Business & Finance
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Business & Finance
Paperback. Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester. Num Pages: 512 pages, 4 x 1 (every second double page spread colour) Photos and diagrams. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 280 x 212 x 26. Weight in Grams: 1282.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Oxford University Press
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9780199079926
- ISBN
- 9780199079926
Paperback
Condition: New
€ 66.54
€ 66.54
Hardback. Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Num Pages: 208 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 25. Weight in Grams: 388.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119341208
- ISBN
- 9781119341208
Hardback
Condition: New
€ 30.99€ 24.80
€ 30.99
€ 24.80
Hardcover. Understand the next level of marketing
The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 20. Weight in Grams: 392.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470598825
- ISBN
- 9780470598825
Hardback
Condition: New
€ 27.99€ 21.00
€ 27.99
€ 21.00
Paperback. Provides an overview of essential marketing principles within a visually engaging, reader-friendly presentation. This book helps readers develop the knowledge and decision-making skills they need to succeed in competitive business environment. Num Pages: 720 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 277 x 218 x 27. Weight in Grams: 1418.
- Publisher
- Cengage Learning, Inc United States
- Number of pages
- 720
- Format
- Paperback
- Publication date
- 2015
- Edition
- 18th Edition
- Condition
- New
- SKU
- V9781285858340
- ISBN
- 9781285858340
Paperback
Condition: New
€ 112.81
€ 112.81
hardcover. Marketing 101 is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. This book will introduce educators to sound marketing principles and action steps. Num Pages: 168 pages, illustrations. BIC Classification: JNKP; KJS. Category: (G) General (US: Trade). Dimension: 264 x 187 x 15. Weight in Grams: 526.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Rowman & Littlefield United States
- Edition
- 3rd Edition
- Number of pages
- 168
- Condition
- New
- SKU
- V9781607096245
- ISBN
- 9781607096245
Hardback
Condition: New
€ 121.21
€ 121.21
Hardback. Series: Interactive Study Guides. Num Pages: 572 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 252 x 215 x 27. Weight in Grams: 1518.
- Publication date
- 2012
- Publisher
- John Wiley & Sons Australia Ltd
- Edition
- 2nd Edition
- Condition
- New
- Format
- Hardback
- SKU
- V9780730303411
- ISBN
- 9780730303411
Hardback
Condition: New
€ 73.08
€ 73.08
Paperback. Series: Open University: Modern Art - Practices & Debates. Num Pages: 572 pages. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). Dimension: 250 x 216 x 26. Weight in Grams: 1488.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- John Wiley & Sons Australia Ltd Australia
- Edition
- 2nd Edition + iStudy Version 2
- Number of pages
- 572
- Condition
- New
- SKU
- V9781118389003
- ISBN
- 9781118389003
Paperback
Condition: New
€ 112.61
€ 112.61
Hardcover. Num Pages: 189 pages, biography. BIC Classification: KJMV9; KN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 20. Weight in Grams: 353.
- Format
- Hardback
- Publication date
- 1980
- Publisher
- Palgrave Macmillan
- Number of pages
- 189
- Condition
- New
- SKU
- V9780333223482
- ISBN
- 9780333223482
Hardback
Condition: New
€ 193.69
€ 193.69
Paperback / so. Num Pages: 656 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 34. Weight in Grams: 1034.
- Format
- Paperback
- Publication date
- 1980
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 656
- Condition
- New
- SKU
- V9783409690126
- ISBN
- 9783409690126
Paperback
Condition: New
€ 78.66
€ 78.66
Paperback / so. Inhaltlich und methodisch-didaktisch - exakt auf das Bachelor-Studium zugeschnitten. Verhaltenswissenschaftliche Grundlagen, Marketing-Konzeption. Der Autor erlautert Marketing-Ziele, -Strategien, -Mix, -Kontrolle und Marktforschung. Plus: Fallstudie.. " Series: BA Kompakt. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 12. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Physica-Verlag GmbH & Co Germany
- Condition
- New
- SKU
- V9783790819410
- ISBN
- 9783790819410
Paperback
Condition: New
€ 39.32
€ 39.32
Paperback. Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up--to--date and innovative. Num Pages: 576 pages, 0. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 249 x 188 x 30. Weight in Grams: 1078.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- John Wiley and Sons Ltd
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780631196389
- ISBN
- 9780631196389
Paperback
Condition: New
€ 50.63€ 43.74
€ 50.63
€ 43.74
Paperback. From advertising and public relations to selling and packaging, marketing plays a key role in almost every business process. This book drills down to the basics, providing readers with a better understanding of the vital role that this discipline plays throughout a company. Num Pages: 384 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 21. Weight in Grams: 574.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780471790792
- ISBN
- 9780471790792
Paperback
Condition: New
€ 116.15
€ 116.15
Paperback. Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world. Num Pages: 256 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 241 x 168 x 14. Weight in Grams: 452.
- Publisher
- SAGE Publications Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781848608788
- ISBN
- 9781848608788
Paperback
Condition: New
€ 73.61
€ 73.61
paperback.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Harvard Business Review Press United States
- Edition
- 1st Edition
- Number of pages
- 230
- Condition
- New
- SKU
- V9781591397625
- ISBN
- 9781591397625
Paperback
Condition: New
€ 27.99€ 24.43
€ 27.99
€ 24.43
Hardcover. Series: Bloomberg Professional. Num Pages: 265 pages, Illustrations. BIC Classification: KFFM. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 236 x 160 x 24. Weight in Grams: 590.
- Publisher
- Bloomberg Press
- Number of pages
- 265
- Format
- Hardback
- Publication date
- 2000
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781576600375
- ISBN
- 9781576600375
Hardback
Condition: New
€ 80.08€ 68.15
€ 80.08
€ 68.15
Paperback. This book introduces and explains the concept of Valuation Portfolio. It covers life and non-life insurance as well as financial risk. Series: EAA Series. Num Pages: 150 pages, 1 black & white illustrations, 9 colour illustrations, 1 colour tables, biography. BIC Classification: KFFN; PBT. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 8. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG
- Edition
- 3rd ed. 2016
- Condition
- New
- SKU
- V9783319466354
- ISBN
- 9783319466354
Paperback
Condition: New
€ 62.84
€ 62.84
Hardcover. Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 23. Weight in Grams: 422.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118496404
- ISBN
- 9781118496404
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
paperback. The Investment Classic from Jack D. Schwager, Market Wizards , is back with a brand new, never-before-seen Preface and Afterword from the author! "I've read the book at several stages of my career as it shows the staying power of good down-to-earth wisdoms of true practitioners with skin in the game. Num Pages: 512 pages. BIC Classification: KFFM. Category: (P) Professional & Vocational. Dimension: 175 x 227 x 35. Weight in Grams: 614.
- Publisher
- Wiley
- Number of pages
- 512
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118273050
- ISBN
- 9781118273050
Paperback
Condition: New
€ 31.99€ 22.70
€ 31.99
€ 22.70
Hardcover. A road map for the future of the world market "Bryan has emerged as an influential voice on regulatory issues. "--The New York Times The world is on the verge of the most sweeping economic changes since the Industrial Revolution. Num Pages: 268 pages, Ill. BIC Classification: KCB; KCJ; KFFM. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 26. Weight in Grams: 588.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 268
- Condition
- New
- SKU
- V9780471144465
- ISBN
- 9780471144465
Hardback
Condition: New
€ 29.99€ 24.17
€ 29.99
€ 24.17
Hardback. Market Timing and Moving Averages showcases an original framework for analyzing the market timing and predictive power of any financial indicator based on past price and trading volume. Num Pages: 224 pages, 157 black & white tables, 65 figures. BIC Classification: KFFM. Category: (P) Professional & Vocational. Dimension: 147 x 222 x 16. Weight in Grams: 392.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9781137364685
- ISBN
- 9781137364685
Hardback
Condition: New
€ 149.11
€ 149.11
Hardback. Presents an analysis of the international cotton trade and argues for a novel understanding of global markets. This book examines the arrangements, institutions, and power relations on which cotton trading and production depend, and provides an alternative approach to the analysis of pricing mechanisms. Num Pages: 248 pages, 6 halftones. 4 line illus. BIC Classification: JHBL; KCB; KCLT; KNAC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 238 x 166 x 22. Weight in Grams: 494.
- Publisher
- Princeton University Press United States
- Number of pages
- 248
- Format
- Hardback
- Publication date
- 2010
- Condition
- New
- SKU
- V9780691142418
- ISBN
- 9780691142418
Hardback
Condition: New
€ 64.77€ 51.34
€ 64.77
€ 51.34
Hardcover. Editor(s): Boettke, Peter J.; Sautet, Frederic. Num Pages: 488 pages, illustrations. BIC Classification: KCA. Category: (G) General (US: Trade). Dimension: 233 x 161 x 30. Weight in Grams: 750.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Liberty Fund Inc United States
- Edition
- New Edition
- Number of pages
- 488
- Condition
- New
- SKU
- V9780865977594
- ISBN
- 9780865977594
Hardback
Condition: New
€ 19.99€ 16.26
€ 19.99
€ 16.26
Paperback. .
- Publisher
- Liberty Fund Inc United States
- Number of pages
- 488
- Format
- Paperback
- Publication date
- 2011
- Edition
- New edition
- Condition
- New
- SKU
- V9780865977600
- ISBN
- 9780865977600
Paperback
Condition: New
€ 11.99€ 11.02
€ 11.99
€ 11.02
Paperback. Market Society provides an original and accessible review of changing conceptions of the market in modern social thought. The book considers markets as social institutions rather than simply formal models, arguing that modern ideas of the market are based on critical notions of social order, social action and social relations. Num Pages: 242 pages, black & white illustrations. BIC Classification: JHBA; KCA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 184 x 13. Weight in Grams: 348.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Polity Press United Kingdom
- Number of pages
- 242
- Condition
- New
- SKU
- V9780745620275
- ISBN
- 9780745620275
Paperback
Condition: New
€ 26.08
€ 26.08