Business & Finance
Results 13225 - 13248 of 26539
Business & Finance
Paperback. Num Pages: 576 pages, colour illustrations. BIC Classification: KJC; KJS. Category: (G) General (US: Trade). Dimension: 251 x 203 x 21. Weight in Grams: 996.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- McGraw-Hill Education - Europe United States
- Edition
- 8th Edition
- Number of pages
- 576
- Condition
- New
- SKU
- V9780078028793
- ISBN
- 9780078028793
Paperback
Condition: New
€ 301.14
€ 301.14
Hardback. Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority. The Holy Roman Emperor Maximilian I (1459-1519) was, this title argues, the first ruler to exploit the propaganda power of printed images and text. It explores how Maximilian used illustrations and other visual arts. Num Pages: 320 pages, 100 halftones. BIC Classification: 1D; 3JB; HBJD; HBLH; HBTB; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 265 x 215 x 23. Weight in Grams: 1106.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Princeton University Press United States
- Number of pages
- 320
- Condition
- New
- SKU
- V9780691130194
- ISBN
- 9780691130194
Hardback
Condition: New
€ 88.64€ 66.90
€ 88.64
€ 66.90
Hardback. His ambitious study offers a fresh perspective on both French social history in these years and the relationship between corporate culture and popular culture in the twentieth century. Num Pages: 368 pages, 34, 31 black & white halftones, 3 black & white line drawings. BIC Classification: 3JJ; HBJD; HBLW; JFC; KJSA; KNDR. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 158 x 29. Weight in Grams: 700.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Johns Hopkins University Press United States
- Edition
- 0th Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780801866517
- ISBN
- 9780801866517
Hardback
Condition: New
€ 56.73€ 51.43
€ 56.73
€ 51.43
Paperback. Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Num Pages: 416 pages, black & white tables. BIC Classification: 1KBB; KJMV7. Category: (P) Professional & Vocational. Dimension: 229 x 156 x 22. Weight in Grams: 596.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 12th Edition
- Number of pages
- 416
- Condition
- New
- SKU
- V9781118078464
- ISBN
- 9781118078464
Paperback
Condition: New
€ 105.83
€ 105.83
Hardback. In this study of early film exhibition, Joe Kember demonstrates that prior to the emergence of a specific discipline of screen acting and the arrival of picture personalities, the early cinema inherited its human dimensions from diverse earlier traditions of performance, from the magic lantern lecture to the fairground and variety theatre. Series: Exeter Studies in Film History. Num Pages: 304 pages, Illustrations. BIC Classification: APFA; HBJD1; JFCA; KNTC. Category: (G) General (US: Trade). Dimension: 238 x 167 x 24. Weight in Grams: 648.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- University of Exeter Press United Kingdom
- Number of pages
- 304
- Condition
- New
- SKU
- V9780859898010
- ISBN
- 9780859898010
Hardback
Condition: New
€ 134.49
€ 134.49
Hardcover. .
- Publisher
- Harvard Business Review Press
- Format
- Hardback
- Publication date
- 2001
- Condition
- New
- SKU
- V9781578516001
- ISBN
- 9781578516001
Hardback
Condition: New
€ 40.99€ 35.96
€ 40.99
€ 35.96
Hardback. This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. Series: Aspects of Tourism. Num Pages: 168 pages, illustrations. BIC Classification: KJS; KNSG. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 15. Weight in Grams: 422.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Channel View Publications Ltd United Kingdom
- Number of pages
- 168
- Condition
- New
- SKU
- V9781845415587
- ISBN
- 9781845415587
Hardback
Condition: New
€ 157.11
€ 157.11
Hardcover. The most helpful blAnd of theory and nuts--and--bolts practice I've seen. ?William E. Num Pages: 304 pages, illustrations. BIC Classification: KJM; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 238 x 159 x 27. Weight in Grams: 538.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 304
- Condition
- New
- SKU
- V9780787903268
- ISBN
- 9780787903268
Hardback
Condition: New
€ 52.99€ 52.60
€ 52.99
€ 52.60
Paperback. Provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. This title includes 17 Ground Rules - tested and proven - in sports and business, that show how to differentiate yourself from your competitors. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 230 x 153 x 20. Weight in Grams: 420.
- Publisher
- Bard Press United States
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2011
- Edition
- Revised
- Condition
- New
- SKU
- V9781885167736
- ISBN
- 9781885167736
Paperback
Condition: New
€ 18.99€ 18.22
€ 18.99
€ 18.22
Hardback. Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. Num Pages: 200 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 160 x 23. Weight in Grams: 438.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119278337
- ISBN
- 9781119278337
Hardback
Condition: New
€ 33.99€ 26.64
€ 33.99
€ 26.64
Hardcover. Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love. Series Editor(s): Woodside, Arch G. Series: Advances in Culture, Tourism and Hospitality Research. Num Pages: 352 pages. BIC Classification: KJS; KNSG. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 161 x 236 x 32. Weight in Grams: 642.
- Publisher
- Emerald Group Publishing Limited
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781784419400
- ISBN
- 9781784419400
Hardback
Condition: New
€ 136.46
€ 136.46
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473609594
- ISBN
- 9781473609594
Paperback
Condition: New
€ 12.99€ 11.64
€ 12.99
€ 11.64
Paperback. An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. Num Pages: 168 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 171 x 244 x 15. Weight in Grams: 314.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 168
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119943136
- ISBN
- 9781119943136
Paperback
Condition: New
€ 26.99€ 21.98
€ 26.99
€ 21.98
Paperback. Provides a guide for managers who want to use marketing research to make their organisations more effective, but feel they cannot afford it. Num Pages: 304 pages, , black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 239 x 156 x 27. Weight in Grams: 529.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780787964191
- ISBN
- 9780787964191
Paperback
Condition: New
€ 33.99€ 26.55
€ 33.99
€ 26.55
paperback. Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts. Num Pages: 552 pages, Illustrations (chiefly col.). BIC Classification: KJSM. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 246 x 190 x 22. Weight in Grams: 1034.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 552
- Format
- Paperback
- Publication date
- 2013
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780199655090
- ISBN
- 9780199655090
Paperback
Condition: New
€ 81.83
€ 81.83
Hardcover. Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer. Num Pages: 368 pages, Illustrations. BIC Classification: JFF; JKS; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 160 x 30. Weight in Grams: 634.
- Publisher
- Jossey-Bass
- Number of pages
- 368
- Format
- Hardback
- Publication date
- 1995
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780787901370
- ISBN
- 9780787901370
Hardback
Condition: New
€ 61.96
€ 61.96
Paperback. Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain. Num Pages: 440 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 190 x 22. Weight in Grams: 852.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 440
- Format
- Paperback
- Publication date
- 2007
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780273706748
- ISBN
- 9780273706748
Paperback
Condition: New
€ 83.56
€ 83.56
Paperback. Marketing Solutions for the Home-Based Business is prime for a revision with the explosion of social media marketing. Business News Daily notes that two of the top 50 home-based jobs to watch are for Social Media Consultants and Internet Marketing Consultant. Series: Home-Based Business Series. Num Pages: 224 pages, illustrations. BIC Classification: KJH; KJV; KJVS. Category: (G) General (US: Trade). Dimension: 231 x 188 x 15. Weight in Grams: 28.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Rowman & Littlefield United States
- Edition
- 2 Rev ed
- Number of pages
- 224
- Condition
- New
- SKU
- V9780762786619
- ISBN
- 9780762786619
Paperback
Condition: New
€ 19.99€ 17.23
€ 19.99
€ 17.23
Hardcover. Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: "Ita s no use. You cannot outrun a bear anyway". The first one answers: "I dona t have to outrun the bear. I just have to outrun you. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 21. Weight in Grams: 528.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471492115
- ISBN
- 9780471492115
Hardback
Condition: New
€ 74.96
€ 74.96
Paperback. Num Pages: 636 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 34. Weight in Grams: 1202. Very good copy with light shelf wear. Light nicks, remains very good
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Financial Times/ Prentice Hall
- Condition
- Used, Very Good
- SKU
- KCW0016777
- ISBN
- 9780273706977
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making. Num Pages: 384 pages. BIC Classification: KJMV7. Category: (U) Tertiary Education (US: College). Dimension: 251 x 203 x 15. Weight in Grams: 664.
- Publisher
- McGraw-Hill Education
- Format
- Paperback
- Publication date
- 2013
- Edition
- 8th Edition
- Condition
- New
- SKU
- V9780078028946
- ISBN
- 9780078028946
Paperback
Condition: New
€ 220.73
€ 220.73
Paperback. Written by two down-to-earth, experienced entrepreneurs, this work is an in-the-trenches guide to building a marketing plan that embodies personal values instead of exploiting them. Series: Social Venture Network Series. Num Pages: 180 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 146 x 216 x 15. Weight in Grams: 268.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Berrett-Koehler United States
- Number of pages
- 180
- Condition
- New
- SKU
- V9781576753835
- ISBN
- 9781576753835
Paperback
Condition: New
€ 17.99€ 15.80
€ 17.99
€ 15.80
Hardcover. The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required. Num Pages: 432 pages, Illustrations. BIC Classification: KJS; KNS. Category: (P) Professional & Vocational. Dimension: 230 x 157 x 30. Weight in Grams: 740.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 432
- Condition
- New
- SKU
- V9780470011737
- ISBN
- 9780470011737
Hardback
Condition: New
€ 49.99€ 48.43
€ 49.99
€ 48.43
Hardback. Marketing the Unknown Developing Market Strategies for Technical Innovations Paul Millier, Professor of Industrial Marketing at E.M. Lyon, Visiting Professor at Cranfield School of Management ". the most detailed, accurate and pragmatic approach to emergent markets that I know. Num Pages: 248 pages, figures, references, bibliography, index. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 241 x 163 x 19. Weight in Grams: 518.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- John Wiley & Sons Inc New York
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780471986218
- ISBN
- 9780471986218
Hardback
Condition: New
€ 62.56
€ 62.56