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Business & Finance

Results 18981 - 19000 of 40068

Business & Finance

Hardcover. The only advanced marketing textbook specifically focused on the hospitality industry.. The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the information age revolutionizes the world economy. Num Pages: 560 pages, Illustrations. BIC Classification: KJMV7; TTVC; WTHH. Category: (P) Professional & Vocational; (UF) Further/Higher Education; (UU) Undergraduate; (XV) Technical / Manuals. Dimension: 240 x 193 x 34. Weight in Grams: 1112.
Format
Hardback
Publication date
1997
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
560
Condition
New
SKU
V9780471310129
ISBN
9780471310129
Hardback
Condition: New

€ 181.37

Paperback. A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans. Num Pages: 464 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 262 x 193 x 17. Weight in Grams: 1104.
Format
Paperback
Publication date
2006
Publisher
Pearson Education Limited United Kingdom
Edition
4th Edition
Number of pages
464
Condition
New
SKU
V9780273693987
ISBN
9780273693987
Paperback
Condition: New

€ 96.35

Paperback. Num Pages: 224 pages, black & white illustrations, bibliography. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 12. Weight in Grams: 318.
Format
Paperback
Publication date
1974
Publisher
Gabler Germany
Edition
Softcover reprint of the original 2nd ed. 1974
Number of pages
224
Condition
New
SKU
V9783409363556
ISBN
9783409363556
Paperback
Condition: New

€ 79.92

Paperback. This is an important study of the publishing of contemporary writing in Britain. now available in paperback for the first time. It analyzes the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, authorship and reading. Num Pages: 246 pages, biography. BIC Classification: 1DB; DSBH; KNTP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 15. Weight in Grams: 312.
Publisher
Palgrave Macmillan
Number of pages
250
Format
Paperback
Publication date
2007
Edition
2007th Edition
Condition
New
SKU
V9780230228474
ISBN
9780230228474
Paperback
Condition: New

€ 69.99

Hardcover. The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 187 x 136 x 18. Weight in Grams: 236.
Publisher
Wiley
Number of pages
192
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470900529
ISBN
9780470900529
Hardback
Condition: New

€ 25.99
€ 19.37

Paperback. The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy. Num Pages: 384 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 189 x 23. Weight in Grams: 710.
Format
Paperback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
3rd Edition
Number of pages
384
Condition
New
SKU
V9780470401156
ISBN
9780470401156
Paperback
Condition: New

€ 26.99
€ 21.98

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 308.
Format
Paperback
Publication date
1998
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783824404100
ISBN
9783824404100
Paperback
Condition: New

€ 59.08

Hardback. The questions that transition economies pose for policymakers and companies seeking to enter and compete in these new markets are considered here. This text offers an examination of issues that have developed as markets in transitional economies become more deregulated and open. Editor(s): Batra, Rajeev. Num Pages: 287 pages, biography. BIC Classification: 1QFG; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 615.
Format
Hardback
Publication date
1999
Publisher
Kluwer Academic Publishers United States
Number of pages
287
Condition
New
SKU
V9780792384984
ISBN
9780792384984
Hardback
Condition: New

€ 129.16

Hardcover. In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 151 x 221 x 22. Weight in Grams: 504.
Publisher
John Wiley and Sons Ltd United States
Number of pages
224
Format
Hardback
Publication date
2003
Edition
1st Edition
Condition
New
SKU
V9780471268673
ISBN
9780471268673
Hardback
Condition: New

€ 36.99
€ 28.56

Paperback. Editor(s): Campbell, Colin L. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 505 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 26. Weight in Grams: 1240.
Format
Paperback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Edition
Softcover reprint of the original 1st ed. 2015
Number of pages
505
Condition
New
SKU
V9783319369563
ISBN
9783319369563
Paperback
Condition: New

€ 126.40

Paperback. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 226 x 157 x 19. Weight in Grams: 340.
Format
Paperback
Publication date
2012
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9781118231937
ISBN
9781118231937
Paperback
Condition: New

€ 21.99
€ 18.21

Paperback / so. Series: Unternehmensfuhrung Und Marketing. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 13. Weight in Grams: 381.
Format
Paperback
Publication date
1977
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783409305617
ISBN
9783409305617
Paperback
Condition: New

€ 80.44

Paperback. This book addresses the specific challenges of marketing in the creative industries, whilst applying classic marketing theory to a range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. Num Pages: 384 pages, 47 figures, 18 black & white tables. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 192 x 247 x 20. Weight in Grams: 750.
Publisher
Bloomsbury Publishing PLC
Format
Paperback
Publication date
2015
Edition
2015th Edition
Condition
New
SKU
V9780230380240
ISBN
9780230380240
Paperback
Condition: New

€ 71.87

Hardcover. The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. Num Pages: 240 pages, biography. BIC Classification: KJC; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 222 x 137 x 18. Weight in Grams: 424.
Format
Hardback
Publication date
2013
Publisher
Palgrave Macmillan United Kingdom
Edition
2013th Edition
Number of pages
208
Condition
New
SKU
V9781137297105
ISBN
9781137297105
Hardback
Condition: New

€ 69.82

Hardback. This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Series: Review of Marketing Research. Num Pages: 248 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 163 x 238 x 19. Weight in Grams: 490.
Format
Hardback
Publication date
2016
Publisher
Emerald Publishing Limited
Condition
New
SKU
V9781786352828
ISBN
9781786352828
Hardback
Condition: New

€ 132.23

Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJS; KNTY. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Edition
Revised, Updated
Condition
New
SKU
V9781473609587
ISBN
9781473609587
Paperback
Condition: New

€ 11.99
€ 10.23

Paperback. Num Pages: 354 pages, black & white illustrations, bibliography. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 19. Weight in Grams: 585.
Format
Paperback
Publication date
1988
Publisher
Gabler Germany
Number of pages
354
Condition
New
SKU
V9783409136150
ISBN
9783409136150
Paperback
Condition: New

€ 81.77

Paperback / so. Editor(s): Meffert, Heribert; Heribert Meffert. Num Pages: 256 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 15. Weight in Grams: 445.
Format
Paperback
Publication date
1980
Publisher
Gabler Verlag United Kingdom
Number of pages
256
Condition
New
SKU
V9783409351812
ISBN
9783409351812
Paperback
Condition: New

€ 70.54

Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 27. Weight in Grams: 626.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783835004429
ISBN
9783835004429
Paperback
Condition: New

€ 81.01

Paperback / so. Series: Business-To-Business-Marketing. Num Pages: 368 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 21. Weight in Grams: 499.
Format
Paperback
Publication date
1999
Publisher
Deutscher Universitatsverlag United States
Number of pages
368
Condition
New
SKU
V9783824468645
ISBN
9783824468645
Paperback
Condition: New

€ 59.62

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