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Business & Finance

Results 18961 - 18980 of 40074

Business & Finance

Paperback. An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. Num Pages: 168 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 171 x 244 x 15. Weight in Grams: 314.
Publisher
John Wiley & Sons Inc
Number of pages
168
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781119943136
ISBN
9781119943136
Paperback
Condition: New

€ 26.99
€ 22.06

Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473609594
ISBN
9781473609594
Paperback
Condition: New

€ 15.99
€ 11.81

Paperback. Num Pages: 352 pages, colour illustrations, figures. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). Dimension: 230 x 177 x 12. Weight in Grams: 517.
Format
Paperback
Publication date
2011
Publisher
Pearson Education (US) United States
Edition
1st Edition
Number of pages
352
Condition
New
SKU
V9780132544702
ISBN
9780132544702
Paperback
Condition: New

€ 192.66

Hardcover. Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love. Series Editor(s): Woodside, Arch G. Series: Advances in Culture, Tourism and Hospitality Research. Num Pages: 352 pages. BIC Classification: KJS; KNSG. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 161 x 236 x 32. Weight in Grams: 642.
Publisher
Emerald Group Publishing Limited
Format
Hardback
Publication date
2015
Condition
New
SKU
V9781784419400
ISBN
9781784419400
Hardback
Condition: New

€ 137.87

Hardback. Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. Num Pages: 200 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 160 x 23. Weight in Grams: 438.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119278337
ISBN
9781119278337
Hardback
Condition: New

€ 33.99
€ 26.77

Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: black & white illustrations, bibliography. BIC Classification: KFCM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 32. Weight in Grams: 726.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783824491346
ISBN
9783824491346
Paperback
Condition: New

€ 98.82

Paperback / so. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 168 x 22. Weight in Grams: 612.
Format
Paperback
Publication date
2006
Publisher
Gabler Verlag United Kingdom
Condition
New
SKU
V9783409127288
ISBN
9783409127288
Paperback
Condition: New

€ 82.38

Paperback. Provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. This title includes 17 Ground Rules - tested and proven - in sports and business, that show how to differentiate yourself from your competitors. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 230 x 153 x 20. Weight in Grams: 420.
Publisher
Bard Press United States
Number of pages
256
Format
Paperback
Publication date
2011
Edition
Revised
Condition
New
SKU
V9781885167736
ISBN
9781885167736
Paperback
Condition: New

€ 18.99
€ 18.52

Hardcover. The most helpful blAnd of theory and nuts--and--bolts practice I've seen. ?William E. Num Pages: 304 pages, illustrations. BIC Classification: KJM; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 238 x 159 x 27. Weight in Grams: 538.
Format
Hardback
Publication date
1996
Publisher
John Wiley & Sons Inc United States
Edition
1st
Number of pages
304
Condition
New
SKU
V9780787903268
ISBN
9780787903268
Hardback
Condition: New

€ 53.49

Hardback. This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. Series: Aspects of Tourism. Num Pages: 168 pages, illustrations. BIC Classification: KJS; KNSG. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 15. Weight in Grams: 422.
Format
Hardback
Publication date
2016
Publisher
Channel View Publications Ltd United Kingdom
Number of pages
168
Condition
New
SKU
V9781845415587
ISBN
9781845415587
Hardback
Condition: New

€ 160.14

Hardcover. .
Publisher
Harvard Business Review Press
Format
Hardback
Publication date
2001
Condition
New
SKU
V9781578516001
ISBN
9781578516001
Hardback
Condition: New

€ 40.99
€ 36.24

Hardback. In this study of early film exhibition, Joe Kember demonstrates that prior to the emergence of a specific discipline of screen acting and the arrival of picture personalities, the early cinema inherited its human dimensions from diverse earlier traditions of performance, from the magic lantern lecture to the fairground and variety theatre. Series: Exeter Studies in Film History. Num Pages: 304 pages, Illustrations. BIC Classification: APFA; HBJD1; JFCA; KNTC. Category: (G) General (US: Trade). Dimension: 238 x 167 x 24. Weight in Grams: 648.
Format
Hardback
Publication date
2009
Publisher
University of Exeter Press United Kingdom
Number of pages
304
Condition
New
SKU
V9780859898010
ISBN
9780859898010
Hardback
Condition: New

€ 138.62

Paperback / so. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 216 x 15. Weight in Grams: 528.
Format
Paperback
Publication date
2014
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783322869975
ISBN
9783322869975
Paperback
Condition: New

€ 75.75

Paperback. Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Num Pages: 416 pages, black & white tables. BIC Classification: 1KBB; KJMV7. Category: (P) Professional & Vocational. Dimension: 229 x 156 x 22. Weight in Grams: 596.
Format
Paperback
Publication date
2014
Publisher
John Wiley & Sons Inc United States
Edition
12th Edition
Number of pages
416
Condition
New
SKU
V9781118078464
ISBN
9781118078464
Paperback
Condition: New

€ 107.30

Hardback. His ambitious study offers a fresh perspective on both French social history in these years and the relationship between corporate culture and popular culture in the twentieth century. Num Pages: 368 pages, 34, 31 black & white halftones, 3 black & white line drawings. BIC Classification: 3JJ; HBJD; HBLW; JFC; KJSA; KNDR. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 158 x 29. Weight in Grams: 700.
Format
Hardback
Publication date
2001
Publisher
Johns Hopkins University Press United States
Edition
0th Edition
Number of pages
368
Condition
New
SKU
V9780801866517
ISBN
9780801866517
Hardback
Condition: New

€ 57.04
€ 52.12

Hardback. Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority. The Holy Roman Emperor Maximilian I (1459-1519) was, this title argues, the first ruler to exploit the propaganda power of printed images and text. It explores how Maximilian used illustrations and other visual arts. Num Pages: 320 pages, 100 halftones. BIC Classification: 1D; 3JB; HBJD; HBLH; HBTB; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 265 x 215 x 23. Weight in Grams: 1106.
Format
Hardback
Publication date
2008
Publisher
Princeton University Press United States
Number of pages
320
Condition
New
SKU
V9780691130194
ISBN
9780691130194
Hardback
Condition: New

€ 89.13
€ 68.36

Paperback. Num Pages: 576 pages, colour illustrations. BIC Classification: KJC; KJS. Category: (G) General (US: Trade). Dimension: 251 x 203 x 21. Weight in Grams: 996.
Format
Paperback
Publication date
2012
Publisher
McGraw-Hill Education - Europe United States
Edition
8th Edition
Number of pages
576
Condition
New
SKU
V9780078028793
ISBN
9780078028793
Paperback
Condition: New

€ 303.62

Paperback. Num Pages: 880 pages. BIC Classification: 1F; KJS. Category: (U) Tertiary Education (US: College). Dimension: 276 x 216. .
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2017
Edition
7th Edition
Condition
New
SKU
V9781292089584
ISBN
9781292089584
Paperback
Condition: New

€ 88.33

Hardcover. The only advanced marketing textbook specifically focused on the hospitality industry.. The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the information age revolutionizes the world economy. Num Pages: 560 pages, Illustrations. BIC Classification: KJMV7; TTVC; WTHH. Category: (P) Professional & Vocational; (UF) Further/Higher Education; (UU) Undergraduate; (XV) Technical / Manuals. Dimension: 240 x 193 x 34. Weight in Grams: 1112.
Format
Hardback
Publication date
1997
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
560
Condition
New
SKU
V9780471310129
ISBN
9780471310129
Hardback
Condition: New

€ 181.37

Paperback. A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans. Num Pages: 464 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 262 x 193 x 17. Weight in Grams: 1104.
Format
Paperback
Publication date
2006
Publisher
Pearson Education Limited United Kingdom
Edition
4th Edition
Number of pages
464
Condition
New
SKU
V9780273693987
ISBN
9780273693987
Paperback
Condition: New

€ 96.35

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