Business & Finance
Results 10561 - 10584 of 21040
Business & Finance
Hardcover. The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 187 x 136 x 18. Weight in Grams: 236.
- Publisher
- Wiley
- Number of pages
- 192
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470900529
- ISBN
- 9780470900529
Hardback
Condition: New
€ 25.99€ 19.48
€ 25.99
€ 19.48
Paperback. The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy. Num Pages: 384 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 189 x 23. Weight in Grams: 710.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 3rd Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780470401156
- ISBN
- 9780470401156
Paperback
Condition: New
€ 26.99€ 22.24
€ 26.99
€ 22.24
Paperback. This book addresses the specific challenges of marketing in the creative industries, whilst applying classic marketing theory to a range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. Num Pages: 384 pages, 47 figures, 18 black & white tables. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 192 x 247 x 20. Weight in Grams: 750.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9780230380240
- ISBN
- 9780230380240
Paperback
Condition: New
€ 74.93
€ 74.93
Hardback. This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Series: Review of Marketing Research. Num Pages: 248 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 163 x 238 x 19. Weight in Grams: 490.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Emerald Publishing Limited
- Condition
- New
- SKU
- V9781786352828
- ISBN
- 9781786352828
Hardback
Condition: New
€ 195.04
€ 195.04
Hardcover. The authors show how to use a range of marketing tools, including client research, cost/benefit analyses, and promotion to heighten the visibility of Human Resource Development, earn employee commitment to programmes and ensure that programmes contribute to the corporate bottom line. Num Pages: 242 pages, black & white illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 280 x 130 x 30. Weight in Grams: 560.
- Format
- Hardback
- Publication date
- 1992
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 242
- Condition
- New
- SKU
- V9781555424022
- ISBN
- 9781555424022
Hardback
Condition: New
€ 48.98
€ 48.98
Hardback. Addresses the interaction between archaeology and nationalist, political, and commercial policies. This book is suitable for archaeologists, applied anthropologists, tourism and economic development specialists, and historic preservationists alike, as well as others with an interest in the preservation of archaeological sites as historic locales. Editor(s): Rowan, Yorke; Baram, Uzi. Num Pages: 328 pages, Illustrations, maps. BIC Classification: HD; KJS; KNSG. Category: (G) General (US: Trade). Dimension: 234 x 173 x 25. Weight in Grams: 635.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- AltaMira Press,U.S. United States
- Number of pages
- 328
- Condition
- New
- SKU
- V9780759103412
- ISBN
- 9780759103412
Hardback
Condition: New
€ 165.51
€ 165.51
Paperback. There are a few available training programs on the practical aspects of succeeding in the mental health profession for mental health professionals. Num Pages: 208 pages, Illustrations. BIC Classification: KJS; MBPK. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 15. Weight in Grams: 296.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470560914
- ISBN
- 9780470560914
Paperback
Condition: New
€ 34.99€ 23.83
€ 34.99
€ 23.83
Paperback. Focuses on how marketers can and should make much more of a difference in making their companies more financially successful - and reap the rewards and recognition for that success. This guide shows how the marketing function within a business can and should become its most important driver of growth. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 215 x 128 x 17. Weight in Grams: 276.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Profile Books Ltd United Kingdom
- Number of pages
- 256
- Condition
- New
- SKU
- V9781846689055
- ISBN
- 9781846689055
Paperback
Condition: New
€ 19.99€ 14.83
€ 19.99
€ 14.83
Paperback. Smart marketing techniques to get your business noticed.
Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Num Pages: 424 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 23. Weight in Grams: 768.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 424
- Format
- Paperback
- Publication date
- 2012
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781119965169
- ISBN
- 9781119965169
Paperback
Condition: New
€ 26.99€ 20.33
€ 26.99
€ 20.33
Hardcover. Editor(s): Wilks, Nicoletta A. Num Pages: 110 pages, tables. BIC Classification: KNDF. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 269 x 187 x 13. Weight in Grams: 424.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Nova Science Publishers Inc United States
- Edition
- 1st Edition
- Number of pages
- 110
- Condition
- New
- SKU
- V9781606929131
- ISBN
- 9781606929131
Hardback
Condition: New
€ 99.84€ 70.74
€ 99.84
€ 70.74
Paperback. Num Pages: 320 pages, Illustrations. BIC Classification: AJ; KJS. Category: (P) Professional & Vocational. Dimension: 254 x 203 x 22. Weight in Grams: 924.
- Publisher
- Rocky Nook
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781933952550
- ISBN
- 9781933952550
Paperback
Condition: New
€ 46.99€ 42.66
€ 46.99
€ 42.66
Paperback. A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. Num Pages: 240 pages, 300 colour illustrations. BIC Classification: JFCK; KJS; KNSX. Category: (G) General (US: Trade). Dimension: 259 x 192 x 18. Weight in Grams: 864.
- Publisher
- Laurence King Publishing
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781780675664
- ISBN
- 9781780675664
Paperback
Condition: New
€ 43.99€ 30.41
€ 43.99
€ 30.41
Paperback. The first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. It covers classic marketing theories and practices as they relate to design, topics such as market segmentation and market research and contemporary issues such as ethics and sustainability. Num Pages: 528 pages, col. Illustrations. BIC Classification: KJS; KNPR; KNSX. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 255 x 200 x 34. Weight in Grams: 1664.
- Publisher
- Bloomsbury Publishing PLC
- Number of pages
- 528
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- V9781609010782
- ISBN
- 9781609010782
Paperback
Condition: New
€ 178.52
€ 178.52
Hardcover. Marketing, in both a strategic and tactical sense, is basic to a company's success and survival. Surprisingly, many firms are still struggling to identify what good marketing is. Marketing Excellence sheds light on exactly why some of today's most successful marketing campaigns have actually succeeded. Num Pages: 388 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 162 x 27. Weight in Grams: 692.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 388
- Condition
- New
- SKU
- V9780470060278
- ISBN
- 9780470060278
Hardback
Condition: New
€ 55.26€ 33.71
€ 55.26
€ 33.71
Paperback. .
- Publisher
- SAGE Publications Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781446296622
- ISBN
- 9781446296622
Paperback
Condition: New
€ 85.93
€ 85.93
Paperback. Num Pages: 640 pages, Illustrations (chiefly col.), maps. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 276 x 210 x 32. Weight in Grams: 1434.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Pearson Education (US) United States
- Number of pages
- 640
- Condition
- New
- SKU
- V9780131708273
- ISBN
- 9780131708273
Paperback
Condition: New
€ 219.28
€ 219.28
Paperback. Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. In this book, the strategic content makes it suitable for use on strategic marketing, marketing analysis and marketing management courses. Num Pages: 512 pages, colour illustrations,strationsstrations. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 263 x 197 x 26. Weight in Grams: 1006.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Cengage Learning EMEA
- Edition
- 2nd UK ed.
- Condition
- New
- SKU
- V9781408073681
- ISBN
- 9781408073681
Paperback
Condition: New
€ 85.49
€ 85.49
Hardcover. Some minor wear from previous owner, but remains a fine copy in fine dustjacket
- Condition
- Used, Very Good
- Publisher
- Free Press
- Format
- Hardback
- Publication date
- 1990
- SKU
- KTJ0025323
- ISBN
- 9780029072110
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. Using a rich set of data from public opinion surveys conducted in the European post-communist states, this book explores popular attitudes on social, economic, and political justice focusing ultimately on OwhatOs fair?O Num Pages: 302 pages, Illustrations. BIC Classification: 1DV; JFF; JPA; JPHV; KCA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 147 x 16. Weight in Grams: 395.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 302
- Condition
- New
- SKU
- V9780742501539
- ISBN
- 9780742501539
Paperback
Condition: New
€ 67.69
€ 67.69
Paperback. 'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School Num Pages: 480 pages, illustrations. BIC Classification: KJP; KJS. Category: (U) Tertiary Education (US: College). Dimension: 265 x 197 x 22. Weight in Grams: 896.
- Publisher
- SAGE Publications Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780857027870
- ISBN
- 9780857027870
Paperback
Condition: New
€ 77.52€ 50.34
€ 77.52
€ 50.34
Paperback. This title presents a holistic approach to developing a coherent, profitable marketing communications trategy. The approach relates to the kind of communication between a company and its buyers about what it has to offer. Num Pages: 358 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 156 x 24. Weight in Grams: 608.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Copenhagen Business School Press
- Number of pages
- 358
- Condition
- New
- SKU
- V9788763000666
- ISBN
- 9788763000666
Paperback
Condition: New
€ 58.73€ 46.89
€ 58.73
€ 46.89
Hardback. Num Pages: 376 pages. BIC Classification: KJMV7. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 246 x 189. Weight in Grams: 698.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Taylor & Francis Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 376
- Condition
- New
- SKU
- V9781138145931
- ISBN
- 9781138145931
Hardback
Condition: New
€ 194.96
€ 194.96
Hardcover. 158pp.
- Format
- Hardback
- Publication date
- 1972
- Publisher
- Allen & Unwin London
- Edition
- First Edition
- Condition
- Used, Good
- SKU
- KHS1002559
- ISBN
- 9780046580735
Hardback
Condition: Used, Good
€ 4.99
€ 4.99
Hardcover. 8vo.Good copy
- Condition
- Used, Very Good
- Publisher
- Allen & Unwin London
- Format
- Hardback
- Publication date
- 1972
- Edition
- First Edition
- SKU
- KEX0257357
- ISBN
- 9780046580735
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99