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Business & Finance
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Business & Finance
Paperback. A student focused exploration of economic, political, social, and ethical perspectives on advertising, covering issues such stereotyping, controversial products, consumer culture, and new technology. Num Pages: 336 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 233 x 188 x 15. Weight in Grams: 566.
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781452261072
- ISBN
- 9781452261072
Paperback
Condition: New
€ 140.97
€ 140.97
Paperback. aeo Presents debates from world--renowned economists in a manner accessible to the general economics reader aeo Features work by leading figures such as Anne O. Krueger, Jagdish Bhagwati, Andrew J. Oswald, and Xavier X. Sala--i--Martin aeo Preface by William D. Num Pages: 400 pages, 0. BIC Classification: KCA; KCB; KCP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 245 x 171 x 22. Weight in Grams: 674.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 400
- Condition
- New
- SKU
- V9780631215868
- ISBN
- 9780631215868
Paperback
Condition: New
€ 77.17
€ 77.17
Hardcover. 280 pages, 14 illustrations. Editor(s): Moufakkir, Omar; Burns, Peter. Tourism impacts on locations in many ways - socially, environmentally, culturally, and economically. This book examines controversial aspects associated with tourism as an activity and a business. It is suitable for tourism students, researchers and academics. Cateogry: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. BIC Classification: KNSG. Dimension: 250 x 179 x 22. Weight: 790.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- CABI
- Edition
- 0th Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9781845938130
- ISBN
- 9781845938130
Hardback
Condition: New
€ 117.79
€ 117.79
Series: Understanding the ANC Today Series. 256 pages, Illustrations. Editor(s): Turok, Ben. This title looks at the present structure of the South African economy and asks what needs to be done to meet the challenges of deep poverty, high unemployment and growing inequality that still mark the country after fifteen years of democracy. Cateogry: (G) General (US: Trade). BIC Classification: KCG. Dimension: 200 x 131 x 13. Weight: 268.
- Number of pages
- 256
- Condition
- New
- SKU
- V9781770099678
- ISBN
- 9781770099678
Hardback
Condition: New
€ 14.99€ 14.42
€ 14.99
€ 14.42
Hardcover. Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 161 x 21. Weight in Grams: 382.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780470164938
- ISBN
- 9780470164938
Hardback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Paperback. Series: Cornell Studies in Industrial & Labor Relations. Num Pages: 336 pages, 29. BIC Classification: JHBL; KCFM; KNXB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 152 x 22. Weight in Grams: 462.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Cornell University Press New York
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780801488115
- ISBN
- 9780801488115
Paperback
Condition: New
€ 34.99€ 31.94
€ 34.99
€ 31.94
Paperback. Gives you practical guidelines for managing the six most common conversation killers: yes-buts, mind-reads, negative predictions, leading questions, complaining, and verbal attacks. This title guides you through a three-step process for replacing unconstructive habits with more effective responses. Num Pages: 256 pages, Illustrations. BIC Classification: KJP. Category: (G) General (US: Trade). Dimension: 151 x 228 x 16. Weight in Grams: 332.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071769969
- ISBN
- 9780071769969
Paperback
Condition: New
€ 30.99€ 25.77
€ 30.99
€ 25.77
Paperback. Provides the communication tools you need to ensure that your team remains on track even when dealing with its troublesome issues, that it responds to tough challenges with agility and skill, and performs brilliantly in circumstances that would incapacitate less disciplined teams. Num Pages: 240 pages, illustrations. BIC Classification: KJM. Category: (G) General (US: Trade). Dimension: 152 x 230 x 17. Weight in Grams: 310.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- McGraw-Hill Education - Europe United States
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780071807128
- ISBN
- 9780071807128
Paperback
Condition: New
€ 23.99€ 17.73
€ 23.99
€ 17.73
Hardback. Num Pages: 264 pages, 18 black & white illustrations, 2 black & white tables, 18 black & white line drawings. BIC Classification: KJM; KJMB; KJP. Category: (G) General (US: Trade). Dimension: 163 x 236 x 23. Weight in Grams: 470.
- Publisher
- Taylor & Francis Inc
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781937134679
- ISBN
- 9781937134679
Hardback
Condition: New
€ 36.06
€ 36.06
Paperback. Num Pages: 264 pages, 18 black & white illustrations, 2 black & white tables, 18 black & white line drawings. BIC Classification: KJMB; KJP. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 362.
- Publisher
- Taylor & Francis Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781629561431
- ISBN
- 9781629561431
Paperback
Condition: New
€ 32.26
€ 32.26
Hardcover. Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Num Pages: 248 pages, ports. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 165 x 18. Weight in Grams: 502.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 248
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780470025918
- ISBN
- 9780470025918
Hardback
Condition: New
€ 44.99€ 34.57
€ 44.99
€ 34.57
Paperback. Turn website visitors into customers with Conversion Optimization. This book offers practical advice on how to give your visitors the material they need to make a quick buying decision -- without driving them away through navigation or information overload. Num Pages: 272 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 178 x 14. Weight in Grams: 446.
- Publisher
- O´Reilly Media United States
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781449377564
- ISBN
- 9781449377564
Paperback
Condition: New
€ 37.99€ 36.30
€ 37.99
€ 36.30
Paperback. A holistic approach to conversion rate optimization that encompasses an entire business online and offline to drive more sales and referrals, and increase bottom-line profits
In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. Num Pages: 240 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 16. Weight in Grams: 306.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9781118759677
- ISBN
- 9781118759677
Paperback
Condition: New
€ 16.99€ 13.40
€ 16.99
€ 13.40
Paperback. Solve your traffic troubles and turn browsers into buyers
When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. Num Pages: 312 pages, Illustrations. BIC Classification: KJE; KJS; UGB. Category: (P) Professional & Vocational. Dimension: 234 x 187 x 17. Weight in Grams: 548.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 312
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470616338
- ISBN
- 9780470616338
Paperback
Condition: New
€ 31.99€ 24.98
€ 31.99
€ 24.98
Hardcover. Minimize risk and maximize profits with convertible arbitrage Convertible arbitrage involves purchasing a portfolio of convertible securities-generally convertible bonds-and hedging a portion of the equity risk by selling short the underlying common stock. Series: Wiley Finance Series. Num Pages: 304 pages, glossary. BIC Classification: KFFM. Category: (P) Professional & Vocational. Dimension: 233 x 160 x 27. Weight in Grams: 510.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780471423614
- ISBN
- 9780471423614
Hardback
Condition: New
€ 68.77€ 57.77
€ 68.77
€ 57.77
Hardcover. A company exists to make profit, and everything it does is merely a step towards that goal. Many are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Num Pages: 410 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 176 x 28. Weight in Grams: 714.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 410
- Condition
- New
- SKU
- V9780470016343
- ISBN
- 9780470016343
Hardback
Condition: New
€ 55.04
€ 55.04
Hardback. A comprehensive introduction to the tools, techniques and applications of convex optimization. Num Pages: 727 pages, 337 exercises. BIC Classification: KCH; PBU; TJ; UY. Category: (P) Professional & Vocational. Dimension: 250 x 193 x 42. Weight in Grams: 1694. 730 pages, 337 exercises. A comprehensive introduction to the tools, techniques and applications of convex optimization. Cateogry: (P) Professional & Vocational. BIC Classification: KCH; PBU; TJ; UY. Dimension: 250 x 193 x 42. Weight: 1704.
- Publisher
- Cambridge University Press
- Number of pages
- 727
- Format
- Hardback
- Publication date
- 2004
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780521833783
- ISBN
- 9780521833783
Hardback
Condition: New
€ 110.62
€ 110.62
Paperback.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Workman Publishing United States
- Number of pages
- 304
- Condition
- New
- SKU
- V9780761158554
- ISBN
- 9780761158554
Paperback
Condition: New
€ 16.99€ 12.62
€ 16.99
€ 12.62
Paperback. Packed with recipes and advice for creating a stress-free kitchen, this unique guide shows ordinary home cooks how to do their own catering at big events such as family reunions, graduations, and weddings. Num Pages: 354 pages, Illustrations. BIC Classification: KNSH. Category: (G) General (US: Trade). Dimension: 236 x 190 x 19. Weight in Grams: 664.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 354
- Condition
- New
- SKU
- V9780764584695
- ISBN
- 9780764584695
Paperback
Condition: New
€ 20.99€ 18.33
€ 20.99
€ 18.33
Paperback. "The only way to do great work is to love what you do," said Steve Jobs. How true. And have we not all thought the same? And yet, earning and enjoyment never seem to come together! Now Cool Cash will prove that anyone can do it - and shows you how. Here are 30 secrets to successfully turning your hobby into a source of income. Whether it's cooking, baking, gaming, swimming, pets, comics or travel, every hobby can - with the right strategies - earn you some cool cash. Drawing on detailed interviews and case studies with people who have built profitable and sustainable "hobby jobs", this book presents tried-and-true principles that everyone will benefit from. Divided into 3 sections - Small Starts, Growing Pains, and Open for Business - Cool Cash takes readers step-by-step through the stages of discovery, execution, and growth. Learn how to Experiment with your skills; how to Advertise in the right places; and how to Price it right (not too high, but not too low either!). For those who take the lessons to heart and master the principles, cool cash awaits. A bonus section shows readers how to best market themselves online. Written in a lively, engaging style, this is the ideal guide for anyone who has ever thought to themselves, "How can I make money doing what I'd happily do for free?" Num Pages: 336 pages. Dimension: 215 x 138 x 24. Weight in Grams: 374.
- Publisher
- Marshall Cavendish International (Asia) Pte Ltd Singapore
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9789814382151
- ISBN
- 9789814382151
Paperback
Condition: New
€ 16.99€ 13.40
€ 16.99
€ 13.40
Paperback. Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Num Pages: 368 pages, illustrations (black and white, and colour), maps (colour). BIC Classification: KJP; UFG. Category: (P) Professional & Vocational. Dimension: 231 x 189 x 18. Weight in Grams: 868.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 368
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118582305
- ISBN
- 9781118582305
Paperback
Condition: New
€ 44.99€ 31.36
€ 44.99
€ 31.36
Paperback. There never has been a time when changes in taste, social outlook and lifestyle have been faster and more fundamental. Coolsearch shows that the revolution that is going on inside the workplace and that which is taking place in the marketplace are two sides of the same coin. Num Pages: 248 pages, black & white illustrations. BIC Classification: KJC; KJU. Category: (P) Professional & Vocational. Dimension: 233 x 167 x 20. Weight in Grams: 406.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 248
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9781841124308
- ISBN
- 9781841124308
Paperback
Condition: New
€ 23.99€ 19.28
€ 23.99
€ 19.28
Paperback. The author of this work recommends that European institutions and policy processes be strengthened, representation of the monetary union in the G-7 be consolidated, and that European, American, and Japanese authorities cooperate to reduce instability during the transition to monetary union. Series: Policy Analyses in International Economics. Num Pages: 80 pages, tables. BIC Classification: 1D; JPSN2; KCA; KCBM; KCL. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 153 x 5. Weight in Grams: 136.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Peterson Institute
- Condition
- New
- SKU
- V9780881322453
- ISBN
- 9780881322453
Paperback
Condition: New
€ 13.99€ 11.85
€ 13.99
€ 11.85
Paperback. Series: Princeton Legacy Library. Num Pages: 196 pages, black & white illustrations. BIC Classification: JPS; KCLT. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 254 x 178 x 11. Weight in Grams: 342.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Princeton University Press United States
- Number of pages
- 196
- Condition
- New
- SKU
- V9780691602950
- ISBN
- 9780691602950
Paperback
Condition: New
€ 40.99€ 29.35
€ 40.99
€ 29.35