Business & Finance
Results 43153 - 43176 of 47176
Business & Finance
Hardcover. Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations. Num Pages: 246 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 222 x 138 x 19. Weight in Grams: 420.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Number of pages
- 248
- Condition
- New
- SKU
- V9780230336735
- ISBN
- 9780230336735
Hardback
Condition: New
€ 128.81
€ 128.81
Hardcover. Companies aren't trusted, brands aren't trusted, and nor are your executives. People trust each other, and now they have the tools to communicate with each other using social technologies and mobile, with or without brands involved. This book shows you how to turn your enthusiastic customers into a powerful Brand Army. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 26. Weight in Grams: 504.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9781118336038
- ISBN
- 9781118336038
Hardback
Condition: New
€ 25.99€ 21.08
€ 25.99
€ 21.08
Hardback. Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 165 x 262 x 27. Weight in Grams: 478.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119308065
- ISBN
- 9781119308065
Hardback
Condition: New
€ 30.99€ 24.74
€ 30.99
€ 24.74
Paperback / so. Editor(s): Sierke, Berndt R a; Albe, Frank. Num Pages: 448 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 24. Weight in Grams: 739.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 448
- Condition
- New
- SKU
- V9783322902368
- ISBN
- 9783322902368
Paperback
Condition: New
€ 86.56
€ 86.56
Paperback / so. Series: Handel Und Internationales Marketing / Retailing and Interna. Num Pages: 289 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 406.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 289
- Condition
- New
- SKU
- V9783834911056
- ISBN
- 9783834911056
Paperback
Condition: New
€ 95.41
€ 95.41
Paperback. Editor(s): Tscheulin, Dieter K; Helmig, Bernd. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 246 x 169 x 46. Weight in Grams: 1410.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag
- Edition
- Softcover reprint of the original 1st ed. 2001
- Condition
- New
- SKU
- V9783663094401
- ISBN
- 9783663094401
Paperback
Condition: New
€ 96.55
€ 96.55
Paperback. Series: Innovatives Markenmanagement. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 350.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835005303
- ISBN
- 9783835005303
Paperback
Condition: New
€ 106.57
€ 106.57
Hardcover. .
- Publisher
- Middleton Press United Kingdom
- Number of pages
- 96
- Format
- Hardback
- Publication date
- 2011
- Condition
- New
- SKU
- V9781908174024
- ISBN
- 9781908174024
Hardback
Condition: New
€ 28.20
€ 28.20
Hardcover. .
- Publisher
- Middleton Press United Kingdom
- Number of pages
- 96
- Format
- Hardback
- Publication date
- 1992
- Edition
- First Edition
- Condition
- New
- SKU
- V9781873793046
- ISBN
- 9781873793046
Hardback
Condition: New
€ 27.31
€ 27.31
Hardcover. Series: Branch Lines S. Num Pages: 96 pages, 120 b&w photographs, maps. BIC Classification: KNGT; WGF. Category: (G) General (US: Trade). Dimension: 242 x 176 x 7. Weight in Grams: 382.
- Publisher
- Middleton Press United Kingdom
- Number of pages
- 96
- Format
- Hardback
- Publication date
- 1993
- Edition
- First Edition
- Condition
- New
- SKU
- V9781873793213
- ISBN
- 9781873793213
Hardback
Condition: New
€ 28.58
€ 28.58
Paperback. Explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. This book brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 153 x 230 x 11. Weight in Grams: 314.
- Publisher
- McGraw-Hill Education - Europe
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071833608
- ISBN
- 9780071833608
Paperback
Condition: New
€ 34.99€ 25.05
€ 34.99
€ 25.05
Hardcover. Brains on Fire offers original, practical and actionable steps for creating a word of mouth movement for corporations, products, services and organizations. It will take readers step-by-step through the necessary actions they need to start a movement of their own. Num Pages: 224 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 225 x 152 x 21. Weight in Grams: 354.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470614181
- ISBN
- 9780470614181
Hardback
Condition: New
€ 25.99€ 21.08
€ 25.99
€ 21.08
Paperback. Num Pages: 192 pages. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 198 x 126. .
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780857086426
- ISBN
- 9780857086426
Paperback
Condition: New
€ 14.99€ 13.53
€ 14.99
€ 13.53
Hardcover. Practical techniques for applying neuroscience and behavior research to attract new customers
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Num Pages: 304 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 26. Weight in Grams: 506.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118113363
- ISBN
- 9781118113363
Hardback
Condition: New
€ 27.99€ 21.18
€ 27.99
€ 21.18
Paperback. This revised edition of a business management textbook develops an account of a company based upon insights derived from the study of the human nervous system. It outlines the author's theory of viable systems practice. Series: Classic Beer Series. Num Pages: 432 pages, black & white illustrations. BIC Classification: KJMD. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 151 x 28. Weight in Grams: 660.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 432
- Format
- Paperback
- Publication date
- 1995
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780471948391
- ISBN
- 9780471948391
Paperback
Condition: New
€ 69.08
€ 69.08
Hardback. Noam Maggor shows how the moneyed elite in Gilded Age Boston leveraged their wealth to forge transcontinental networks of commodities, labor, and transportation. With the decline of cotton-based textile manufacturing, these gentleman bankers found new business opportunities in the mines, railroads, and industries of the Great West. Num Pages: 240 pages, 14 halftones, 7 graphs. BIC Classification: 1KBB; 3JH; HBJK; HBLL; HBTK; KCZ. Category: (P) Professional & Vocational. Dimension: 164 x 243 x 26. Weight in Grams: 608.
- Publisher
- Harvard University Press
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780674971462
- ISBN
- 9780674971462
Hardback
Condition: New
€ 48.99€ 40.95
€ 48.99
€ 40.95
Hardcover. Editor(s): Brackenridge, R.D.C.; Croxson, Richard S.; Mackenzie, Ross. Num Pages: 1094 pages, biography. BIC Classification: GBC; KFFN; MBQ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 254 x 178 x 65. Weight in Grams: 2232.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan
- Edition
- 5th
- Number of pages
- 1056
- Condition
- New
- SKU
- V9781403906762
- ISBN
- 9781403906762
Hardback
Condition: New
€ 461.09
€ 461.09
Hardcover. Num Pages: 210 pages. BIC Classification: JPS; KCN; RNF; RNR. Category: (P) Professional & Vocational. Dimension: 165 x 237 x 25. Weight in Grams: 512.
- Publisher
- Brookings Institution Press
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780815729082
- ISBN
- 9780815729082
Hardback
Condition: New
€ 37.67
€ 37.67
Hardcover. The complete story of the devastating BP oil spill of 2010. The author puts forward an objective account of what happened, a documentation of the true costs, not the hyperbolic costs, and an explanation of the science and business of the spill and its remediation. Num Pages: 243 pages, biography. BIC Classification: KJG; KJK; KJR; KNXC; RN. Category: (P) Professional & Vocational. Dimension: 237 x 157 x 25. Weight in Grams: 510.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Number of pages
- 248
- Condition
- New
- SKU
- V9780230293588
- ISBN
- 9780230293588
Hardback
Condition: New
€ 68.05
€ 68.05
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 349.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834914354
- ISBN
- 9783834914354
Paperback
Condition: New
€ 72.92
€ 72.92
Paperback. The story of Britain's first post-war international airport. Num Pages: 96 pages. BIC Classification: 1DBKEWT; AJC; KNGV1; WGM; WQH; WTM. Category: (G) General (US: Trade). Dimension: 235 x 165. .
- Publisher
- Amberley Publishing
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781445605524
- ISBN
- 9781445605524
Paperback
Condition: New
€ 20.99€ 16.71
€ 20.99
€ 16.71
Hardcover. Num Pages: 768 pages, illustrations. BIC Classification: JPA; KCZ. Category: (G) General (US: Trade). Dimension: 166 x 265 x 53. Weight in Grams: 1200.
- Publisher
- University Of Chicago Press
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780226333991
- ISBN
- 9780226333991
Hardback
Condition: New
€ 42.00€ 37.14
€ 42.00
€ 37.14
Paperback. The big economic story of our times is not the Great Recession. It is how China and India began to embrace neoliberal ideas of economics and attributed a sense of dignity and liberty to the bourgeoisie they had denied for so long. This book discusses seventeenth- and eighteenth-century Europe to reconsider the birth of the Industrial Revolution. Num Pages: 592 pages, 2 line drawings, 3 tables. BIC Classification: 1D; 3JD; 3JF; KCZ. Category: (G) General (US: Trade). Dimension: 155 x 229 x 35. Weight in Grams: 896.
- Publisher
- University Of Chicago Press
- Format
- Paperback
- Publication date
- 2011
- Condition
- New
- SKU
- V9780226556741
- ISBN
- 9780226556741
Paperback
Condition: New
€ 27.99€ 23.23
€ 27.99
€ 23.23
Paperback. Num Pages: 288 pages. BIC Classification: HBTB; KNDF; WBXD. Category: (G) General (US: Trade). Dimension: 125 x 213 x 23. Weight in Grams: 286.
- Publisher
- HarperCollins Publishers Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- Reprint
- Condition
- New
- SKU
- V9780062241405
- ISBN
- 9780062241405
Paperback
Condition: New
€ 18.99€ 16.66
€ 18.99
€ 16.66