Business & Finance
Results 39061 - 39080 of 40075
Business & Finance
Paperback. About children and advertising in China, the country with the largest children population in the world. This book also draws conclusions about Chinese children as a market and it's implications for advertisers and marketers, parents, policy makers and social groups. Num Pages: 220 pages, illustrations. BIC Classification: 1FPC; JFD; JFSP1; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 11. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- The Chinese University Press
- Condition
- New
- SKU
- V9789629961794
- ISBN
- 9789629961794
Paperback
Condition: New
€ 33.16
€ 33.16
Paperback. Looks at the decades when advertising discovered ways to play on our anxieties and to promise solace for the masses. This book describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." Num Pages: 472 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 254 x 178 x 25. Weight in Grams: 513.
- Format
- Paperback
- Publication date
- 1986
- Publisher
- University of California Press
- Condition
- New
- SKU
- V9780520058859
- ISBN
- 9780520058859
Paperback
Condition: New
€ 53.51
€ 53.51
Paperback. Documents three distinct periods in the history of national debate over the regulation of alcohol and tobacco marketing, tracing the fate of proposed federal policies and introducing their advocates and opponents. This book argues that the politics of alcohol and tobacco advertising reflect profound cultural ambivalence about consumerism. Num Pages: 290 pages, illustrations. BIC Classification: 1KBB; 3JJP; HBTB; KNDF1; KNTY. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 154 x 18. Weight in Grams: 478.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Northern Illinois University Press United States
- Number of pages
- 290
- Condition
- New
- SKU
- V9780875806259
- ISBN
- 9780875806259
Paperback
Condition: New
€ 30.99€ 27.31
€ 30.99
€ 27.31
Paperback. An in-depth study of outdoor advertising since the early 19th-century. Num Pages: 240 pages. Dimension: 289 x 251 x 22. Weight in Grams: 1496.
- Publisher
- Phaidon Press Ltd United Kingdom
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2004
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780714843865
- ISBN
- 9780714843865
Paperback
Condition: New
€ 33.99€ 22.80
€ 33.99
€ 22.80
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780765640901
- ISBN
- 9780765640901
Paperback
Condition: New
€ 88.65
€ 88.65
Hardback. Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan. Num Pages: 155 pages, biography. BIC Classification: 1FPJ; KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 11. Weight in Grams: 358.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9780230293397
- ISBN
- 9780230293397
Hardback
Condition: New
€ 64.07
€ 64.07
Hardback. The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice. Num Pages: 432 pages. BIC Classification: KJMV7; KJSA; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 162 x 237 x 28. Weight in Grams: 764.
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781785603136
- ISBN
- 9781785603136
Hardback
Condition: New
€ 123.99
€ 123.99
Paperback. Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats. Num Pages: 336 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 233 x 188 x 19. Weight in Grams: 494.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780470045831
- ISBN
- 9780470045831
Paperback
Condition: New
€ 19.99€ 17.35
€ 19.99
€ 17.35
Paperback. The advertising industry's rise to power, in war and peace Num Pages: 288 pages, 25 b&w photographs. BIC Classification: 1KBB; 3JJG; 3JJH; HBJK; HBLW; KNTY. Category: (P) Professional & Vocational. Dimension: 226 x 152 x 25. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- University of Illinois Press
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780252078651
- ISBN
- 9780252078651
Paperback
Condition: New
€ 33.99€ 30.77
€ 33.99
€ 30.77
Hardcover. To effectively plan, implement, and evaluate Integrated Marketing Communications programs, one must understand the overall marketing process, consumer behavior, and communications theory. This book helps students understand the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). .
- Publisher
- McGraw-Hill Education
- Format
- Hardback
- Publication date
- 2017
- Edition
- 11th Edition
- Condition
- New
- SKU
- V9781259548147
- ISBN
- 9781259548147
Hardback
Condition: New
€ 297.72
€ 297.72
Paperback. 'The 11 comprehensive and well-documented chapters provide critical insights toward understanding these complex domains and their contemporary roles.. This is a valuable resource for academics and professionals in advertising, media and communication, as well as for research on the cultural significance of advertising and popular culture' - Choice Series: Feminist Perspective on Communication. Num Pages: 296 pages, 1, black & white illustrations. BIC Classification: JFC; JFD; KNTY. Category: (U) Tertiary Education (US: College). Dimension: 216 x 140 x 17. Weight in Grams: 384.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- SAGE Publications Inc United States
- Edition
- 1st Edition
- Number of pages
- 296
- Condition
- New
- SKU
- V9780803954830
- ISBN
- 9780803954830
Paperback
Condition: New
€ 140.49
€ 140.49
Paperback. Explores the relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, this work evaluates the social and cultural implications on increased interactivity and consumer creativity for the future of advertising. It also includes examples taken from across the globe. Num Pages: 144 pages, 3 black & white tables. BIC Classification: JFD; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 155 x 11. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Taylor & Francis Ltd
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780415430357
- ISBN
- 9780415430357
Paperback
Condition: New
€ 48.99€ 41.04
€ 48.99
€ 41.04
Multiple-component retail product. .
- Publisher
- Cengage Learning, Inc United States
- Number of pages
- 512
- Format
- Paperback
- Publication date
- 2014
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781285187815
- ISBN
- 9781285187815
Paperback
Condition: New
€ 192.20
€ 192.20
paperback. Num Pages: 144 pages. BIC Classification: KC. Dimension: 21 x 152. Weight in Grams: 57.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Intellect Ltd
- Number of pages
- 144
- Condition
- New
- SKU
- V9781841508702
- ISBN
- 9781841508702
Paperback
Condition: New
€ 29.99€ 20.03
€ 29.99
€ 20.03
Hardback.
- Format
- Hardback
- Publisher
- Oxford University Press London
- Condition
- Used, Good
- SKU
- KEX0187640
Hardback
Condition: Used, Good
€ 20.99€ 4.99
€ 20.99
€ 4.99
hardcover. Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more. Editor(s): Baye, Michael R.; Nelson, J.P. Series: Advances in Applied Micro-economics. Num Pages: 308 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 308
- Condition
- New
- SKU
- V9780762308231
- ISBN
- 9780762308231
Hardback
Condition: New
€ 141.08
€ 141.08
Hardback. The author examines the relationships between the social problems of the mass age, developments in late 20th century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Num Pages: 204 pages, biography. BIC Classification: JH; JPFK; JPHV; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 15. Weight in Grams: 415.
- Format
- Hardback
- Publication date
- 1991
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 204
- Condition
- New
- SKU
- V9780333488706
- ISBN
- 9780333488706
Hardback
Condition: New
€ 121.87
€ 121.87
Paperback. Examines the social, psychological, legal, and ethical impact, perceived or proven, that may result from advertising in the booming Chinese market. This book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Editor(s): Cheng, Hong; Chan, Kara. Num Pages: 315 pages, Illustrations. BIC Classification: 1FPC; JFDV; KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 156 x 20. Weight in Grams: 540.
- Publisher
- Copenhagen Business School Press
- Number of pages
- 315
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9788763002271
- ISBN
- 9788763002271
Paperback
Condition: New
€ 51.10€ 40.41
€ 51.10
€ 40.41
Paperback. Series: Princeton Legacy Library. Num Pages: 216 pages, black & white illustrations. BIC Classification: 1KBB; JFD; JPVH2; KJSA; KNTJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 12. Weight in Grams: 28.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Princeton University Press United States
- Number of pages
- 216
- Condition
- New
- SKU
- V9780691604930
- ISBN
- 9780691604930
Paperback
Condition: New
€ 43.99€ 31.03
€ 43.99
€ 31.03
Hardback. Series: Princeton Legacy Library. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 14. Weight in Grams: 485.
- Publisher
- Princeton University Press
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780691633930
- ISBN
- 9780691633930
Hardback
Condition: New
€ 113.16
€ 113.16