Business & Finance
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Business & Finance
Paperback. Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Num Pages: 384 pages, illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 185 x 235 x 22. Weight in Grams: 620.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 384
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118518588
- ISBN
- 9781118518588
Paperback
Condition: New
€ 24.99€ 18.60
€ 24.99
€ 18.60
Paperback. Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices to leave a lasting impact on your audience. Num Pages: 256 pages, illustrations. BIC Classification: KJM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 330.
- Publisher
- Thomas Nelson Publishers
- Format
- Paperback
- Publication date
- 2007
- Edition
- International ed.
- Condition
- New
- SKU
- V9781595551351
- ISBN
- 9781595551351
Paperback
Condition: New
€ 19.99€ 16.02
€ 19.99
€ 16.02
Features five sections designed to serve as both classroom-friendly introductions to each of the major subareas in neuroeconomics, and as advanced synopses of all that has been accomplished over the years in this rapidly expanding academic discipline. Editor(s): Glimcher, Paul W.; Fehr, Ernst. Num Pages: 560 pages, illustrations. BIC Classification: KC. Category: (P) Professional & Vocational. Dimension: 224 x 278 x 32. Weight in Grams: 1910.
- Publication date
- 2013
- Publisher
- Elsevier Science Publishing Co Inc United States
- Edition
- 2 Rev ed
- Number of pages
- 560
- Condition
- New
- SKU
- V9780124160088
- ISBN
- 9780124160088
Paperback
Condition: New
€ 92.69
€ 92.69
Hardcover. Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really work. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 243 x 164 x 19. Weight in Grams: 504.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Kogan Page
- Edition
- Re-issue
- Condition
- New
- SKU
- V9780749476151
- ISBN
- 9780749476151
Hardback
Condition: New
€ 96.38€ 94.87
€ 96.38
€ 94.87
Paperback. Gives you the edge through a brain-based perspective, process and approach to selling that is sensitive to what's going on in your customers' minds. This title helps you learn how to really relate to your prospects and sell in a way that is comfortable for both buyer and seller. Num Pages: 232 pages, black & white illustrations, diagrams, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 172 x 13. Weight in Grams: 364.
- Publisher
- Kogan Page Ltd
- Number of pages
- 232
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780749469214
- ISBN
- 9780749469214
Paperback
Condition: New
€ 33.99€ 31.10
€ 33.99
€ 31.10
Neuro-Linguistic Programming: A Critical Appreciation for Managers and...
Tosey, Paul, Mathison, Jane
Hardcover. Addressing the need for a discerning, research-based discussion of NLP, this book seeks to answer the many questions that clients, potential users and practitioners ask, including: what is NLP and what can it best be used for? This book looks at the research and theory behind NLP, also exploring claims that it is a 'pseudoscience'. Num Pages: 245 pages, biography. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 225 x 147 x 19. Weight in Grams: 410.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Number of pages
- 246
- Condition
- New
- SKU
- V9780230516038
- ISBN
- 9780230516038
Hardback
Condition: New
€ 66.86
€ 66.86
Paperback. Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KJSM; UGB. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 289 x 2. Weight in Grams: 412.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478889
- ISBN
- 9780749478889
Paperback
Condition: New
€ 35.00
€ 35.00
Neurere Entwicklungen in Der Angewandten Okonometrie
. Ed(S): Nakhaeizadeh, Gholamreza; Vollmer, K...
Paperback / so. Editor(s): Nakhaeizadeh, Gholamreza; Vollmer, Karl-Heinz. Series: Wirtschaftswissenschaftliche Beitrage. Num Pages: black & white illustrations, bibliography. BIC Classification: KCA. Category: (G) General (US: Trade). Dimension: 229 x 152 x 14. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Physica-Verlag GmbH & Co Germany
- Condition
- New
- SKU
- V9783790804577
- ISBN
- 9783790804577
Paperback
Condition: New
€ 72.45
€ 72.45
Paperback. Franziska Volckner prasentiert eine neue, umfassende empirische Studie zu den Erfolgsfaktoren von Markentransfers. Die Ergebnisse erlauben eine konkrete Erfolgsprognose fur einen geplanten Markentransfer und liefern Hinweise auf die relevanten Stellgrossen zur Erhohung des Markentransfererfolges. " Series: Marken- Und Produktmanagement. Num Pages: 362 pages, 16 black & white illustrations, 49 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 468.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 362
- Condition
- New
- SKU
- V9783824478910
- ISBN
- 9783824478910
Paperback
Condition: New
€ 94.73
€ 94.73
paperback. Mit einem Geleitwort von Prof. Dr. Christoph Burmann Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 295.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Gabler Verlag Germany
- Condition
- New
- Edition
- 2011th Edition
- SKU
- V9783834925541
- ISBN
- 9783834925541
Paperback
Condition: New
€ 77.38
€ 77.38
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 234 x 156 x 16. Weight in Grams: 422.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824463770
- ISBN
- 9783824463770
Paperback
Condition: New
€ 55.95
€ 55.95
Paperback / so. Series: Schriftenreihe Der Hhl - Leipzig Graduate School of Manageme. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 363.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834933577
- ISBN
- 9783834933577
Paperback
Condition: New
€ 88.69
€ 88.69
Paperback / so. Num Pages: 370 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 510.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 370
- Condition
- New
- SKU
- V9783824403196
- ISBN
- 9783824403196
Paperback
Condition: New
€ 72.90
€ 72.90
Paperback / so. Editor(s): Budaus, Dietrich; Kupper, Willi; Streitferdt, Lothar. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 44. Weight in Grams: 1361.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783663058670
- ISBN
- 9783663058670
Paperback
Condition: New
€ 95.82
€ 95.82
Paperback / so. Editor(s): Varwick, Johannes; Knelangen, Wilhelm. Num Pages: 448 pages, black & white illustrations, bibliography. BIC Classification: JPS; KCL. Category: (G) General (US: Trade). Dimension: 210 x 148 x 23. Weight in Grams: 638.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- VS Verlag f?r Sozialwissenschaften United Kingdom
- Number of pages
- 448
- Condition
- New
- SKU
- V9783810041272
- ISBN
- 9783810041272
Paperback
Condition: New
€ 73.71
€ 73.71
Neues Entgeltsystem in Der Psychiatrie Und Psychosomatik
. Ed(S): Studenski, Frank; Berton, Rene; Birr...
Paperback / so. Editor(s): Studenski, Frank; Berton, Rene; Birr, Mario C. Num Pages: 274 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM; MBN; MBPM. Category: (G) General (US: Trade). Dimension: 240 x 168 x 16. Weight in Grams: 499.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United States
- Number of pages
- 274
- Condition
- New
- SKU
- V9783834941640
- ISBN
- 9783834941640
Paperback
Condition: New
€ 61.75
€ 61.75
Paperback / so. Series: Gabler Edition Wissenschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 229 x 152 x 13. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824462889
- ISBN
- 9783824462889
Paperback
Condition: New
€ 60.79
€ 60.79
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 234 x 156 x 4. Weight in Grams: 118.
- Format
- Paperback
- Publication date
- 1965
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783663125815
- ISBN
- 9783663125815
Paperback
Condition: New
€ 70.38
€ 70.38
Paperback / so. Num Pages: 381 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 481.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 381
- Condition
- New
- SKU
- V9783824444441
- ISBN
- 9783824444441
Paperback
Condition: New
€ 95.07
€ 95.07
Paperback. Editor(s): Schmude, Jurgen. Num Pages: 268 pages, black & white illustrations. BIC Classification: KC; KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 14. Weight in Grams: 381.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Physica-Verlag GmbH & Co Germany
- Number of pages
- 268
- Condition
- New
- SKU
- V9783790811094
- ISBN
- 9783790811094
Paperback
Condition: New
€ 62.07
€ 62.07
paperback. Series: Duv Wirtschaftswissenschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 234 x 156 x 15. Weight in Grams: 399.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universitätsverlag United Kingdom
- Condition
- New
- Edition
- 2001st Edition
- SKU
- V9783824405756
- ISBN
- 9783824405756
Paperback
Condition: New
€ 72.38
€ 72.38
Neue Perspektiven Des Strategischen Kompetenz-Managements
. Ed(S): Burmann, Christoph; Freiling, J Rg; ...
Paperback / so. Editor(s): Burmann, Christoph; Freiling, J Rg; H Lsmann, Michael; Freiling, Jorg; Hulsmann, Michael. Series: Strategisches Kompetenz-Management. Num Pages: 540 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 31. Weight in Grams: 717.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 540
- Condition
- New
- SKU
- V9783835004719
- ISBN
- 9783835004719
Paperback
Condition: New
€ 96.36
€ 96.36
Paperback / so. Series: Logistik Und Verkehr. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 229 x 152 x 16. Weight in Grams: 399.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824465576
- ISBN
- 9783824465576
Paperback
Condition: New
€ 55.78
€ 55.78
Hardback. Editor(s): Wald, Peter M. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV2. Category: (G) General (US: Trade). Dimension: 244 x 170 x 19. Weight in Grams: 572.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834900203
- ISBN
- 9783834900203
Hardback
Condition: New
€ 63.74
€ 63.74