Business & Finance
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Business & Finance
Paperback. PRAISE FOR THE BRAND WHO CRIED "WOLF"
"Powerful brands command. Read this insightful book and allowScott to share how to make your brand stand out and deliver youbuckets of money!" Mark Victor Hansen, bestselling author of the ChickenSoup for the Soul(r) series
"Deming's approach to branding is not about gimmicks. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 229 x 161 x 16. Weight in Grams: 350.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118036761
- ISBN
- 9781118036761
Paperback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Hardcover. The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Num Pages: 328 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 235 x 161 x 23. Weight in Grams: 594.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 328
- Format
- Hardback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470027516
- ISBN
- 9780470027516
Hardback
Condition: New
€ 42.64
€ 42.64
Hardcover.
Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity). Num Pages: 240 pages, Illustrations (black and white). BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 21. Weight in Grams: 464.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118555835
- ISBN
- 9781118555835
Hardback
Condition: New
€ 50.29
€ 50.29
Hardcover. This refreshingly simple, practical guide demonstrates howbrand management can boost business performance. It is the idealinspiration for creating growth in today's tough economic times. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 198 x 20. Weight in Grams: 652.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2010
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470686195
- ISBN
- 9780470686195
Hardback
Condition: New
€ 37.54
€ 37.54
Paperback. Num Pages: 160 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 137 x 203 x 16. Weight in Grams: 266.
- Publisher
- New Riders
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780134172811
- ISBN
- 9780134172811
Paperback
Condition: New
€ 27.99€ 23.86
€ 27.99
€ 23.86
Paperback. The international bestseller--now updatedfor an even bigger, brand-savvy market Num Pages: 288 pages, black & white illustrations. BIC Classification: KJVS. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 17. Weight in Grams: 352.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071597500
- ISBN
- 9780071597500
Paperback
Condition: New
€ 31.99€ 22.84
€ 31.99
€ 22.84
Paperback. Num Pages: 544 pages, 1 halftone. 1 line illus. 6 tables. BIC Classification: KNGS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 203 x 127. .
- Publisher
- Princeton University Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- Second with a new chapter by the author
- Condition
- New
- SKU
- V9780691170817
- ISBN
- 9780691170817
Paperback
Condition: New
€ 23.99€ 22.64
€ 23.99
€ 22.64
paperback. This sports leadership bestseller from legendary Florida State University football coach Bowden is now available in paperback, including a new section that addresses his team's challenging 2001 season. Num Pages: 280 pages. BIC Classification: KJM. Category: (G) General (US: Trade). Dimension: 217 x 144 x 19. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Longstreet Press United States
- Edition
- Reprint
- Number of pages
- 280
- Condition
- New
- SKU
- V9781563527036
- ISBN
- 9781563527036
Paperback
Condition: New
€ 17.99€ 17.30
€ 17.99
€ 17.30
Paperback. For a century and a half artists and intellectuals of Europe have scorned the bourgeoisie. Applying a tradition of "virtue ethics" to our lives in modern economies, this title affirms American capitalism without ignoring its faults and celebrates the bourgeois lives we live, without supposing that they must be lives without ethical foundations. Num Pages: 634 pages, 3 line drawings, 8 tables. BIC Classification: 1KBB; HPQ; JFSC; KCS. Category: (P) Professional & Vocational. Dimension: 228 x 167 x 34. Weight in Grams: 942.
- Publisher
- University Of Chicago Press
- Format
- Paperback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780226556642
- ISBN
- 9780226556642
Paperback
Condition: New
€ 28.24
€ 28.24
Hardback. Game theory is central to understanding human behavior and relevant to all of the behavioral sciences - from biology and economics, to anthropology and political science. This title demonstrates that game theory alone cannot fully explain human behavior and should instead complement other key concepts championed by the behavioral disciplines. Num Pages: 304 pages, 36 line illus. BIC Classification: GT; HP; JMH; KC; PBUD. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 262 x 189 x 25. Weight in Grams: 826.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Princeton University Press
- Number of pages
- 304
- Condition
- New
- SKU
- V9780691140520
- ISBN
- 9780691140520
Hardback
Condition: New
€ 89.22€ 68.86
€ 89.22
€ 68.86
Hardcover. Offers a version of the comprehensive guide to help any organization go "boundaryless" - and become a company with the ability to quickly, proactively, and creatively adjust to changes in the environment. Num Pages: 384 pages, notes, index. BIC Classification: KJU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 159 x 29. Weight in Grams: 682.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780787959432
- ISBN
- 9780787959432
Hardback
Condition: New
€ 41.99€ 32.77
€ 41.99
€ 32.77
Paperback. The Boundaries of Technique offers an account of economics as a purposive - that is, human - enterprise. It draws on a thorough account of human action in the work of Saint Thomas Aquinas and Aristotle. Both authors give an account of reason in human action, and the place of technique in moral life. Series: Studies in Ethics and Economics. Num Pages: 152 pages, Illustrations. BIC Classification: KCA. Category: (G) General (US: Trade). Dimension: 227 x 161 x 11. Weight in Grams: 227.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Lexington Books United States
- Number of pages
- 152
- Condition
- New
- SKU
- V9780739107072
- ISBN
- 9780739107072
Paperback
Condition: New
€ 64.79
€ 64.79
Hardcover. For the past 43 years, The Boston Consulting Group (BCG) has been shaping the way business is done all over the world. This book, a compilation of 75 of BCG's most influential articles and pieces on strategy, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Editor(s): Stern, Carl W.; Deimler, Michael S. Num Pages: 432 pages, Illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 237 x 163 x 36. Weight in Grams: 658.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 2Rev Ed
- Number of pages
- 432
- Condition
- New
- SKU
- V9780471757221
- ISBN
- 9780471757221
Hardback
Condition: New
€ 41.99€ 29.90
€ 41.99
€ 29.90
Paperback. Good clear copy with some minor shelf wearth
- Publisher
- J.M. Dent & Sons
- Format
- Paperback
- Publication date
- 1963
- Condition
- Used, Very Good
- SKU
- KYB0000409
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
231 pages. Cateogry: (G) General (US: Trade). BIC Classification: KJE; KJS; UT. Dimension: 225 x 152 x 13. Weight: 344.
- Number of pages
- 231
- Condition
- New
- SKU
- V9781610350525
- ISBN
- 9781610350525
Paperback
Condition: New
€ 34.99€ 23.86
€ 34.99
€ 23.86
Paperback. The story of an extraordinary bookshop.. and everything its owner did to keep it afloat. Num Pages: 272 pages. BIC Classification: 1DBK; BM; KNTP; WTL. Category: (G) General (US: Trade). Dimension: 198 x 131 x 17. Weight in Grams: 204.
- Publisher
- Little, Brown Book Group
- Format
- Paperback
- Publication date
- 2014
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781472108050
- ISBN
- 9781472108050
Paperback
Condition: New
€ 15.99€ 12.61
€ 15.99
€ 12.61
Paperback. By the end of this book you will have your own customised accounting system in place. Other books only tell you what to do, but Teach Yourself Coach books accompany you every step of the way with their engaging and interactive Workbook Method. Num Pages: 320 pages, illustrations. BIC Classification: KFC; VSC. Category: (G) General (US: Trade). Dimension: 243 x 187 x 14. Weight in Grams: 688.
- Publisher
- John Murray Press
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781471801587
- ISBN
- 9781471801587
Paperback
Condition: New
€ 19.99€ 15.10
€ 19.99
€ 15.10
Hardcover. The world's greatest business consultant takes the business book down to a whole new level Not to take anything away from E.F. Hutton, but when Stephen Michael Peter Thomas(r) talks, people really listen. (Or at least they turn their heads in his general direction). And what they hear astounds them. The ideas are so simple. Num Pages: 176 pages, Illustrations, ports. BIC Classification: KJH; WH. Category: (G) General (US: Trade). Dimension: 222 x 170 x 19. Weight in Grams: 500.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 176
- Condition
- New
- SKU
- V9780471173984
- ISBN
- 9780471173984
Hardback
Condition: New
€ 26.99€ 22.27
€ 26.99
€ 22.27
Hardcover. .
- Publisher
- Tolpuddle Martyrs Memorial Trust United Kingdom
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2000
- Edition
- 2nd
- Condition
- New
- SKU
- V9781850065012
- ISBN
- 9781850065012
Hardback
Condition: New
€ 36.99€ 31.72
€ 36.99
€ 31.72
The Book of Revenue: Kitab Al-Amwal (Great Books of Islamic Civilizati...
Abu Ubayd Al-Qusim Ibn Sallam
Paperback. .
- Publisher
- Garnet Publishing Ltd
- Format
- Paperback
- Publication date
- 2005
- Edition
- New edition
- Condition
- New
- SKU
- V9781859641590
- ISBN
- 9781859641590
Paperback
Condition: New
€ 31.11
€ 31.11
Hardcover. Successful managers such as Larry Bossidy of AlliedSignal and Jack Welch of General Electric offer advice and inspiration on the topic of management in this book. Each selection is introduced by the editor, providing interesting and relevant background information on each manager. Editor(s): Krass, Peter. Num Pages: 492 pages, black & white illustrations. BIC Classification: KJMV. Category: (P) Professional & Vocational. Dimension: 164 x 232 x 39. Weight in Grams: 958.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 492
- Format
- Hardback
- Publication date
- 2000
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471354871
- ISBN
- 9780471354871
Hardback
Condition: New
€ 50.56€ 43.78
€ 50.56
€ 43.78
Paperback. The definitive resource for any business person who wants to improve their leadership skills. Num Pages: 368 pages, illustrations. BIC Classification: KJMB. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 153 x 234 x 26. Weight in Grams: 480.
- Publisher
- Little, Brown Book Group
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9780349403403
- ISBN
- 9780349403403
Paperback
Condition: New
€ 23.99€ 17.77
€ 23.99
€ 17.77
Hardcover. An anthology of 50 essays and speeches on the topic of leadership, this book offers insights from some of the most successful leaders throughout history. Andrew Carnegie, Al Dunlap, Bill Gates, and Jack Welch are among the many leaders whose thoughts, ideas, and strategies grace the pages of this book. Editor(s): Krass, Peter. Num Pages: 512 pages, black & white illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 241 x 162 x 39. Weight in Grams: 972.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 512
- Condition
- New
- SKU
- V9780471294559
- ISBN
- 9780471294559
Hardback
Condition: New
€ 59.48€ 50.85
€ 59.48
€ 50.85
Hardcover. This book is an anthology of fifty essays and speeches by legendary entrepreneurs. Barry Diller, Richard Branson, and Michael Dell are among the successful entrepreneurs who share their best advice and strategies between the pages of this book. Editor(s): Krass, Peter. Num Pages: 514 pages, black & white illustrations. BIC Classification: DN; KJH; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 230 x 162 x 40. Weight in Grams: 896.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 514
- Condition
- New
- SKU
- V9780471345091
- ISBN
- 9780471345091
Hardback
Condition: New
€ 50.99€ 39.57
€ 50.99
€ 39.57