Straightforward and simple...Do the math. Read Rotella. -The Wall Street Journal Rotella's philosophy is astonishingly simple . . . [and] probably owes more to Vince Lombardi than it does to Sigmund Freud. . . . Rotella has counseled a dozen athletic teams and organizations (the New Jersey Nets, for one), the employees of some twenty corporations-among them Merrill ... Read moreLynch, General Electric, and Time Warner-and assorted individuals, including a tennis champion trying to make a comeback and a musician with a bad case of stage fright. . . . Though Rotella's tips are undeniably useful, they cannot account for his success rate, which is phenomenal. -The New York Times The author is, unquestionably, the premier mental coach for golf, having worked with Darren Clarke and Keegan Bradley as well as athletes in other sports, along with business executives...What makes golf an interesting metaphor is that even the truly luminary succeed, but only a fraction of the time. Rotella emphasizes the importance of goals-setting and the discipline that is required to achieve those aims....[How Champions Think is] so good that this reviewer has recommended it to all,golfers and non-golfers alike. -Library Journal (starred review) Intriguing and persuasive....Though Rotella's primary concern here is with the very successful, ordinary people should also find useful tips here for smoothly handling life's challenges and opportunities. -Publishers Weekly Having counseled such sports stars as LeBron James and PGA great Hal Sutton, sports psychologist Rotella extends his sports-centric guidance to those seeking to enhance their everyday acumen through the power of focused positive thinking....A solid motivational text for the sports-minded and thoseinterested in the bridging of athletics and exceptionalism. -Kirkus Reviews Show Less