Business & Finance
Results 18961 - 18984 of 40033
Business & Finance
Paperback / so. Series: Unternehmensfuhrung Und Marketing. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 13. Weight in Grams: 381.
- Format
- Paperback
- Publication date
- 1977
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783409305617
- ISBN
- 9783409305617
Paperback
Condition: New
€ 80.44
€ 80.44
Paperback. This book addresses the specific challenges of marketing in the creative industries, whilst applying classic marketing theory to a range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. Num Pages: 384 pages, 47 figures, 18 black & white tables. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 192 x 247 x 20. Weight in Grams: 750.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9780230380240
- ISBN
- 9780230380240
Paperback
Condition: New
€ 71.87
€ 71.87
Hardcover. The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. Num Pages: 240 pages, biography. BIC Classification: KJC; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 222 x 137 x 18. Weight in Grams: 424.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2013th Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9781137297105
- ISBN
- 9781137297105
Hardback
Condition: New
€ 69.82
€ 69.82
Hardback. This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Series: Review of Marketing Research. Num Pages: 248 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 163 x 238 x 19. Weight in Grams: 490.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Emerald Publishing Limited
- Condition
- New
- SKU
- V9781786352828
- ISBN
- 9781786352828
Hardback
Condition: New
€ 132.69
€ 132.69
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJS; KNTY. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Edition
- Revised, Updated
- Condition
- New
- SKU
- V9781473609587
- ISBN
- 9781473609587
Paperback
Condition: New
€ 11.99€ 10.27
€ 11.99
€ 10.27
Paperback. Num Pages: 354 pages, black & white illustrations, bibliography. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 19. Weight in Grams: 585.
- Format
- Paperback
- Publication date
- 1988
- Publisher
- Gabler Germany
- Number of pages
- 354
- Condition
- New
- SKU
- V9783409136150
- ISBN
- 9783409136150
Paperback
Condition: New
€ 81.77
€ 81.77
Paperback / so. Editor(s): Meffert, Heribert; Heribert Meffert. Num Pages: 256 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 15. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 1980
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 256
- Condition
- New
- SKU
- V9783409351812
- ISBN
- 9783409351812
Paperback
Condition: New
€ 70.54
€ 70.54
Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 27. Weight in Grams: 626.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835004429
- ISBN
- 9783835004429
Paperback
Condition: New
€ 81.01
€ 81.01
Paperback / so. Series: Business-To-Business-Marketing. Num Pages: 368 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 21. Weight in Grams: 499.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 368
- Condition
- New
- SKU
- V9783824468645
- ISBN
- 9783824468645
Paperback
Condition: New
€ 59.62
€ 59.62
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KN; MBPM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 213.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834931399
- ISBN
- 9783834931399
Paperback
Condition: New
€ 58.13
€ 58.13
Paperback. Num Pages: 344 pages, black & white illustrations, bibliography. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 19. Weight in Grams: 581.
- Format
- Paperback
- Publication date
- 1974
- Publisher
- Gabler Germany
- Number of pages
- 344
- Condition
- New
- SKU
- V9783409365413
- ISBN
- 9783409365413
Paperback
Condition: New
€ 81.80
€ 81.80
Hardcover. The authors show how to use a range of marketing tools, including client research, cost/benefit analyses, and promotion to heighten the visibility of Human Resource Development, earn employee commitment to programmes and ensure that programmes contribute to the corporate bottom line. Num Pages: 242 pages, black & white illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 280 x 130 x 30. Weight in Grams: 560.
- Format
- Hardback
- Publication date
- 1992
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 242
- Condition
- New
- SKU
- V9781555424022
- ISBN
- 9781555424022
Hardback
Condition: New
€ 48.34
€ 48.34
Hardcover. How well a restaurant, travel business, or resort sells itself in a competitive marketplace is the ultimate litmus test of its success. This introductory treatment covers the basic foundations of marketing for the hospitality industry, updated to address current topics and developments in the field. Num Pages: 384 pages, Ill. BIC Classification: KJMV7; TTVC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 245 x 199 x 25. Weight in Grams: 854.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Wiley United States
- Edition
- 3rd Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780471348856
- ISBN
- 9780471348856
Hardback
Condition: New
€ 192.08
€ 192.08
hardcover. Editor(s): Meffert, Heribert. Num Pages: 512 pages, black & white illustrations, bibliography. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 27. Weight in Grams: 821.
- Format
- Hardback
- Publication date
- 1975
- Publisher
- Gabler Germany
- Edition
- Softcover reprint of the original 1st ed. 1975
- Number of pages
- 512
- Condition
- New
- SKU
- V9783409365628
- ISBN
- 9783409365628
Hardback
Condition: New
€ 83.39
€ 83.39
Hardback. Addresses the interaction between archaeology and nationalist, political, and commercial policies. This book is suitable for archaeologists, applied anthropologists, tourism and economic development specialists, and historic preservationists alike, as well as others with an interest in the preservation of archaeological sites as historic locales. Editor(s): Rowan, Yorke; Baram, Uzi. Num Pages: 328 pages, Illustrations, maps. BIC Classification: HD; KJS; KNSG. Category: (G) General (US: Trade). Dimension: 234 x 173 x 25. Weight in Grams: 635.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- AltaMira Press,U.S. United States
- Number of pages
- 328
- Condition
- New
- SKU
- V9780759103412
- ISBN
- 9780759103412
Hardback
Condition: New
€ 157.54
€ 157.54
Hardcover. Teaches the basics of commodities marketing by farmers, ranchers, grain elevators, packers, and processors. This book includes a chapter devoted to electronic trading; an explanation of the most commonly used cash contracts; seasonal fluctuations of commodity prices; and statistics, charts, graphs, and tables illustrating main points. Num Pages: 273 pages, 52 illustrations. BIC Classification: KJS; TV. Category: (P) Professional & Vocational. Dimension: 232 x 163 x 25. Weight in Grams: 560.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Iowa State University Press United States
- Edition
- 2nd Edition
- Number of pages
- 273
- Condition
- New
- SKU
- V9780813829579
- ISBN
- 9780813829579
Hardback
Condition: New
€ 107.30
€ 107.30
paperback. Lars Tutt untersucht sowohl Aspekte des strategischen Marketing als auch die klassischen Marketing-Instrumentalbereiche Produkt-, Preis-, Distributions- und Kommunikationspolitik vor dem Hintergrund virtueller Markte. " Num Pages: 200 pages, 3 black & white tables. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 264.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- 2002nd Edition
- Number of pages
- 200
- Condition
- New
- SKU
- V9783824475568
- ISBN
- 9783824475568
Paperback
Condition: New
€ 68.80
€ 68.80
Paperback / so. Series: Marketing Und Neue Institutionenokonomik. Num Pages: 346 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 203 x 133 x 19. Weight in Grams: 381.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Edition
- 2
- Number of pages
- 346
- Condition
- New
- SKU
- V9783824466610
- ISBN
- 9783824466610
Paperback
Condition: New
€ 69.48
€ 69.48
Paperback / so. Num Pages: 307 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 18. Weight in Grams: 381.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 307
- Condition
- New
- SKU
- V9783824462612
- ISBN
- 9783824462612
Paperback
Condition: New
€ 59.64
€ 59.64
Paperback / so. Series: Integrierte Logistik Und Unternehmensfuhrung. Num Pages: 356 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 485.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 356
- Condition
- New
- SKU
- V9783824469925
- ISBN
- 9783824469925
Paperback
Condition: New
€ 70.27
€ 70.27
Paperback / so. Num Pages: 233 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 335.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 233
- Condition
- New
- SKU
- V9783824403950
- ISBN
- 9783824403950
Paperback
Condition: New
€ 53.22
€ 53.22
paperback. Series: Unternehmensfuhrung Und Marketing. Num Pages: 316 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 540.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 1997th Edition
- Number of pages
- 316
- Condition
- New
- SKU
- V9783409136969
- ISBN
- 9783409136969
Paperback
Condition: New
€ 70.91
€ 70.91
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 15. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824461059
- ISBN
- 9783824461059
Paperback
Condition: New
€ 59.32
€ 59.32
Paperback. Auf empirischer Basis untersucht Bernd-Holger Kopler die marketingrelevanten Merkmale von Ausstellungen und das grundsatzliche Marketingverstandnis fur diesen Sektor. Er zeigt auf, welche Potentiale der Marketingeinsatz dem Ausstellungswesen eroffnet, und erarbeitet am Beispiel der documenta die Erfolgsfaktoren einer Ausstellung." Num Pages: 316 pages, 5 black & white illustrations, 90 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 407.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 316
- Condition
- New
- SKU
- V9783824407828
- ISBN
- 9783824407828
Paperback
Condition: New
€ 102.48
€ 102.48