Business & Finance
Results 13489 - 13512 of 30398
Business & Finance
Hardcover. Like Kellogg on Branding and Kellogg on Marketing , Kellogg on Advertising and Media represents the leading-edge thinking from faculty members at the Kellogg School of Management. The biggest challenges facing marketers right now are the loss of mass audiences, the decline of broadcast TV advertising, and the role of online advertising. Editor(s): Calder, Bobby J. Num Pages: 304 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 26. Weight in Grams: 498.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780470119860
- ISBN
- 9780470119860
Hardback
Condition: New
€ 31.99€ 24.96
€ 31.99
€ 24.96
Hardcover. Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won. Editor(s): Tybout, A.M.; Calkins, Tim. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 31. Weight in Grams: 570.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471690160
- ISBN
- 9780471690160
Hardback
Condition: New
€ 31.99€ 24.80
€ 31.99
€ 24.80
Hardcover. Kellogg on Integrated Marketing merges the two streams in current marketing practice, mass branding and one-to-one relationship marketing, into a single concept. The book offers an overview of the current status of each approach, presents a vision for combining them, and gives advice for managers on dealing with specific marketing challenges. Editor(s): Iacobucci, Dawn; Calder, Bobby J. Num Pages: 314 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 239 x 163 x 28. Weight in Grams: 704.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 314
- Condition
- New
- SKU
- V9780471204763
- ISBN
- 9780471204763
Hardback
Condition: New
€ 52.99€ 41.08
€ 52.99
€ 41.08
Hardcover. Creating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately, the basics of business strategy can be boiled down to three simple principles: Firms must create value for their customers; they must fend off competition; and they must ensure that their strategic position endures. Num Pages: 240 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 164 x 236 x 24. Weight in Grams: 430.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471478553
- ISBN
- 9780471478553
Hardback
Condition: New
€ 27.99€ 23.10
€ 27.99
€ 23.10
Paperback. Provides the definitive treatment of fortune's formula or the Kelly capital growth criterion as it is often called. This volume covers various aspects of the theory and practice of dynamic investing. It discusses good and bad properties, as are fixed-mix and volatility induced growth strategies. Editor(s): MacLean, Leonard C.; Thorp, Edward O.; Ziemba, William T. Num Pages: 884 pages, black & white line drawings, black & white tables, figures. BIC Classification: KFFM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 168 x 249 x 45. Weight in Grams: 1510.
- Publisher
- World Scientific Publishing Co Pte Ltd
- Format
- Paperback
- Publication date
- 2011
- Condition
- New
- SKU
- V9789814383134
- ISBN
- 9789814383134
Paperback
Condition: New
€ 66.96
€ 66.96
Hardback. Presents the definitive treatment of fortune's formula or the Kelly capital growth criterion as it is often called. Editor(s): MacLean, Leonard C.; Thorp, Edward O.; Ziemba, William T. Series: World Scientific Handbook in Financial Economics Series. Num Pages: 884 pages, black & white illustrations, black & white tables, figures. BIC Classification: KFFM. Category: (P) Professional & Vocational. Dimension: 249 x 170 x 51. Weight in Grams: 1633.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- World Scientific Publishing Co Pte Ltd
- Edition
- Reprint
- Number of pages
- 700
- Condition
- New
- SKU
- V9789814293495
- ISBN
- 9789814293495
Hardback
Condition: New
€ 334.00
€ 334.00
Paperback. Series: Oakwood Library of Railway History. Num Pages: 240 pages, 106 images. BIC Classification: 1DBKENM; KNGT; WGF. Category: (G) General (US: Trade). Dimension: 210 x 149 x 14. Weight in Grams: 518.
- Publisher
- The Oakwood Press
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- V9780853617211
- ISBN
- 9780853617211
Paperback
Condition: New
€ 20.99€ 20.75
€ 20.99
€ 20.75
Paperback. This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Num Pages: 496 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 193 x 24. Weight in Grams: 1086.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 496
- Format
- Paperback
- Publication date
- 2011
- Edition
- 3rd Edition, Revised and Updated
- Condition
- New
- SKU
- V9780470974155
- ISBN
- 9780470974155
Paperback
Condition: New
€ 51.99€ 50.77
€ 51.99
€ 50.77
Paperback. Key Account Management is the definitive work on account management, showing how a unique yet simple methodology, effectively implemented, can identify, win, retain and develop a company's key customers. Num Pages: 416 pages, black & white illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 241 x 169 x 23. Weight in Grams: 700.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 6th Edition
- Condition
- New
- SKU
- V9780749469405
- ISBN
- 9780749469405
Paperback
Condition: New
€ 52.99€ 47.44
€ 52.99
€ 47.44
Paperback. .
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781292017433
- ISBN
- 9781292017433
Paperback
Condition: New
€ 40.99€ 38.60
€ 40.99
€ 38.60
Paperback. Num Pages: 288 pages. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 159 x 273 x 16. Weight in Grams: 438.
- Publisher
- FT Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781292151908
- ISBN
- 9781292151908
Paperback
Condition: New
€ 35.99€ 33.21
€ 35.99
€ 33.21
Paperback. Series: Palgrave Key Concepts. Num Pages: 272 pages, illustrations. BIC Classification: KFCX. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 138 x 15. Weight in Grams: 341. "Includes bibliographical references and index. Commissioning organisation: Jonathan Sutherland and Diane Canwell. ix, 262 p. 21 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Accounting - General,Business, Finance & Law - Reference & Education - Dictionaries,Subjects - Business, Finan"
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan New York
- Edition
- 2004th Edition
- Number of pages
- 272
- Condition
- Used, Like New
- SKU
- KEX0164274
- ISBN
- 9781403915320
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. Series: Palgrave Key Concepts. Num Pages: 272 pages, illustrations. BIC Classification: KFCX. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 138 x 15. Weight in Grams: 341. "Includes bibliographical references and index. Commissioning organisation: Jonathan Sutherland and Diane Canwell. ix, 262 p. 21 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Accounting - General,Business, Finance & Law - Reference & Education - Dictionaries,Subjects - Business, Finan"
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan New York
- Edition
- 2004th Edition
- Number of pages
- 272
- Condition
- Used, Like New
- SKU
- KEX0164276
- ISBN
- 9781403915320
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. Series: Palgrave Key Concepts. Num Pages: 272 pages, illustrations. BIC Classification: KFCX. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 138 x 15. Weight in Grams: 341. "Includes bibliographical references and index. Commissioning organisation: Jonathan Sutherland and Diane Canwell. ix, 262 p. 21 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Accounting - General,Business, Finance & Law - Reference & Education - Dictionaries,Subjects - Business, Finan"
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan New York
- Edition
- 2004th Edition
- Number of pages
- 272
- Condition
- Used, Like New
- SKU
- KEX0164277
- ISBN
- 9781403915320
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. A detailed yet concise handbook clarifying all the major terms needed for a thorough understanding of key research methodology concepts in business and management. An invaluable guide for students at all levels seeking assistance with projects, research proposals, dissertations and theses; including case studies and suggestions for further reading. Series: Palgrave Key Concepts. Num Pages: 256 pages, biography. BIC Classification: KJBX. Category: (U) Tertiary Education (US: College). Dimension: 215 x 141 x 11. Weight in Grams: 212.
- Publisher
- Bloomsbury Publishing PLC
- Number of pages
- 168
- Format
- Paperback
- Publication date
- 2011
- Condition
- New
- SKU
- V9780230250338
- ISBN
- 9780230250338
Paperback
Condition: New
€ 42.99€ 35.91
€ 42.99
€ 35.91
Paperback. Series: Palgrave Key Concepts. Num Pages: 272 pages, diagrams, illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 140 x 16. Weight in Grams: 378. "Includes bibliographical references and index. Commissioning organisation: Jonathan Sutherland and Diane Canwell. ix, 294 p. ill. 22 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Reference & Education - Dictionaries,Subjects - Business, Finance & Law - Management - General,Subjects - Business, Finance & Law - Reference"
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan London
- Condition
- Used, Like New
- Edition
- 2004th Edition
- SKU
- KEX0161569
- ISBN
- 9781403915313
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. Introduces students to the language, ideas, and concepts that are used frequently in Critical Management Studies and that they will be expected to discuss in seminar debates and to draw upon in their essays Editor(s): Tadajewski, Mark; Parsons, Elizabeth; Maclaran, Pauline; Parker, Martin. Series: Sage Key Concepts Series. Num Pages: 240 pages. BIC Classification: KJM. Category: (U) Tertiary Education (US: College). Dimension: 210 x 151 x 14. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- SAGE Publications Ltd United Kingdom
- Number of pages
- 240
- Condition
- New
- SKU
- V9781849205696
- ISBN
- 9781849205696
Paperback
Condition: New
€ 49.99€ 47.75
€ 49.99
€ 47.75
Paperback. 'Key Concepts in International Business' is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Series: Palgrave Key Concepts. Num Pages: 256 pages, diagrams, illustrations. BIC Classification: KJK; KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 138 x 16. Weight in Grams: 372. "Includes bibliographical references and index. Commissioning organisation: Jonathan Sutherland and Diane Canwell. ix, 283 p. ill. 22 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Reference & Education - Dictionaries,Business, Finance & Law - Reference & Education - International,Subjects"
- Condition
- Used, Like New
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2004
- Edition
- 2004th Edition
- SKU
- KEX0163939
- ISBN
- 9781403915344
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. 'Key Concepts in International Business' is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Series: Palgrave Key Concepts. Num Pages: 256 pages, diagrams, illustrations. BIC Classification: KJK; KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 138 x 16. Weight in Grams: 372. "Includes bibliographical references and index. Commissioning organisation: Jonathan Sutherland and Diane Canwell. ix, 283 p. ill. 22 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Reference & Education - Dictionaries,Business, Finance & Law - Reference & Education - International,Subjects"
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan
- Edition
- 2004th Edition
- Number of pages
- 256
- Condition
- Used, Like New
- SKU
- KEX0163940
- ISBN
- 9781403915344
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. An indispensable guide to the central concepts of leadership for professionals and students alike. Series: Sage Key Concepts Series. Num Pages: 164 pages, black & white tables. BIC Classification: JHB; JPHL; KJMB. Category: (U) Tertiary Education (US: College). Dimension: 242 x 170 x 11. Weight in Grams: 350.
- Publisher
- SAGE Publications Ltd United Kingdom
- Number of pages
- 164
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781849205894
- ISBN
- 9781849205894
Paperback
Condition: New
€ 47.99€ 47.95
€ 47.99
€ 47.95
Paperback. Series: Palgrave Key Concepts. Num Pages: 336 pages, diagrams, illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 217 x 139 x 18. Weight in Grams: 411. "Includes bibliographical references and index. Commissioning organisation: Jonathan Sutherland and Diane Canwell. ix, 325 p. ill. 22 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Management - General,Business, Finance & Law - Reference & Education - Dictionaries,"
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan Dublin, Ireland
- Edition
- 2004th Edition
- Number of pages
- 336
- Condition
- Used, Like New
- SKU
- KEX0164207
- ISBN
- 9781403915337
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. Series: Palgrave Key Concepts. Num Pages: 336 pages, diagrams, illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 217 x 139 x 18. Weight in Grams: 411. "Includes bibliographical references and index. Commissioning organisation: Jonathan Sutherland and Diane Canwell. ix, 325 p. ill. 22 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Management - General,Business, Finance & Law - Reference & Education - Dictionaries,"
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan Dublin, Ireland
- Edition
- 2004th Edition
- Number of pages
- 336
- Condition
- Used, Like New
- SKU
- KEX0164279
- ISBN
- 9781403915337
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. Series: Palgrave Key Concepts. Num Pages: 336 pages, diagrams, illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 217 x 139 x 18. Weight in Grams: 411. "Includes bibliographical references and index. Commissioning organisation: Jonathan Sutherland and Diane Canwell. ix, 325 p. ill. 22 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Management - General,Business, Finance & Law - Reference & Education - Dictionaries,"
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan Dublin, Ireland
- Edition
- 2004th Edition
- Number of pages
- 336
- Condition
- Used, Like New
- SKU
- KEX0164281
- ISBN
- 9781403915337
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. Series: Palgrave Key Concepts. Num Pages: 336 pages, diagrams, illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 217 x 139 x 18. Weight in Grams: 411. "Includes bibliographical references and index. Commissioning organisation: Jonathan Sutherland and Diane Canwell. ix, 325 p. ill. 22 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Management - General,Business, Finance & Law - Reference & Education - Dictionaries,"
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan Dublin, Ireland
- Edition
- 2004th Edition
- Number of pages
- 336
- Condition
- Used, Like New
- SKU
- KEX0164457
- ISBN
- 9781403915337
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99