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Business & Finance
Results 19945 - 19968 of 21897
Business & Finance
Paperback. How the New Muslim World is changing and influencing the world of business and branding. Num Pages: 328 pages, illustrations. BIC Classification: 1QFM; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 156 x 18. Weight in Grams: 566.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- LID Publishing United Kingdom
- Number of pages
- 328
- Condition
- New
- SKU
- V9781907794438
- ISBN
- 9781907794438
Paperback
Condition: New
€ 26.99€ 20.57
€ 26.99
€ 20.57
Hardcover. "Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011)
A company's brand is its most valuable asset. Num Pages: 144 pages, col. ill. BIC Classification: AK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 14. Weight in Grams: 450.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780470433423
- ISBN
- 9780470433423
Hardback
Condition: New
€ 33.99€ 33.43
€ 33.99
€ 33.43
Hardcover. Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. This book shows how much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets. Series: Wiley Finance Series. Num Pages: 158 pages, Ill. BIC Classification: KFC. Category: (P) Professional & Vocational. Dimension: 251 x 174 x 19. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 158
- Condition
- New
- SKU
- V9780470844236
- ISBN
- 9780470844236
Hardback
Condition: New
€ 104.42
€ 104.42
Paperback. Shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long term profitability. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate; (XV) Technical / Manuals. Dimension: 228 x 155 x 21. Weight in Grams: 358.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2002
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780787963941
- ISBN
- 9780787963941
Paperback
Condition: New
€ 20.99€ 18.33
€ 20.99
€ 18.33
Paperback. Looks at how organisations can better communicate with people before, during and after their association with the enterprise. This book presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJC; KJP; KJS; KJU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 12. Weight in Grams: 374.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749469252
- ISBN
- 9780749469252
Paperback
Condition: New
€ 40.99€ 36.49
€ 40.99
€ 36.49
hardcover. Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Num Pages: 210 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 21. Weight in Grams: 404.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Wiley
- Condition
- New
- SKU
- 9781118103524
- ISBN
- 9781118103524
Hardback
Condition: New
€ 29.99€ 19.04
€ 29.99
€ 19.04
Hardcover. Companies aren't trusted, brands aren't trusted, and nor are your executives. People trust each other, and now they have the tools to communicate with each other using social technologies and mobile, with or without brands involved. This book shows you how to turn your enthusiastic customers into a powerful Brand Army. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 26. Weight in Grams: 504.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9781118336038
- ISBN
- 9781118336038
Hardback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Hardback. Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 165 x 262 x 27. Weight in Grams: 478.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119308065
- ISBN
- 9781119308065
Hardback
Condition: New
€ 31.99€ 24.98
€ 31.99
€ 24.98
Hardcover. .
- Publisher
- Middleton Press United Kingdom
- Number of pages
- 96
- Format
- Hardback
- Publication date
- 2011
- Condition
- New
- SKU
- V9781908174024
- ISBN
- 9781908174024
Hardback
Condition: New
€ 27.15
€ 27.15
Hardcover. .
- Publisher
- Middleton Press United Kingdom
- Number of pages
- 96
- Format
- Hardback
- Publication date
- 1995
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9781873793640
- ISBN
- 9781873793640
Hardback
Condition: New
€ 28.40
€ 28.40
Hardcover. .
- Publisher
- Middleton Press United Kingdom
- Number of pages
- 96
- Format
- Hardback
- Publication date
- 1992
- Edition
- First Edition
- Condition
- New
- SKU
- V9781873793046
- ISBN
- 9781873793046
Hardback
Condition: New
€ 27.12
€ 27.12
Hardcover. Series: Branch Lines S. Num Pages: 96 pages, 120 b&w photographs, maps. BIC Classification: KNGT; WGF. Category: (G) General (US: Trade). Dimension: 242 x 176 x 7. Weight in Grams: 382.
- Publisher
- Middleton Press United Kingdom
- Number of pages
- 96
- Format
- Hardback
- Publication date
- 1993
- Edition
- First Edition
- Condition
- New
- SKU
- V9781873793213
- ISBN
- 9781873793213
Hardback
Condition: New
€ 28.42
€ 28.42
Paperback. Explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. This book brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 153 x 230 x 11. Weight in Grams: 314.
- Publisher
- McGraw-Hill Education - Europe
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071833608
- ISBN
- 9780071833608
Paperback
Condition: New
€ 34.99€ 25.36
€ 34.99
€ 25.36
Hardcover. Brains on Fire offers original, practical and actionable steps for creating a word of mouth movement for corporations, products, services and organizations. It will take readers step-by-step through the necessary actions they need to start a movement of their own. Num Pages: 224 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 225 x 152 x 21. Weight in Grams: 354.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470614181
- ISBN
- 9780470614181
Hardback
Condition: New
€ 25.99€ 21.09
€ 25.99
€ 21.09
Paperback. Num Pages: 192 pages. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 198 x 126. .
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780857086426
- ISBN
- 9780857086426
Paperback
Condition: New
€ 13.59
€ 13.59
Paperback. This revised edition of a business management textbook develops an account of a company based upon insights derived from the study of the human nervous system. It outlines the author's theory of viable systems practice. Series: Classic Beer Series. Num Pages: 432 pages, black & white illustrations. BIC Classification: KJMD. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 151 x 28. Weight in Grams: 660.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 432
- Format
- Paperback
- Publication date
- 1995
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780471948391
- ISBN
- 9780471948391
Paperback
Condition: New
€ 71.45
€ 71.45
Hardback. Noam Maggor shows how the moneyed elite in Gilded Age Boston leveraged their wealth to forge transcontinental networks of commodities, labor, and transportation. With the decline of cotton-based textile manufacturing, these gentleman bankers found new business opportunities in the mines, railroads, and industries of the Great West. Num Pages: 240 pages, 14 halftones, 7 graphs. BIC Classification: 1KBB; 3JH; HBJK; HBLL; HBTK; KCZ. Category: (P) Professional & Vocational. Dimension: 164 x 243 x 26. Weight in Grams: 608.
- Publisher
- Harvard University Press
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780674971462
- ISBN
- 9780674971462
Hardback
Condition: New
€ 48.99€ 40.99
€ 48.99
€ 40.99
Paperback. The story of Britain's first post-war international airport. Num Pages: 96 pages. BIC Classification: 1DBKEWT; AJC; KNGV1; WGM; WQH; WTM. Category: (G) General (US: Trade). Dimension: 235 x 165. .
- Publisher
- Amberley Publishing
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781445605524
- ISBN
- 9781445605524
Paperback
Condition: New
€ 28.40
€ 28.40
Hardcover. Num Pages: 768 pages, illustrations. BIC Classification: JPA; KCZ. Category: (G) General (US: Trade). Dimension: 166 x 265 x 53. Weight in Grams: 1200.
- Publisher
- University Of Chicago Press
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780226333991
- ISBN
- 9780226333991
Hardback
Condition: New
€ 47.99€ 37.34
€ 47.99
€ 37.34
Hardcover. The big economic story of our times is not the Great Recession. It is how China and India began to embrace neoliberal ideas of economics and attributed a sense of dignity and liberty to the bourgeoisie they had denied for so long. This book discusses seventeenth- and eighteenth-century Europe to reconsider the birth of the Industrial Revolution. Num Pages: 592 pages, 2 line drawings, 3 tables. BIC Classification: HBG; HBLH; HBLL; KCZ. Category: (G) General (US: Trade). Dimension: 228 x 163 x 42. Weight in Grams: 940.
- Publisher
- University Of Chicago Press
- Number of pages
- 592
- Format
- Hardback
- Publication date
- 2010
- Edition
- First Edition (US) First Printing
- Condition
- New
- SKU
- V9780226556659
- ISBN
- 9780226556659
Hardback
Condition: New
€ 52.05€ 44.93
€ 52.05
€ 44.93
Paperback. The big economic story of our times is not the Great Recession. It is how China and India began to embrace neoliberal ideas of economics and attributed a sense of dignity and liberty to the bourgeoisie they had denied for so long. This book discusses seventeenth- and eighteenth-century Europe to reconsider the birth of the Industrial Revolution. Num Pages: 592 pages, 2 line drawings, 3 tables. BIC Classification: 1D; 3JD; 3JF; KCZ. Category: (G) General (US: Trade). Dimension: 155 x 229 x 35. Weight in Grams: 896.
- Publisher
- University Of Chicago Press
- Format
- Paperback
- Publication date
- 2011
- Condition
- New
- SKU
- V9780226556741
- ISBN
- 9780226556741
Paperback
Condition: New
€ 27.99€ 23.17
€ 27.99
€ 23.17
Hardcover. Num Pages: 177 pages, tables & charts. BIC Classification: KCHS; PBT. Category: (UU) Undergraduate. Dimension: 268 x 187 x 19. Weight in Grams: 632.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 177
- Condition
- New
- SKU
- V9781594545382
- ISBN
- 9781594545382
Hardback
Condition: New
€ 204.65€ 139.69
€ 204.65
€ 139.69
Paperback. Considers two schools of behavioral economics - the first guided by Tversky and Kahneman's work on heuristics and biases, and the second as described by Gerd Gigerenzer's program on fast and frugal heuristics. This title proposes Herbert Simon's work on bounded rationality as a way to reconcile the inconsistencies between the two camps. Series: Wildavsky Forum Series. Num Pages: 248 pages, 15 line illustrations. BIC Classification: GPQ; JMAL; JPA; KCK. Category: (P) Professional & Vocational. Dimension: 229 x 134 x 16. Weight in Grams: 346.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- University of California Press
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780520259478
- ISBN
- 9780520259478
Paperback
Condition: New
€ 40.99€ 29.27
€ 40.99
€ 29.27
Hardback. A cross-national, comparative investigation of patterns and dynamics of inter-group economic inequality. Experts discuss groups from Japan to India, attempts to remedy inter-group inequality and race and labor market outcomes in Brazil. Editor(s): Darity, William; Deshpande, Ashwini. Series: Routledge Advances in Social Economics. Num Pages: 192 pages, 9 line figures, 29 tables. BIC Classification: JFSL1; JHM; KCA; KCF. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 16. Weight in Grams: 431.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 192
- Format
- Hardback
- Publication date
- 2003
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415273954
- ISBN
- 9780415273954
Hardback
Condition: New
€ 153.79€ 95.71
€ 153.79
€ 95.71