Business & Finance
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Business & Finance
paperback. Series: Routledge Library Editions: Advertising. Num Pages: 336 pages, black & white illustrations. BIC Classification: JHB; KJSA; KJU; KNTY. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 234 x 156 x 18. Weight in Grams: 616.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Taylor & Francis Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9781138966185
- ISBN
- 9781138966185
Paperback
Condition: New
€ 61.12
€ 61.12
Paperback. Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works. Series: Very Short Introductions. Num Pages: 160 pages, 15 black and white halftones. BIC Classification: JFDV; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 113 x 9. Weight in Grams: 128.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780199568925
- ISBN
- 9780199568925
Paperback
Condition: New
€ 11.99€ 10.82
€ 11.99
€ 10.82
Paperback. The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. Num Pages: 320 pages, 500 color illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 219 x 282 x 21. Weight in Grams: 1294.
- Publisher
- WW Norton & Co United States
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2013
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780393733860
- ISBN
- 9780393733860
Paperback
Condition: New
€ 61.78€ 56.56
€ 61.78
€ 56.56
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415535236
- ISBN
- 9780415535236
Paperback
Condition: New
€ 64.90
€ 64.90
Hardcover. Editor(s): Barreau, Lucas. Num Pages: 143 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 155 x 17. Weight in Grams: 388.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Nova Science Pub Inc
- Condition
- New
- SKU
- V9781629486123
- ISBN
- 9781629486123
Hardback
Condition: New
€ 168.73€ 115.01
€ 168.73
€ 115.01
Paperback. Series: What Everyone Needs to Know. Num Pages: 240 pages. BIC Classification: JFDV; KJSA; KNTY; LNJX. Category: (G) General (US: Trade). Dimension: 210 x 140. .
- Publisher
- Oxford University Press Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780190625894
- ISBN
- 9780190625894
Paperback
Condition: New
€ 17.99€ 17.50
€ 17.99
€ 17.50
Hardcover. * Financial planning for the ultra affluent has become an increasingly popular topic on Wall Street as more and more money advisors turn their attention to this top sector of millionaires. Series: Wiley Finance Series. Num Pages: 392 pages, Illustrations. BIC Classification: KFF; KNST. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 33. Weight in Grams: 634.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 392
- Condition
- New
- SKU
- V9780470282311
- ISBN
- 9780470282311
Hardback
Condition: New
€ 86.75€ 72.52
€ 86.75
€ 72.52
Hardcover. Thrive in a changing industry by putting your people first Advisory Leadership is a practical and highly executable guide for financial advisors and finance professionals looking to thrive in today's changing financial services industry. Num Pages: 176 pages. BIC Classification: KJMV1; KNST. Category: (P) Professional & Vocational. Dimension: 164 x 240 x 21. Weight in Grams: 792.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119136088
- ISBN
- 9781119136088
Hardback
Condition: New
€ 31.99€ 24.86
€ 31.99
€ 24.86
Hardcover. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 165 x 236 x 25. Weight in Grams: 440.
- Publisher
- Pearson FT Press
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780134496054
- ISBN
- 9780134496054
Hardback
Condition: New
€ 48.28
€ 48.28
Paperback. Through a series of detailed international case studies, this book traces the history of aviation over the past century, showing how the early promises of flight, symbolized and performed in the spectacular airshows at Hendon and Rheims, evolved into the devastating bombing campaigns of World War II and the rise of international terrorism. Series: RGS-IBG Book Series. Num Pages: 296 pages, black & white illustrations, black & white halftones. BIC Classification: KNGV; RGC; TRP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 153 x 17. Weight in Grams: 432.
- Publisher
- John Wiley and Sons Ltd
- Number of pages
- 296
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781405182614
- ISBN
- 9781405182614
Paperback
Condition: New
€ 34.53
€ 34.53
Hardback. Through a series of detailed international case studies, this book traces the history of aviation over the past century, showing how the early promises of flight, symbolized and performed in the spectacular airshows at Hendon and Rheims, evolved into the devastating bombing campaigns of World War II and the rise of international terrorism. Series: RGS-IBG Book Series. Num Pages: 296 pages, Illustrations. BIC Classification: JHB; KNGV; RGC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 236 x 161 x 20. Weight in Grams: 574.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 296
- Condition
- New
- SKU
- V9781405182621
- ISBN
- 9781405182621
Hardback
Condition: New
€ 78.49
€ 78.49
Paperback. This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools in the aeronautics sector. It deals with the whole value chain, both civil and defense, from parts, engine through airframers to airlines and airports. Series: Management for Professionals. Num Pages: 605 pages, 375 black & white illustrations, biography. BIC Classification: KJMV7; KJS; KNGV; TRP. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 31. Weight in Grams: 920.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 605
- Condition
- New
- SKU
- V9783319377582
- ISBN
- 9783319377582
Paperback
Condition: New
€ 98.17
€ 98.17
Hardback. A marketing manual devoted to: the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, the space sector: suppliers, integrators, and service providers. It presents the marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. Num Pages: 536 pages, biography. BIC Classification: KJMV7; KNGV. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 243 x 166 x 38. Weight in Grams: 992.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 536
- Condition
- New
- SKU
- V9781402071515
- ISBN
- 9781402071515
Hardback
Condition: New
€ 251.32
€ 251.32
Hardback. Aerospace Marketing Management Series: Management for Professionals. Num Pages: 590 pages, 375 black & white illustrations, biography. BIC Classification: KJMP; KJMV5; KJS; THRB; TRP. Category: (P) Professional & Vocational. Dimension: 164 x 242 x 39. Weight in Grams: 1026.
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 350
- Format
- Hardback
- Publication date
- 2013
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9783319013534
- ISBN
- 9783319013534
Hardback
Condition: New
€ 101.03
€ 101.03
Hardback. Examines aesthetics from the point of view of economic theory, and addresses the contradictions which have arisen from economists' work in this field. Starting with an historical review of the treatment of aesthetics in economic thought, this text covers the main topics of aesthetics. Num Pages: 222 pages, biography. BIC Classification: KC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 14. Weight in Grams: 509.
- Format
- Hardback
- Publication date
- 1993
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 222
- Condition
- New
- SKU
- V9780792322962
- ISBN
- 9780792322962
Hardback
Condition: New
€ 127.69
€ 127.69
Hardback. Affective phenomena permeate group life. This title examines how groups influence individual members emotional experiences; in turn, how a groups success depends on the emotions and emotional capabilities of its members; and, how moods and emotions mediate the effects of demographic diversity in groups. Editor(s): Mannix, Elizabeth A.; Neale, Margaret Ann; Anderson, Cameron; Wageman, R. Series Editor(s): Mannix, Elizabeth A.; Neale, Margaret Ann. Series: Research on Managing Groups & Teams. Num Pages: 364 pages, black & white illustrations. BIC Classification: JMJ; KJU. Category: (P) Professional & Vocational. Dimension: 236 x 165 x 28. Weight in Grams: 656.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 364
- Condition
- New
- SKU
- V9780762314133
- ISBN
- 9780762314133
Hardback
Condition: New
€ 212.56
€ 212.56
Hardcover. Google, Amazon. com, and eBay are among the best-known e-commerce Web sites. Millions of people around the world visit and use them every day. But the fact that individuals can generate income by placing affiliate ads for these and other sites is not well known. Num Pages: 272 pages. BIC Classification: KJE. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 25. Weight in Grams: 456.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470100349
- ISBN
- 9780470100349
Hardback
Condition: New
€ 26.99€ 22.36
€ 26.99
€ 22.36
Paperback. Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. Num Pages: 460 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 235 x 25. Weight in Grams: 710.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 460
- Condition
- New
- SKU
- V9780470651735
- ISBN
- 9780470651735
Paperback
Condition: New
€ 32.99€ 25.85
€ 32.99
€ 25.85
Hardcover. Editor(s): Colamery, S. N. Num Pages: 331 pages, tabs. BIC Classification: JFS; JHMP; KCFM; LNH. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 261 x 186 x 31. Weight in Grams: 842.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 331
- Condition
- New
- SKU
- V9781560725527
- ISBN
- 9781560725527
Hardback
Condition: New
€ 116.45€ 88.07
€ 116.45
€ 88.07
Paperback. Can a country be a democracy if its government only responds to the preferences of the rich? This book explores how political inequality in the United States has evolved over the last several decades and how this growing disparity has been shaped by interest groups, parties, and elections. Num Pages: 352 pages, 9 halftones. 34 line illus. 55 tables. BIC Classification: 1KBB; JPH; KCP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 236 x 153 x 22. Weight in Grams: 512.
- Publisher
- Princeton University Press
- Format
- Paperback
- Publication date
- 2014
- Edition
- Reprint
- Condition
- New
- SKU
- V9780691162423
- ISBN
- 9780691162423
Paperback
Condition: New
€ 36.73
€ 36.73