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Business & Finance

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Business & Finance

hardcover. Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more. Editor(s): Baye, Michael R.; Nelson, J.P. Series: Advances in Applied Micro-economics. Num Pages: 308 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 609.
Format
Hardback
Publication date
2001
Publisher
Emerald Group Publishing Limited United States
Number of pages
308
Condition
New
SKU
V9780762308231
ISBN
9780762308231
Hardback
Condition: New

€ 141.08

Hardback.
Format
Hardback
Publisher
Oxford University Press London
Condition
Used, Good
SKU
KEX0187640
Hardback
Condition: Used, Good

€ 20.99
€ 4.99

paperback. Num Pages: 144 pages. BIC Classification: KC. Dimension: 21 x 152. Weight in Grams: 57.
Format
Paperback
Publication date
2013
Publisher
Intellect Ltd
Number of pages
144
Condition
New
SKU
V9781841508702
ISBN
9781841508702
Paperback
Condition: New

€ 29.99
€ 20.03

Multiple-component retail product. .
Publisher
Cengage Learning, Inc United States
Number of pages
512
Format
Paperback
Publication date
2014
Edition
7th Edition
Condition
New
SKU
V9781285187815
ISBN
9781285187815
Paperback
Condition: New

€ 192.20

Paperback. Explores the relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, this work evaluates the social and cultural implications on increased interactivity and consumer creativity for the future of advertising. It also includes examples taken from across the globe. Num Pages: 144 pages, 3 black & white tables. BIC Classification: JFD; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 155 x 11. Weight in Grams: 236.
Format
Paperback
Publication date
2007
Publisher
Taylor & Francis Ltd
Edition
1st Edition
Number of pages
144
Condition
New
SKU
V9780415430357
ISBN
9780415430357
Paperback
Condition: New

€ 48.99
€ 41.04

Paperback. 'The 11 comprehensive and well-documented chapters provide critical insights toward understanding these complex domains and their contemporary roles.. This is a valuable resource for academics and professionals in advertising, media and communication, as well as for research on the cultural significance of advertising and popular culture' - Choice Series: Feminist Perspective on Communication. Num Pages: 296 pages, 1, black & white illustrations. BIC Classification: JFC; JFD; KNTY. Category: (U) Tertiary Education (US: College). Dimension: 216 x 140 x 17. Weight in Grams: 384.
Format
Paperback
Publication date
1996
Publisher
SAGE Publications Inc United States
Edition
1st Edition
Number of pages
296
Condition
New
SKU
V9780803954830
ISBN
9780803954830
Paperback
Condition: New

€ 140.49

Hardcover. To effectively plan, implement, and evaluate Integrated Marketing Communications programs, one must understand the overall marketing process, consumer behavior, and communications theory. This book helps students understand the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). .
Publisher
McGraw-Hill Education
Format
Hardback
Publication date
2017
Edition
11th Edition
Condition
New
SKU
V9781259548147
ISBN
9781259548147
Hardback
Condition: New

€ 297.72

Paperback. The advertising industry's rise to power, in war and peace Num Pages: 288 pages, 25 b&w photographs. BIC Classification: 1KBB; 3JJG; 3JJH; HBJK; HBLW; KNTY. Category: (P) Professional & Vocational. Dimension: 226 x 152 x 25. Weight in Grams: 454.
Format
Paperback
Publication date
2012
Publisher
University of Illinois Press
Edition
1st Edition
Condition
New
SKU
V9780252078651
ISBN
9780252078651
Paperback
Condition: New

€ 33.99
€ 30.77

Paperback. Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats. Num Pages: 336 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 233 x 188 x 19. Weight in Grams: 494.
Format
Paperback
Publication date
2007
Publisher
John Wiley & Sons Inc United Kingdom
Edition
2nd Edition
Number of pages
336
Condition
New
SKU
V9780470045831
ISBN
9780470045831
Paperback
Condition: New

€ 19.99
€ 17.35

Hardback. The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice. Num Pages: 432 pages. BIC Classification: KJMV7; KJSA; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 162 x 237 x 28. Weight in Grams: 764.
Publisher
Emerald Publishing Limited
Format
Hardback
Publication date
2016
Condition
New
SKU
V9781785603136
ISBN
9781785603136
Hardback
Condition: New

€ 123.99

Hardback. Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan. Num Pages: 155 pages, biography. BIC Classification: 1FPJ; KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 11. Weight in Grams: 358.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2016
Edition
1st ed. 2016
Condition
New
SKU
V9780230293397
ISBN
9780230293397
Hardback
Condition: New

€ 64.07

Paperback. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2015
Edition
4th Edition
Condition
New
SKU
V9780765640901
ISBN
9780765640901
Paperback
Condition: New

€ 88.65

Paperback. An in-depth study of outdoor advertising since the early 19th-century. Num Pages: 240 pages. Dimension: 289 x 251 x 22. Weight in Grams: 1496.
Publisher
Phaidon Press Ltd United Kingdom
Number of pages
240
Format
Paperback
Publication date
2004
Edition
01st Edition
Condition
New
SKU
V9780714843865
ISBN
9780714843865
Paperback
Condition: New

€ 33.99
€ 22.80

Paperback. Documents three distinct periods in the history of national debate over the regulation of alcohol and tobacco marketing, tracing the fate of proposed federal policies and introducing their advocates and opponents. This book argues that the politics of alcohol and tobacco advertising reflect profound cultural ambivalence about consumerism. Num Pages: 290 pages, illustrations. BIC Classification: 1KBB; 3JJP; HBTB; KNDF1; KNTY. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 154 x 18. Weight in Grams: 478.
Format
Paperback
Publication date
2009
Publisher
Northern Illinois University Press United States
Number of pages
290
Condition
New
SKU
V9780875806259
ISBN
9780875806259
Paperback
Condition: New

€ 30.99
€ 27.31

Paperback. Looks at the decades when advertising discovered ways to play on our anxieties and to promise solace for the masses. This book describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." Num Pages: 472 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 254 x 178 x 25. Weight in Grams: 513.
Format
Paperback
Publication date
1986
Publisher
University of California Press
Condition
New
SKU
V9780520058859
ISBN
9780520058859
Paperback
Condition: New

€ 53.51

Paperback. About children and advertising in China, the country with the largest children population in the world. This book also draws conclusions about Chinese children as a market and it's implications for advertisers and marketers, parents, policy makers and social groups. Num Pages: 220 pages, illustrations. BIC Classification: 1FPC; JFD; JFSP1; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 11. Weight in Grams: 327.
Format
Paperback
Publication date
2005
Publisher
The Chinese University Press
Condition
New
SKU
V9789629961794
ISBN
9789629961794
Paperback
Condition: New

€ 33.16

Paperback. A guide to advertising in the 21st century. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Num Pages: 200 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 10. Weight in Grams: 288.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780749471484
ISBN
9780749471484
Paperback
Condition: New

€ 36.99
€ 33.15

Hardcover. A must-have guide for all advertising professionals to creating great advertising in the digital age. Num Pages: 200 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 243 x 166 x 18. Weight in Grams: 462.
Format
Hardback
Publication date
2014
Publisher
Kogan Page
Edition
1st Re-issue
Condition
New
SKU
V9780749476380
ISBN
9780749476380
Hardback
Condition: New

€ 97.45
€ 93.89

Hardback. A study of Irish advertising's cultural, literary and ideological resonance in the late nineteenth and early twentieth centuries. Num Pages: 310 pages, biography. BIC Classification: 1DBR; 3JH; 3JJC; DSBF; DSBH; KJSA. Category: (P) Professional & Vocational. Dimension: 150 x 217 x 23. Weight in Grams: 518.
Publisher
Palgrave Macmillan
Number of pages
328
Format
Hardback
Publication date
2012
Condition
New
SKU
V9780230298736
ISBN
9780230298736
Hardback
Condition: New

€ 65.68

Paperback. .
Publisher
Cengage Learning, Inc
Format
Paperback
Publication date
2017
Edition
10th Edition
Condition
New
SKU
V9781337282659
ISBN
9781337282659
Paperback
Condition: New

€ 100.91

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