Business & Finance
Results 19201 - 19224 of 21117
Business & Finance
Paperback. Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 203 x 136 x 13. Weight in Grams: 288.
- Publisher
- Pearson Education (US) United States
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2005
- Edition
- 2nd
- Condition
- New
- SKU
- V9780321348104
- ISBN
- 9780321348104
Paperback
Condition: New
€ 32.99€ 29.67
€ 32.99
€ 29.67
Hardback. Based on the authors' Integrated Branding model, Brand Driven offers leaders and managers at all levels the necessary tools for integrating the entire organization with the brand. Using case studies, it shows how to focus every employee's actions on delivering brand promise. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 152 x 23. Weight in Grams: 713.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 288
- Condition
- New
- SKU
- V9780749437978
- ISBN
- 9780749437978
Hardback
Condition: New
€ 54.91
€ 54.91
Paperback. How the New Muslim World is changing and influencing the world of business and branding. Num Pages: 328 pages, illustrations. BIC Classification: 1QFM; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 156 x 18. Weight in Grams: 566.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- LID Publishing United Kingdom
- Number of pages
- 328
- Condition
- New
- SKU
- V9781907794438
- ISBN
- 9781907794438
Paperback
Condition: New
€ 26.99€ 20.33
€ 26.99
€ 20.33
Hardcover. "Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011)
A company's brand is its most valuable asset. Num Pages: 144 pages, col. ill. BIC Classification: AK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 14. Weight in Grams: 450.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780470433423
- ISBN
- 9780470433423
Hardback
Condition: New
€ 33.99€ 33.16
€ 33.99
€ 33.16
hardcover. Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Num Pages: 210 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 21. Weight in Grams: 404.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Wiley
- Condition
- New
- SKU
- 9781118103524
- ISBN
- 9781118103524
Hardback
Condition: New
€ 29.99€ 19.04
€ 29.99
€ 19.04
Hardcover. .
- Publisher
- Middleton Press United Kingdom
- Number of pages
- 96
- Format
- Hardback
- Publication date
- 2011
- Condition
- New
- SKU
- V9781908174024
- ISBN
- 9781908174024
Hardback
Condition: New
€ 28.20
€ 28.20
Hardcover. .
- Publisher
- Middleton Press United Kingdom
- Number of pages
- 96
- Format
- Hardback
- Publication date
- 1992
- Edition
- First Edition
- Condition
- New
- SKU
- V9781873793046
- ISBN
- 9781873793046
Hardback
Condition: New
€ 26.83
€ 26.83
Hardcover. Series: Branch Lines S. Num Pages: 96 pages, 120 b&w photographs, maps. BIC Classification: KNGT; WGF. Category: (G) General (US: Trade). Dimension: 242 x 176 x 7. Weight in Grams: 382.
- Publisher
- Middleton Press United Kingdom
- Number of pages
- 96
- Format
- Hardback
- Publication date
- 1993
- Edition
- First Edition
- Condition
- New
- SKU
- V9781873793213
- ISBN
- 9781873793213
Hardback
Condition: New
€ 28.48
€ 28.48
Paperback. Explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. This book brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 153 x 230 x 11. Weight in Grams: 314.
- Publisher
- McGraw-Hill Education - Europe
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071833608
- ISBN
- 9780071833608
Paperback
Condition: New
€ 34.99€ 25.04
€ 34.99
€ 25.04
Paperback. Num Pages: 192 pages. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 198 x 126. .
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780857086426
- ISBN
- 9780857086426
Paperback
Condition: New
€ 15.99€ 13.53
€ 15.99
€ 13.53
Hardcover. Practical techniques for applying neuroscience and behavior research to attract new customers
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Num Pages: 304 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 26. Weight in Grams: 506.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118113363
- ISBN
- 9781118113363
Hardback
Condition: New
€ 25.00€ 21.05
€ 25.00
€ 21.05
Paperback. This revised edition of a business management textbook develops an account of a company based upon insights derived from the study of the human nervous system. It outlines the author's theory of viable systems practice. Series: Classic Beer Series. Num Pages: 432 pages, black & white illustrations. BIC Classification: KJMD. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 151 x 28. Weight in Grams: 660.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 432
- Format
- Paperback
- Publication date
- 1995
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780471948391
- ISBN
- 9780471948391
Paperback
Condition: New
€ 69.12
€ 69.12
Hardback. Noam Maggor shows how the moneyed elite in Gilded Age Boston leveraged their wealth to forge transcontinental networks of commodities, labor, and transportation. With the decline of cotton-based textile manufacturing, these gentleman bankers found new business opportunities in the mines, railroads, and industries of the Great West. Num Pages: 240 pages, 14 halftones, 7 graphs. BIC Classification: 1KBB; 3JH; HBJK; HBLL; HBTK; KCZ. Category: (P) Professional & Vocational. Dimension: 164 x 243 x 26. Weight in Grams: 608.
- Publisher
- Harvard University Press
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780674971462
- ISBN
- 9780674971462
Hardback
Condition: New
€ 43.99€ 41.36
€ 43.99
€ 41.36
Hardcover. Num Pages: 210 pages. BIC Classification: JPS; KCN; RNF; RNR. Category: (P) Professional & Vocational. Dimension: 165 x 237 x 25. Weight in Grams: 512.
- Publisher
- Brookings Institution Press
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780815729082
- ISBN
- 9780815729082
Hardback
Condition: New
€ 37.58
€ 37.58
Paperback. The story of Britain's first post-war international airport. Num Pages: 96 pages. BIC Classification: 1DBKEWT; AJC; KNGV1; WGM; WQH; WTM. Category: (G) General (US: Trade). Dimension: 235 x 165. .
- Publisher
- Amberley Publishing
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781445605524
- ISBN
- 9781445605524
Paperback
Condition: New
€ 21.99€ 16.71
€ 21.99
€ 16.71
Hardcover. Num Pages: 768 pages, illustrations. BIC Classification: JPA; KCZ. Category: (G) General (US: Trade). Dimension: 166 x 265 x 53. Weight in Grams: 1200.
- Publisher
- University Of Chicago Press
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780226333991
- ISBN
- 9780226333991
Hardback
Condition: New
€ 47.99€ 37.14
€ 47.99
€ 37.14
Hardcover. The big economic story of our times is not the Great Recession. It is how China and India began to embrace neoliberal ideas of economics and attributed a sense of dignity and liberty to the bourgeoisie they had denied for so long. This book discusses seventeenth- and eighteenth-century Europe to reconsider the birth of the Industrial Revolution. Num Pages: 592 pages, 2 line drawings, 3 tables. BIC Classification: HBG; HBLH; HBLL; KCZ. Category: (G) General (US: Trade). Dimension: 228 x 163 x 42. Weight in Grams: 940.
- Publisher
- University Of Chicago Press
- Number of pages
- 592
- Format
- Hardback
- Publication date
- 2010
- Edition
- First Edition (US) First Printing
- Condition
- New
- SKU
- V9780226556659
- ISBN
- 9780226556659
Hardback
Condition: New
€ 52.39€ 44.96
€ 52.39
€ 44.96
Paperback. The big economic story of our times is not the Great Recession. It is how China and India began to embrace neoliberal ideas of economics and attributed a sense of dignity and liberty to the bourgeoisie they had denied for so long. This book discusses seventeenth- and eighteenth-century Europe to reconsider the birth of the Industrial Revolution. Num Pages: 592 pages, 2 line drawings, 3 tables. BIC Classification: 1D; 3JD; 3JF; KCZ. Category: (G) General (US: Trade). Dimension: 155 x 229 x 35. Weight in Grams: 896.
- Publisher
- University Of Chicago Press
- Format
- Paperback
- Publication date
- 2011
- Condition
- New
- SKU
- V9780226556741
- ISBN
- 9780226556741
Paperback
Condition: New
€ 25.00€ 23.11
€ 25.00
€ 23.11
Paperback. Num Pages: 288 pages. BIC Classification: HBTB; KNDF; WBXD. Category: (G) General (US: Trade). Dimension: 125 x 213 x 23. Weight in Grams: 286.
- Publisher
- HarperCollins Publishers Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- Reprint
- Condition
- New
- SKU
- V9780062241405
- ISBN
- 9780062241405
Paperback
Condition: New
€ 18.99€ 16.41
€ 18.99
€ 16.41
Hardcover. Num Pages: 177 pages, tables & charts. BIC Classification: KCHS; PBT. Category: (UU) Undergraduate. Dimension: 268 x 187 x 19. Weight in Grams: 632.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 177
- Condition
- New
- SKU
- V9781594545382
- ISBN
- 9781594545382
Hardback
Condition: New
€ 205.96€ 138.53
€ 205.96
€ 138.53
Paperback. Considers two schools of behavioral economics - the first guided by Tversky and Kahneman's work on heuristics and biases, and the second as described by Gerd Gigerenzer's program on fast and frugal heuristics. This title proposes Herbert Simon's work on bounded rationality as a way to reconcile the inconsistencies between the two camps. Series: Wildavsky Forum Series. Num Pages: 248 pages, 15 line illustrations. BIC Classification: GPQ; JMAL; JPA; KCK. Category: (P) Professional & Vocational. Dimension: 229 x 134 x 16. Weight in Grams: 346.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- University of California Press
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780520259478
- ISBN
- 9780520259478
Paperback
Condition: New
€ 40.99€ 28.98
€ 40.99
€ 28.98
Paperback. Grounded in key observations in consumer psychology, Bounded Rationality and Industrial Organization develops non-standard models of "boundedly rational" consumer behavior and embeds them into familiar models of markets. Num Pages: 240 pages, black & white illustrations. BIC Classification: JMAL; KCA; KCC; KCK. Category: (G) General (US: Trade). Dimension: 235 x 157 x 17. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Oxford University Press Inc United States
- Number of pages
- 240
- Condition
- New
- SKU
- V9780199334261
- ISBN
- 9780199334261
Paperback
Condition: New
€ 64.18
€ 64.18
Hardback. What is a boundary? Simply put, a boundary is a property line that defines ownership, and responsibility. Beginning with a lucid description of how brains actually work, the author applies those principles to the critical aspects of a leader's work: how to manage teams, coach direct reports, and instill an organization with values and culture. Num Pages: 272 pages. BIC Classification: KJMB. Category: (G) General (US: Trade). Dimension: 235 x 163 x 24. Weight in Grams: 436.
- Publisher
- HarperCollins Publishers Inc United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780062206336
- ISBN
- 9780062206336
Hardback
Condition: New
€ 34.99€ 27.91
€ 34.99
€ 27.91
Paperback.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- University of Nebraska Press
- Number of pages
- 192
- Condition
- New
- SKU
- V9780803236271
- ISBN
- 9780803236271
Paperback
Condition: New
€ 17.99€ 17.46
€ 17.99
€ 17.46