Business & Finance
Results 32181 - 32200 of 40065
Business & Finance
Paperback. A source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. It applies the authors' marketing know-how to every aspect of the marketing mix. Num Pages: 336 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 167 x 22. Weight in Grams: 503.
- Publisher
- Kogan Page Ltd
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749466763
- ISBN
- 9780749466763
Paperback
Condition: New
€ 32.99€ 29.82
€ 32.99
€ 29.82
Paperback. Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. Num Pages: 256 pages, Illustrations. BIC Classification: JM; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 157 x 19. Weight in Grams: 400.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2008
- Edition
- Reprint
- Condition
- New
- SKU
- V9780749450243
- ISBN
- 9780749450243
Paperback
Condition: New
€ 30.99€ 27.59
€ 30.99
€ 27.59
Paperback. Get to grips with Sage Instant Accounts in simple steps. This comprehensive guide walks you through every aspect of setting up and using Sage Instant Accounts, from downloading and installing the software to customizing it to your needs. Num Pages: 298 pages, black & white illustrations, black & white tables, figures. BIC Classification: KFC. Category: (P) Professional & Vocational. Dimension: 235 x 189 x 18. Weight in Grams: 562.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Revised edition
- Condition
- New
- SKU
- V9781118848050
- ISBN
- 9781118848050
Paperback
Condition: New
€ 23.99€ 17.59
€ 23.99
€ 17.59
Paperback. This introduction to the Ancient Greek economy has proved popular in France, and has also been translated into Italian and Greek; this first English edition is of the second French edition of 2007. Translator(s): Lloyd, Janet. Num Pages: 200 pages, 3 maps. BIC Classification: 1QDAG; 3D; HBLA; KCZ. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 206 x 141 x 17. Weight in Grams: 276.
- Publisher
- University of California Press United States
- Number of pages
- 200
- Format
- Paperback
- Publication date
- 2009
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9780520253667
- ISBN
- 9780520253667
Paperback
Condition: New
€ 40.99€ 29.35
€ 40.99
€ 29.35
Hardback. Series: ESI International Project Management Series. Num Pages: 741 pages, 23 black & white illustrations, 42 black & white tables. BIC Classification: KJMP; UMZ; UTF. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 243 x 157 x 38. Weight in Grams: 1164.
- Publisher
- Taylor & Francis Ltd
- Number of pages
- 741
- Format
- Hardback
- Publication date
- 2013
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781466566316
- ISBN
- 9781466566316
Hardback
Condition: New
€ 200.31
€ 200.31
Hardcover. Num Pages: 492 pages, maps. BIC Classification: KC. Category: (G) General (US: Trade). Dimension: 235 x 160 x 39. Weight in Grams: 1020.
- Publisher
- Liberty Fund Inc United States
- Number of pages
- 492
- Format
- Hardback
- Publication date
- 2012
- Condition
- New
- SKU
- V9780865978294
- ISBN
- 9780865978294
Hardback
Condition: New
€ 33.99€ 24.69
€ 33.99
€ 24.69
Paperback.
- Condition
- Used, Good
- Publisher
- Arrow Books Ltd London
- Format
- Paperback
- Publication date
- 1995
- Edition
- New
- SKU
- KNH0010179
- ISBN
- 9780099561910
Paperback
Condition: Used, Good
€ 4.99
€ 4.99
Paperback. 289pp
- Condition
- Used, Very Good
- Publisher
- Arrow Books Ltd London
- Format
- Paperback
- Publication date
- 1995
- Edition
- New
- SKU
- KON0820824
- ISBN
- 9780099561910
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world. Num Pages: 560 pages, Illustrations, maps. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 262 x 193 x 19. Weight in Grams: 1020.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 560
- Format
- Paperback
- Publication date
- 2012
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780273756545
- ISBN
- 9780273756545
Paperback
Condition: New
€ 93.57
€ 93.57
Hardcover. Teaches us how to make presentations. This title provides a simple five-step path to take us from jitters and complexity to confidence and clarity. Num Pages: 272 pages, illustrations (black and white, and colour). BIC Classification: KJP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 185 x 179 x 21. Weight in Grams: 510.
- Publisher
- Portfolio Penguin
- Format
- Hardback
- Publication date
- 2014
- Condition
- New
- SKU
- V9780241004371
- ISBN
- 9780241004371
Hardback
Condition: New
€ 26.99€ 18.96
€ 26.99
€ 18.96
Paperback. Grantwriters often have little or no training in the practical task of grantseeking. In Storytelling for Grantseekers, Second Edition , Cheryl Clarke presents an organic approach to grantseeking, one that views the process through the lens of the pleasures and rewards of crafting a good story. Num Pages: 216 pages. BIC Classification: KJL; KJMV1; KJVX. Category: (P) Professional & Vocational. Dimension: 234 x 179 x 15. Weight in Grams: 378.
- Publisher
- Jossey-Bass
- Format
- Paperback
- Publication date
- 2009
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470381229
- ISBN
- 9780470381229
Paperback
Condition: New
€ 35.18
€ 35.18
Hardback. Noam Maggor shows how the moneyed elite in Gilded Age Boston leveraged their wealth to forge transcontinental networks of commodities, labor, and transportation. With the decline of cotton-based textile manufacturing, these gentleman bankers found new business opportunities in the mines, railroads, and industries of the Great West. Num Pages: 240 pages, 14 halftones, 7 graphs. BIC Classification: 1KBB; 3JH; HBJK; HBLL; HBTK; KCZ. Category: (P) Professional & Vocational. Dimension: 164 x 243 x 26. Weight in Grams: 608.
- Publisher
- Harvard University Press
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780674971462
- ISBN
- 9780674971462
Hardback
Condition: New
€ 48.99€ 40.99
€ 48.99
€ 40.99
Paperback. Your fastest route to successful selling Learn in a week what the experts learn about sellingin a lifetime. Written by Christine Harvey, a leading expert on selling, Selling In A Week gives you the insider secrets to successful sales. Num Pages: 128 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473608580
- ISBN
- 9781473608580
Paperback
Condition: New
€ 15.99€ 11.81
€ 15.99
€ 11.81
Paperback. Num Pages: 32 pages. BIC Classification: 1DBK; HBJD1; HBTB; KNAC. Category: (G) General (US: Trade). Dimension: 240 x 172 x 4. Weight in Grams: 164.
- Publisher
- The History Press Ltd United Kingdom
- Number of pages
- 32
- Format
- Paperback
- Publication date
- 2013
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781841654126
- ISBN
- 9781841654126
Paperback
Condition: New
€ 8.99€ 8.11
€ 8.99
€ 8.11
Hardback. Intended for students of economics, wine professionals, and general readers who seek to gain a unified and systematic understanding of the economic organization of the wine trade, this title delivers information about complex attributes of wine; grape growing, wine production, and wine distribution activities; and wine firms and consumers. Num Pages: 368 pages, 8 line illustrations, 8 tables. BIC Classification: 1KBB; KNDF. Category: (G) General (US: Trade). Dimension: 234 x 152 x 26. Weight in Grams: 638.
- Publisher
- University of California Press
- Number of pages
- 363
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780520276499
- ISBN
- 9780520276499
Hardback
Condition: New
€ 45.99€ 32.50
€ 45.99
€ 32.50
Paperback. Num Pages: 288 pages. BIC Classification: KCA; KCK; KCS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 136 x 290 x 25. Weight in Grams: 252.
- Publisher
- Princeton University Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- Reprint
- Condition
- New
- SKU
- V9780691173023
- ISBN
- 9780691173023
Paperback
Condition: New
€ 21.99€ 17.01
€ 21.99
€ 17.01
Paperback. Num Pages: 354 pages, 63 black & white illustrations, 26 black & white tables. BIC Classification: KJMQ; MBPM. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 180 x 254 x 27. Weight in Grams: 666.
- Publisher
- Taylor & Francis Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781498743259
- ISBN
- 9781498743259
Paperback
Condition: New
€ 61.12
€ 61.12
Hardback. In Partisan Journalism, Kuypers guides readers on a journey through American journalistic history, focusing on the warring notions of objectivity and partisanship. Series: Communication, Media and Politics. Num Pages: 306 pages. BIC Classification: 1KBB; HBTB; JPV; KNTJ. Category: (G) General (US: Trade). Dimension: 234 x 161 x 27. Weight in Grams: 617.
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 306
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781442225930
- ISBN
- 9781442225930
Hardback
Condition: New
€ 90.95
€ 90.95
Paperback. Why should books drive the academic hierarchy? This controversial question posed by Lindsay Waters ignited fierce debate in the academy and its presses, as he warned that the "publish or perish" dictum was breaking down the academic system in the United States. Num Pages: 110 pages. BIC Classification: KNTP. Category: (P) Professional & Vocational. Dimension: 179 x 117 x 9. Weight in Grams: 88.
- Publisher
- Prickly Paradigm Press
- Number of pages
- 110
- Format
- Paperback
- Publication date
- 2004
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780972819657
- ISBN
- 9780972819657
Paperback
Condition: New
€ 13.99€ 12.66
€ 13.99
€ 12.66
Paperback. Fraser Doherty's 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly. Num Pages: 224 pages. BIC Classification: KJH; KJVS. Category: (G) General (US: Trade). Dimension: 136 x 215 x 21. Weight in Grams: 244.
- Publisher
- HarperCollins Publishers
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780008196684
- ISBN
- 9780008196684
Paperback
Condition: New
€ 17.99€ 14.20
€ 17.99
€ 14.20