Business & Finance
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Business & Finance
Paperback. Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up--to--date and innovative. Num Pages: 576 pages, 0. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 249 x 188 x 30. Weight in Grams: 1078.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- John Wiley and Sons Ltd
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780631196389
- ISBN
- 9780631196389
Paperback
Condition: New
€ 51.09€ 43.78
€ 51.09
€ 43.78
Paperback. From advertising and public relations to selling and packaging, marketing plays a key role in almost every business process. This book drills down to the basics, providing readers with a better understanding of the vital role that this discipline plays throughout a company. Num Pages: 384 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 21. Weight in Grams: 574.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780471790792
- ISBN
- 9780471790792
Paperback
Condition: New
€ 116.08
€ 116.08
Paperback. Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world. Num Pages: 256 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 241 x 168 x 14. Weight in Grams: 452.
- Publisher
- SAGE Publications Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781848608788
- ISBN
- 9781848608788
Paperback
Condition: New
€ 68.87
€ 68.87
paperback.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Harvard Business Review Press United States
- Edition
- 1st Edition
- Number of pages
- 230
- Condition
- New
- SKU
- V9781591397625
- ISBN
- 9781591397625
Paperback
Condition: New
€ 26.99€ 23.43
€ 26.99
€ 23.43
Hardback. How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive? This guide includes 40 marketbusting moves and outlines 5 overall strategies companies have used to drive new growth including: change the customer experience, reconfigure products and services, and redefine key metrics. Num Pages: 272 pages, illustrations. BIC Classification: KJ. Category: (G) General (US: Trade). Dimension: 242 x 164 x 23. Weight in Grams: 576.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 272
- Condition
- New
- SKU
- V9781591391234
- ISBN
- 9781591391234
Hardback
Condition: New
€ 40.99€ 33.65
€ 40.99
€ 33.65
Hardcover. Series: Bloomberg Professional. Num Pages: 265 pages, Illustrations. BIC Classification: KFFM. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 236 x 160 x 24. Weight in Grams: 590.
- Publisher
- Bloomberg Press
- Number of pages
- 265
- Format
- Hardback
- Publication date
- 2000
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781576600375
- ISBN
- 9781576600375
Hardback
Condition: New
€ 80.81€ 67.19
€ 80.81
€ 67.19
Paperback / so. Num Pages: 242 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 203 x 133 x 14. Weight in Grams: 346.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 242
- Condition
- New
- SKU
- V9783824474073
- ISBN
- 9783824474073
Paperback
Condition: New
€ 79.92
€ 79.92
Paperback. This book introduces and explains the concept of Valuation Portfolio. It covers life and non-life insurance as well as financial risk. Series: EAA Series. Num Pages: 150 pages, 1 black & white illustrations, 9 colour illustrations, 1 colour tables, biography. BIC Classification: KFFN; PBT. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 8. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG
- Edition
- 3rd ed. 2016
- Condition
- New
- SKU
- V9783319466354
- ISBN
- 9783319466354
Paperback
Condition: New
€ 60.08
€ 60.08
Paperback. Focuses on the development of approaches for the market-conform valuation of various derivatives. This book presents a flexible approach to construct the binomial process of the underlying asset price by using a simultaneously backward and forward induction algorithm. It can be used to price and hedge a range of plain-vanilla and exotic options. Series: Lecture Notes in Economics and Mathematical Systems. Num Pages: 114 pages, 10 black & white illustrations, 12 black & white tables, biography. BIC Classification: KC; PB. Category: (UU) Undergraduate. Dimension: 234 x 156 x 6. Weight in Grams: 400.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 114
- Condition
- New
- SKU
- V9783540308379
- ISBN
- 9783540308379
Paperback
Condition: New
€ 64.07
€ 64.07
Hardcover. Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 23. Weight in Grams: 422.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118496404
- ISBN
- 9781118496404
Hardback
Condition: New
€ 25.99€ 21.03
€ 25.99
€ 21.03
paperback. The Investment Classic from Jack D. Schwager, Market Wizards , is back with a brand new, never-before-seen Preface and Afterword from the author! "I've read the book at several stages of my career as it shows the staying power of good down-to-earth wisdoms of true practitioners with skin in the game. Num Pages: 512 pages. BIC Classification: KFFM. Category: (P) Professional & Vocational. Dimension: 175 x 227 x 35. Weight in Grams: 614.
- Publisher
- Wiley
- Number of pages
- 512
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118273050
- ISBN
- 9781118273050
Paperback
Condition: New
€ 31.99€ 22.87
€ 31.99
€ 22.87
Hardcover. A road map for the future of the world market "Bryan has emerged as an influential voice on regulatory issues. "--The New York Times The world is on the verge of the most sweeping economic changes since the Industrial Revolution. Num Pages: 268 pages, Ill. BIC Classification: KCB; KCJ; KFFM. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 26. Weight in Grams: 588.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 268
- Condition
- New
- SKU
- V9780471144465
- ISBN
- 9780471144465
Hardback
Condition: New
€ 30.99€ 23.86
€ 30.99
€ 23.86
Hardback. Market Timing and Moving Averages showcases an original framework for analyzing the market timing and predictive power of any financial indicator based on past price and trading volume. Num Pages: 224 pages, 157 black & white tables, 65 figures. BIC Classification: KFFM. Category: (P) Professional & Vocational. Dimension: 147 x 222 x 16. Weight in Grams: 392.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9781137364685
- ISBN
- 9781137364685
Hardback
Condition: New
€ 143.80
€ 143.80
Hardback. Presents an analysis of the international cotton trade and argues for a novel understanding of global markets. This book examines the arrangements, institutions, and power relations on which cotton trading and production depend, and provides an alternative approach to the analysis of pricing mechanisms. Num Pages: 248 pages, 6 halftones. 4 line illus. BIC Classification: JHBL; KCB; KCLT; KNAC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 238 x 166 x 22. Weight in Grams: 494.
- Publisher
- Princeton University Press United States
- Number of pages
- 248
- Format
- Hardback
- Publication date
- 2010
- Condition
- New
- SKU
- V9780691142418
- ISBN
- 9780691142418
Hardback
Condition: New
€ 65.36€ 50.41
€ 65.36
€ 50.41
Hardcover. Editor(s): Boettke, Peter J.; Sautet, Frederic. Num Pages: 488 pages, illustrations. BIC Classification: KCA. Category: (G) General (US: Trade). Dimension: 233 x 161 x 30. Weight in Grams: 750.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Liberty Fund Inc United States
- Edition
- New Edition
- Number of pages
- 488
- Condition
- New
- SKU
- V9780865977594
- ISBN
- 9780865977594
Hardback
Condition: New
€ 19.99€ 16.06
€ 19.99
€ 16.06
Paperback. .
- Publisher
- Liberty Fund Inc United States
- Number of pages
- 488
- Format
- Paperback
- Publication date
- 2011
- Edition
- New edition
- Condition
- New
- SKU
- V9780865977600
- ISBN
- 9780865977600
Paperback
Condition: New
€ 11.99€ 10.95
€ 11.99
€ 10.95
Paperback. Market Society provides an original and accessible review of changing conceptions of the market in modern social thought. The book considers markets as social institutions rather than simply formal models, arguing that modern ideas of the market are based on critical notions of social order, social action and social relations. Num Pages: 242 pages, black & white illustrations. BIC Classification: JHBA; KCA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 184 x 13. Weight in Grams: 348.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Polity Press United Kingdom
- Number of pages
- 242
- Condition
- New
- SKU
- V9780745620275
- ISBN
- 9780745620275
Paperback
Condition: New
€ 25.74
€ 25.74
Hardcover. Bestselling author, Jack Schwager, challenges the assumptions at the core of investment theory and practice and exposes common investor mistakes, missteps, myths, and misreads When it comes to investment models and theories of how markets work, convenience usually trumps reality. Num Pages: 368 pages, Illustrations. BIC Classification: KFFM. Category: (P) Professional & Vocational. Dimension: 160 x 234 x 30. Weight in Grams: 584.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 368
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118494561
- ISBN
- 9781118494561
Hardback
Condition: New
€ 43.99€ 30.59
€ 43.99
€ 30.59
Paperback. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students. Num Pages: 512 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 187 x 31. Weight in Grams: 990.
- Publisher
- Wiley
- Format
- Paperback
- Publication date
- 2012
- Edition
- Revised 4th Edition
- Condition
- New
- SKU
- V9781118432679
- ISBN
- 9781118432679
Paperback
Condition: New
€ 50.15
€ 50.15
Hardcover. This book will provide a cutting edge introduction to market risk management for Hedge Funds, Hedge Funds of Funds, and the numerous new indices and clones launching coming to market on a near daily basis. Series: Wiley Finance Series. Num Pages: 262 pages, Illustrations. BIC Classification: KFFM. Category: (P) Professional & Vocational. Dimension: 239 x 162 x 21. Weight in Grams: 530.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 262
- Condition
- New
- SKU
- V9780470722992
- ISBN
- 9780470722992
Hardback
Condition: New
€ 97.95
€ 97.95