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You Are a Brand!: In Person and Online, How Smart People Brand Themselves for Business Success
Catherine Kaputa
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Description for You Are a Brand!: In Person and Online, How Smart People Brand Themselves for Business Success
Paperback. YOU ARE A BRAND! highlights the self-branding odysseys of savvy professionals and budding entrepreneurs - Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU. Num Pages: 312 pages. BIC Classification: VSC. Category: (G) General (US: Trade). Dimension: 152 x 228 x 32. Weight in Grams: 410. In Person and Online, How Smart People Brand Themselves for Business Success. 272 pages. You Are a Brand! highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office and budding entrepreneurs launching their own business ventures-all from the personal brand strategist and executive coach who helped them achieve their success. Cateogry: (G) General (US: Trade). BIC Classification: VSC. Dimension: 152 x 228 x 32. Weight: 412.
Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career.
Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success.
Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" ... Read more
Product Details
Publisher
Nicholas Brealey Publishing
Number of pages
272
Format
Paperback
Publication date
2012
Condition
New
Number of Pages
272
Place of Publication
, United Kingdom
ISBN
9781857885804
SKU
V9781857885804
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10
About Catherine Kaputa
Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.
Reviews for You Are a Brand!: In Person and Online, How Smart People Brand Themselves for Business Success
There’s an old proverb that says, ‘You eat life or life eats you.’ Catherine Kaputa and her brilliant ideas on self-branding show you how to be the diner and not the entrée.
Jay Conrad Levinson, author of the national bestseller Guerilla Marketing Each individual is an important contributor to the success of his or her corporation. This insightful book ... Read more
Jay Conrad Levinson, author of the national bestseller Guerilla Marketing Each individual is an important contributor to the success of his or her corporation. This insightful book ... Read more