Business & Finance
Results 20737 - 20760 of 21434
Business & Finance
Paperback. Documents three distinct periods in the history of national debate over the regulation of alcohol and tobacco marketing, tracing the fate of proposed federal policies and introducing their advocates and opponents. This book argues that the politics of alcohol and tobacco advertising reflect profound cultural ambivalence about consumerism. Num Pages: 290 pages, illustrations. BIC Classification: 1KBB; 3JJP; HBTB; KNDF1; KNTY. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 154 x 18. Weight in Grams: 478.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Northern Illinois University Press United States
- Number of pages
- 290
- Condition
- New
- SKU
- V9780875806259
- ISBN
- 9780875806259
Paperback
Condition: New
€ 29.99€ 27.31
€ 29.99
€ 27.31
Paperback. An in-depth study of outdoor advertising since the early 19th-century. Num Pages: 240 pages. Dimension: 289 x 251 x 22. Weight in Grams: 1496.
- Publisher
- Phaidon Press Ltd United Kingdom
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2004
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780714843865
- ISBN
- 9780714843865
Paperback
Condition: New
€ 33.99€ 22.98
€ 33.99
€ 22.98
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780765640901
- ISBN
- 9780765640901
Paperback
Condition: New
€ 90.98
€ 90.98
Hardback. The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice. Num Pages: 432 pages. BIC Classification: KJMV7; KJSA; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 162 x 237 x 28. Weight in Grams: 764.
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781785603136
- ISBN
- 9781785603136
Hardback
Condition: New
€ 194.17
€ 194.17
Paperback. The advertising industry's rise to power, in war and peace Num Pages: 288 pages, 25 b&w photographs. BIC Classification: 1KBB; 3JJG; 3JJH; HBJK; HBLW; KNTY. Category: (P) Professional & Vocational. Dimension: 226 x 152 x 25. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- University of Illinois Press
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780252078651
- ISBN
- 9780252078651
Paperback
Condition: New
€ 33.99€ 30.94
€ 33.99
€ 30.94
Hardcover. To effectively plan, implement, and evaluate Integrated Marketing Communications programs, one must understand the overall marketing process, consumer behavior, and communications theory. This book helps students understand the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). .
- Publisher
- McGraw-Hill Education
- Format
- Hardback
- Publication date
- 2017
- Edition
- 11th Edition
- Condition
- New
- SKU
- V9781259548147
- ISBN
- 9781259548147
Hardback
Condition: New
€ 297.69
€ 297.69
Paperback. 'The 11 comprehensive and well-documented chapters provide critical insights toward understanding these complex domains and their contemporary roles.. This is a valuable resource for academics and professionals in advertising, media and communication, as well as for research on the cultural significance of advertising and popular culture' - Choice Series: Feminist Perspective on Communication. Num Pages: 296 pages, 1, black & white illustrations. BIC Classification: JFC; JFD; KNTY. Category: (U) Tertiary Education (US: College). Dimension: 216 x 140 x 17. Weight in Grams: 384.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- SAGE Publications Inc United States
- Edition
- 1st Edition
- Number of pages
- 296
- Condition
- New
- SKU
- V9780803954830
- ISBN
- 9780803954830
Paperback
Condition: New
€ 141.87
€ 141.87
Multiple-component retail product. .
- Publisher
- Cengage Learning, Inc United States
- Number of pages
- 512
- Format
- Paperback
- Publication date
- 2014
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781285187815
- ISBN
- 9781285187815
Paperback
Condition: New
€ 176.41€ 110.51
€ 176.41
€ 110.51
paperback. Num Pages: 144 pages. BIC Classification: KC. Dimension: 21 x 152. Weight in Grams: 57.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Intellect Ltd
- Number of pages
- 144
- Condition
- New
- SKU
- V9781841508702
- ISBN
- 9781841508702
Paperback
Condition: New
€ 29.99€ 16.67
€ 29.99
€ 16.67
Hardback.
- Format
- Hardback
- Publisher
- Oxford University Press London
- Condition
- Used, Good
- SKU
- KEX0187640
Hardback
Condition: Used, Good
€ 20.99€ 4.99
€ 20.99
€ 4.99
hardcover. Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more. Editor(s): Baye, Michael R.; Nelson, J.P. Series: Advances in Applied Micro-economics. Num Pages: 308 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 308
- Condition
- New
- SKU
- V9780762308231
- ISBN
- 9780762308231
Hardback
Condition: New
€ 219.70
€ 219.70
Paperback. Examines the social, psychological, legal, and ethical impact, perceived or proven, that may result from advertising in the booming Chinese market. This book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Editor(s): Cheng, Hong; Chan, Kara. Num Pages: 315 pages, Illustrations. BIC Classification: 1FPC; JFDV; KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 156 x 20. Weight in Grams: 540.
- Publisher
- Copenhagen Business School Press
- Number of pages
- 315
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9788763002271
- ISBN
- 9788763002271
Paperback
Condition: New
€ 50.57€ 40.77
€ 50.57
€ 40.77
Paperback. Series: Princeton Legacy Library. Num Pages: 216 pages, black & white illustrations. BIC Classification: 1KBB; JFD; JPVH2; KJSA; KNTJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 12. Weight in Grams: 28.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Princeton University Press United States
- Number of pages
- 216
- Condition
- New
- SKU
- V9780691604930
- ISBN
- 9780691604930
Paperback
Condition: New
€ 42.99€ 30.81
€ 42.99
€ 30.81
Hardback. Series: Princeton Legacy Library. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 14. Weight in Grams: 485.
- Publisher
- Princeton University Press
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780691633930
- ISBN
- 9780691633930
Hardback
Condition: New
€ 117.76
€ 117.76
Paperback. Num Pages: 262 pages, 15 black & white tables, 72 black & white line drawings. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 362.
- Publisher
- Taylor & Francis Ltd United States
- Number of pages
- 262
- Format
- Paperback
- Publication date
- 2014
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780765640369
- ISBN
- 9780765640369
Paperback
Condition: New
€ 91.13
€ 91.13
Hardcover. Editor(s): Mann, Evelyn P. Num Pages: 156 pages, illustrations. BIC Classification: KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 164 x 15. Weight in Grams: 350.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 156
- Condition
- New
- SKU
- V9781613246795
- ISBN
- 9781613246795
Hardback
Condition: New
€ 158.76€ 110.51
€ 158.76
€ 110.51
Hardcover. This biography of Bernard Baruch considered to be renowned as the definitive story about the notorious financial wizard and presidential advisor. Baruch's political policies are discussed briefly, and James Grant includes a detailed account of Baruch's trading and investment gains and losses. Num Pages: 366 pages, Illustrations, facsims.,ports. BIC Classification: 1KBB; BGB; KFFM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 166 x 27. Weight in Grams: 724.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1St Edition
- Number of pages
- 366
- Condition
- New
- SKU
- V9780471170754
- ISBN
- 9780471170754
Hardback
Condition: New
€ 58.80€ 50.90
€ 58.80
€ 50.90
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138081741
- ISBN
- 9781138081741
Paperback
Condition: New
€ 54.09€ 36.07
€ 54.09
€ 36.07
Paperback. In this exciting activity, participants face a simulated "jungle survival. " They must reach agreement in this imaginary setting in order to succeed, and they learn why consensus produces the best decisions. Num Pages: 24 pages, map. BIC Classification: JNRV; KJMD; KJMV2. Category: (P) Professional & Vocational. Dimension: 278 x 161 x 4. Weight in Grams: 96.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 24
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780787939793
- ISBN
- 9780787939793
Paperback
Condition: New
€ 40.07
€ 40.07
Paperback. In this exciting activity, participants face a simulated "jungle survival. " They must reach agreement in this imaginary setting in order to succeed, and they learn why consensus produces the best decisions. Num Pages: 16 pages, map. BIC Classification: JNRV; KJMD; KJMV2. Category: (P) Professional & Vocational. Dimension: 219 x 279 x 5. Weight in Grams: 66.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 16
- Condition
- New
- SKU
- V9780787939809
- ISBN
- 9780787939809
Paperback
Condition: New
€ 28.60
€ 28.60
Advancing the U.S. Air Force's Force-Development Initiative
Moore, S Craig; Brauner, Marygail; Moore, Cra...
Paperback / so. Num Pages: 56 pages, illustrations. BIC Classification: HBW; JPHC; JWK; KJMV2; TTM. Category: (G) General (US: Trade). Dimension: 230 x 154 x 4. Weight in Grams: 104.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- RAND United States
- Number of pages
- 56
- Condition
- New
- SKU
- V9780833040121
- ISBN
- 9780833040121
Paperback
Condition: New
€ 25.76
€ 25.76
Hardcover. This volume of Research Methodology in Strategy and Management reflects a diversity of Africa-born authors in the mainland and diaspora, as well as non-Africans whose research focus on Africa, it offers high impact research that makes a major contribution in advancing management education and knowledge in Africa. Editor(s): Zoogah, David B. Series: Research Methodology in Strategy and Management. Num Pages: 200 pages. BIC Classification: 1H; GPS; KJC. Category: (P) Professional & Vocational. Dimension: 240 x 160 x 22. Weight in Grams: 520.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Emerald Group Publishing Limited
- Condition
- New
- SKU
- V9781784414900
- ISBN
- 9781784414900
Hardback
Condition: New
€ 197.29
€ 197.29
Paperback. Num Pages: 241 pages. BIC Classification: KNAC. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 18. Weight in Grams: 406.
- Publisher
- Acres U.S.A., Inc
- Format
- Paperback
- Publication date
- 2011
- Condition
- New
- SKU
- V9781601730190
- ISBN
- 9781601730190
Paperback
Condition: New
€ 28.66
€ 28.66
Hardcover. Series: Advances in Working Capital Management S. Num Pages: 326 pages, black & white line drawings, black & white tables, figures. BIC Classification: KFF. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 160 x 27. Weight in Grams: 711.
- Format
- Hardback
- Publication date
- 1992
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 326
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780892329960
- ISBN
- 9780892329960
Hardback
Condition: New
€ 176.72
€ 176.72