Business & Finance
Results 16921 - 16940 of 66154
Business & Finance
Hardback. Exploring, describing and explaining the predictors for the acceptance of social media as a digital platform to share professional knowledge in automotive repair in Germany, this book reviews the literature covering key elements of social media, knowledge management and technology acceptance studies, in a pragmatist approach applying mixed methods. Num Pages: 346 pages, 45 black & white illustrations, 41 colour illustrations, 10 colour tables, biography. BIC Classification: JFD; KJS; KND; TRC. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 22. Weight in Grams: 725.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 346
- Condition
- New
- SKU
- V9783319485430
- ISBN
- 9783319485430
Hardback
Condition: New
€ 183.55
€ 183.55
Paperback. Num Pages: 272 pages, 200 colour illus. BIC Classification: KJE; KJS; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 213 x 291 x 2. Weight in Grams: 1022.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781474233323
- ISBN
- 9781474233323
Paperback
Condition: New
€ 52.99€ 43.75
€ 52.99
€ 43.75
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781138229778
- ISBN
- 9781138229778
Paperback
Condition: New
€ 62.06
€ 62.06
Paperback. Social media has drastically improved the way we can reach target audiences and serve our customers. This book addresses social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Series: SpringerBriefs in Computer Science. Num Pages: 106 pages, 2 black & white illustrations, 45 black & white tables, biography. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 152 x 8. Weight in Grams: 194.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 2013th Edition
- Number of pages
- 85
- Condition
- New
- SKU
- V9781461436027
- ISBN
- 9781461436027
Paperback
Condition: New
€ 66.16
€ 66.16
Hardcover. Oracle experts show leaders how to use new technologies to leverage social networks internally Today's emerging networking technologies (such as wikis, blogs, and social networking technologies) are dramatically changing the way we build professional relationships and work collaboratively. Num Pages: 240 pages. BIC Classification: KJP; KJWX. Category: (P) Professional & Vocational. Dimension: 237 x 164 x 23. Weight in Grams: 434.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780470405437
- ISBN
- 9780470405437
Hardback
Condition: New
€ 31.99€ 24.50
€ 31.99
€ 24.50
Paperback. Series: Routledge Research in Journalism. Num Pages: 148 pages, 3 black & white halftones, 1 black & white line drawings. BIC Classification: JFD; KNTJ. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138067141
- ISBN
- 9781138067141
Paperback
Condition: New
€ 57.05
€ 57.05
Hardcover. Social Media and the Politics of Reportage explores the journalistic challenges, issues and opportunities that have risen as a result of social media increasingly being used as a form of crisis reporting within the field of global journalism, with a focus on the protests during the 'Arab Spring'. Editor(s): Bebawi, Saba; Bossio, Diana. Num Pages: 165 pages, biography. BIC Classification: 1FB; 3JMG; JFD; KNTJ. Category: (P) Professional & Vocational. Dimension: 144 x 218 x 14. Weight in Grams: 310.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137361394
- ISBN
- 9781137361394
Hardback
Condition: New
€ 108.15
€ 108.15
Paperback. Social Media and the Politics of Reportage explores the journalistic challenges, issues and opportunities that have risen as a result of social media increasingly being used as a form of crisis reporting within the field of global journalism, with a focus on the protests during the 'Arab Spring'. Editor(s): Bebawi, Saba; Bossio, Diana. Num Pages: 153 pages, biography. BIC Classification: JFC; JFD; JPA; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 8. Weight in Grams: 207.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 153
- Condition
- New
- SKU
- V9781349472307
- ISBN
- 9781349472307
Paperback
Condition: New
€ 72.37
€ 72.37
Hardcover. Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Editor(s): Hendricks, John Allen; Noor Al-Deen, Hana S. Num Pages: 263 pages, biography. BIC Classification: JFCA; KJSA; UBJ. Category: (P) Professional & Vocational. Dimension: 223 x 138 x 24. Weight in Grams: 450.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan
- Number of pages
- 264
- Condition
- New
- SKU
- V9781137287045
- ISBN
- 9781137287045
Hardback
Condition: New
€ 129.41
€ 129.41
Paperback. Series: SpringerBriefs in Business. Num Pages: 113 pages, 3 black & white illustrations, 2 black & white tables, biography. BIC Classification: KJH; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 6. Weight in Grams: 189.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 113
- Condition
- New
- SKU
- V9783319024899
- ISBN
- 9783319024899
Paperback
Condition: New
€ 71.34
€ 71.34
Paperback. Social media has become a must for organizations to master in order to be successful. Originally published by Stevenson, Inc. , this practical resource provides nonprofit leaders and professionals with strategies to harness the power of social media to support their causes and organizations. Editor(s): Stevenson, Scott C. Series: Nonprofit Communications Report. Num Pages: 50 pages, black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 215 x 279 x 3. Weight in Grams: 118.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 50
- Condition
- New
- SKU
- V9781118691526
- ISBN
- 9781118691526
Paperback
Condition: New
€ 71.25
€ 71.25
Hardcover. In The Social Media 100, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Chris has spent two years researching what the best businesses are doing with social media and how they're doing it. Num Pages: 352 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 187 x 138 x 28. Weight in Grams: 358.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780470563410
- ISBN
- 9780470563410
Hardback
Condition: New
€ 23.99€ 19.85
€ 23.99
€ 19.85
Hardback. Ausgehend von fundamentalen Themen wie den Chancen und Risiken der neuen Medien diskutieren die Autoren deren Einfluss auf verschiedene Unternehmensbereiche. Branchenspezifische Besonderheiten werden dabei ebenso betrachtet wie der internationale Kontext. Editor(s): Leinemann, Ralf. Series: Xpert.Press. Num Pages: 112 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: JF; KJE; KJM; UB; UF; UY. Category: (G) General (US: Trade). Dimension: 235 x 155 x 8. Weight in Grams: 356.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 112
- Condition
- New
- SKU
- V9783642364754
- ISBN
- 9783642364754
Hardback
Condition: New
€ 72.82
€ 72.82
Hardcover. The first book devoted entirely to B2B social marketing
B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 24. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470639337
- ISBN
- 9780470639337
Hardback
Condition: New
€ 25.99€ 23.55
€ 25.99
€ 23.55
Paperback. Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. Num Pages: 312 pages. BIC Classification: KJSM; MBGR; MBN; MBNH. Category: (G) General (US: Trade). Dimension: 235 x 157 x 18. Weight in Grams: 458.
- Format
- Paperback
- Publisher
- Oxford University Press Inc United States
- Number of pages
- 312
- Condition
- New
- SKU
- V9780199757398
- ISBN
- 9780199757398
Paperback
Condition: New
€ 143.42
€ 143.42
Paperback. How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Num Pages: 592 pages, Illustrations. BIC Classification: KJMV7; MBN. Category: (P) Professional & Vocational. Dimension: 233 x 178 x 29. Weight in Grams: 968.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 592
- Condition
- New
- SKU
- V9780470936849
- ISBN
- 9780470936849
Paperback
Condition: New
€ 94.69
€ 94.69
Paperback. This text explores the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 188 x 19. Weight in Grams: 710.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Pearson Education Limited United Kingdom
- Edition
- 0th Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780273727224
- ISBN
- 9780273727224
Paperback
Condition: New
€ 103.71
€ 103.71
Hardback. Num Pages: 436 pages, 31 black & white illustrations, 5 colour illustrations, 4 black & white tables, biography. BIC Classification: 1DFG; HPS; KCA; KCP; KFFD. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 24. Weight in Grams: 812.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 436
- Condition
- New
- SKU
- V9783319092126
- ISBN
- 9783319092126
Hardback
Condition: New
€ 121.17
€ 121.17
Paperback. Num Pages: 436 pages, 31 black & white illustrations, 5 colour illustrations, 4 black & white tables, biography. BIC Classification: HPS; KCP; KCZ; KFFD. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 23. Weight in Grams: 664.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 436
- Condition
- New
- SKU
- V9783319358680
- ISBN
- 9783319358680
Paperback
Condition: New
€ 120.08
€ 120.08
Paperback. Editor(s): Muthu, Subramanian Senthilkannan. Series: Environmental Footprints and Eco-Design of Products and Processes. Num Pages: 261 pages, 20 black & white illustrations, biography. BIC Classification: KCP; KJMV; RNF; RNU; TGP. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 14. Weight in Grams: 409.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Verlag, Singapore Singapore
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 261
- Condition
- New
- SKU
- V9789811013645
- ISBN
- 9789811013645
Paperback
Condition: New
€ 128.60
€ 128.60