigorous marketing planning, and shows how to produce a marketing plan which works in the real world. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 13. Weight in Grams: 310.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749478216
- ISBN
- 9780749478216
Paperback
Condition: New
€ 33.99€ 30.79
€ 33.99
€ 30.79
Paperback. An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. Num Pages: 168 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 171 x 244 x 15. Weight in Grams: 314.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 168
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119943136
- ISBN
- 9781119943136
Paperback
Condition: New
€ 26.99€ 22.06
€ 26.99
€ 22.06
Paperback. If you are not living on the edge, then you are taking up too much room Think of the richest square mile in Britain and your thoughts turn to The City of London or Chelsea. In fact, a small village in Cheshire is home to more millionaires per square mile than anywhere else in Britain. Num Pages: 188 pages, Illustrations (some col.). BIC Classification: KJH. Category: (P) Professional & Vocational. Dimension: 236 x 157 x 12. Weight in Grams: 324.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 188
- Condition
- New
- SKU
- V9781841127828
- ISBN
- 9781841127828
Paperback
Condition: New
€ 26.99€ 21.70
€ 26.99
€ 21.70
Paperback. Num Pages: 120 pages, black & white illustrations. BIC Classification: BGB; KCZ; KFFM. Category: (G) General (US: Trade). Dimension: 156 x 230 x 14. Weight in Grams: 232.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Brick Tower Press
- Condition
- New
- SKU
- V9781883283629
- ISBN
- 9781883283629
Paperback
Condition: New
€ 13.99€ 11.00
€ 13.99
€ 11.00
Hardcover. Achieving market consistency can be challenging, even for the most established finance practitioners. In Market Consistency: Model Calibration in Imperfect Markets , leading expert Malcolm Kemp shows readers how they can best incorporate market consistency across all disciplines. Series: Wiley Finance Series. Num Pages: 376 pages, Illustrations. BIC Classification: KFF. Category: (P) Professional & Vocational. Dimension: 252 x 179 x 27. Weight in Grams: 784.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 376
- Condition
- New
- SKU
- V9780470770887
- ISBN
- 9780470770887
Hardback
Condition: New
€ 66.16
€ 66.16
Hardback. Editor(s): Harper, Malcolm; Belt, Mr John; Roy, Rajeev. Num Pages: 200 pages. BIC Classification: 1QFG; GTF; KCM. Category: (P) Professional & Vocational. Dimension: 166 x 241 x 18. Weight in Grams: 464.
- Publisher
- Practical Action Publishing
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781853398674
- ISBN
- 9781853398674
Hardback
Condition: New
€ 93.97
€ 93.97
Hardback. Editor(s): Harper, Chairman Malcolm (Cranfield School of Management, U. K. Independent Consultant Independent Consultant Independent Consultant Independent Consultant Independent Consultant Independent Consultant Independent Consultant Independent Consultant Independent Consultant M-CRIL); Khan, Ajaz Ahmed. Num Pages: 220 pages. BIC Classification: 1QFM; HRHP; KFFL; LAFS. Category: (P) Professional & Vocational. Dimension: 234 x 156. .
- Publisher
- Practical Action Publishing
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781853399558
- ISBN
- 9781853399558
Hardback
Condition: New
€ 105.21
€ 105.21
Paperback.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- APress United States
- Edition
- 1st Edition
- Number of pages
- 134
- Condition
- New
- SKU
- V9781430251132
- ISBN
- 9781430251132
Paperback
Condition: New
€ 47.49
€ 47.49
Paperback. A history of Sopwith Aircraft Company Series: Archive Photographs. Num Pages: 128 pages, black & white illustrations, frontispiece. BIC Classification: KNGV; WGM. Category: (G) General (US: Trade). Dimension: 235 x 167 x 9. Weight in Grams: 314.
- Publisher
- The History Press Ltd United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 1999
- Condition
- New
- SKU
- V9780752411422
- ISBN
- 9780752411422
Paperback
Condition: New
€ 19.99€ 18.60
€ 19.99
€ 18.60
Paperback. It was in 1911, on a beach by the North Sea, that Robert Blackburn's Second Monoplane made its first successful flight. By 1914, the Blackburn Aeroplane and Motor Co Ltd had been formed, based in Leeds, and had taken its place in the ranks of the British aircraft industry. This book deals with Blackburn aircraft company. Num Pages: 128 pages. BIC Classification: 1DBKS; KNDV; WGM. Category: (G) General (US: Trade). Dimension: 236 x 166 x 16. Weight in Grams: 312.
- Publisher
- The History Press Ltd
- Format
- Paperback
- Publication date
- 2011
- Condition
- New
- SKU
- V9780752464107
- ISBN
- 9780752464107
Paperback
Condition: New
€ 17.99€ 16.54
€ 17.99
€ 16.54
Paperback. A comprehensive multi-disciplinary survey of decision-making in the energy field, especially electricity in the UK and western Europe. Explores the reasons for the paralysis in decision-making, contrasting it with past periods of rapid change and growth such as the deployment of nuclear power in the 1970s and '80s. Num Pages: 496 pages, 121 b/w and 10 colour illustrations. BIC Classification: KNB; TH. Category: (P) Professional & Vocational. Dimension: 240 x 170. .
- Publisher
- Whittles Publishing
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781849951678
- ISBN
- 9781849951678
Paperback
Condition: New
€ 72.57
€ 72.57
Hardback.
Harness "Code Halos" to gain competitive advantage in the digital era
Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Num Pages: 256 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 167 x 22. Weight in Grams: 448.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118862070
- ISBN
- 9781118862070
Hardback
Condition: New
€ 30.99€ 24.10
€ 30.99
€ 24.10
Hardback. The essential playbook for the future of your business What To Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. Num Pages: 256 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 162 x 318 x 20. Weight in Grams: 506.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119278665
- ISBN
- 9781119278665
Hardback
Condition: New
€ 30.99€ 21.87
€ 30.99
€ 21.87
Paperback. Series: Management in General Practice S. Num Pages: 136 pages, 0. BIC Classification: KJ; MBPC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 138 x 7. Weight in Grams: 188.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- BMJ Publishing Group United Kingdom
- Edition
- 1st Edition
- Number of pages
- 136
- Condition
- New
- SKU
- V9780727910370
- ISBN
- 9780727910370
Paperback
Condition: New
€ 58.34
€ 58.34
Paperback. This non-technical, readable book traces the history of North Thames Gas from the nationalization of the gas industry in 1949 until privatization in 1986, a period which saw the industry change form a position in the 1950s where its survival was threatened. Num Pages: 231 pages, biography. BIC Classification: KNBG. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 235 x 155 x 12. Weight in Grams: 361.
- Format
- Paperback
- Publication date
- 1988
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 231
- Condition
- New
- SKU
- V9780333468197
- ISBN
- 9780333468197
Paperback
Condition: New
€ 63.50
€ 63.50
Paperback. Like your office's fed-up printer, this book is filled with enough lively banter to boost your Monday-thru-Friday fun for the next few years. This pocket-sized collection of activities includes advice on how to pull a sickie, ways to annoy your boss (without getting fired) and how to create works of art using office stationery. Num Pages: 144 pages. BIC Classification: KJW; WH. Category: (G) General (US: Trade). Dimension: 116 x 138 x 15. Weight in Grams: 148.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Prion Books Ltd
- Condition
- New
- SKU
- 9781853759659
- ISBN
- 9781853759659
Paperback
Condition: New
€ 7.99€ 4.99
€ 7.99
€ 4.99
Hardcover. Num Pages: 96 pages, 105 blank and white photographs. BIC Classification: 1DBKEWS; 3JJPK; 3JJPN; HBTM; KNGS; WGG. Category: (G) General (US: Trade). Dimension: 245 x 197 x 11. Weight in Grams: 516.
- Publisher
- Bernard McCall
- Number of pages
- 96
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781902953618
- ISBN
- 9781902953618
Hardback
Condition: New
€ 20.99€ 18.29
€ 20.99
€ 18.29