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Obliquity: Why Our Goals Are Best Achieved Indirectly. John Kay
John Kay
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Description for Obliquity: Why Our Goals Are Best Achieved Indirectly. John Kay
Paperback. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. This title applies the author's universal theory to topics ranging from international business to town planning and from football to managing forest fires. Num Pages: 224 pages. BIC Classification: KJ; VSP. Category: (G) General (US: Trade). Dimension: 197 x 130 x 18. Weight in Grams: 246.
If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. The richest men and women are not the most materialistic; the happiest people are not necessarily those who focus on happiness, and the most profitable companies are not always the most profit-oriented as the recent financial crisis showed us. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fire.
Product Details
Publisher
Profile
Number of pages
224
Format
Paperback
Publication date
2011
Condition
New
Number of Pages
224
Place of Publication
London, United Kingdom
ISBN
9781846682896
SKU
V9781846682896
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-98
About John Kay
John Kay is a visiting professor at the London School of Economics and a fellow of St John's College, Oxford. As research director and director of the Institute for Fiscal Studies he established it as one of Britain's most respected think tanks. Since then he has been a professor at the London Business School and the University of Oxford, where he was the first director of the Said Business School. He is a regular columnist for the Financial Times and the author of numerous books, including The Truth About Markets (9781848296723) and The Long and the Short of It (9780954809324).
Reviews for Obliquity: Why Our Goals Are Best Achieved Indirectly. John Kay
This is an elegant, simple book and, rarely for a business book, is written by a man who actually understands the academics and philosophers he quotes. The best nine quid you'll spend this year
Jeremy Hazlehurst
City AM
[A] smart, witty book
William Leith
Evening Standard
John Kay is an admirable debunker of myths and false beliefs - he can see substantial things others don't. Read this book.
Nassim N Taleb
The Black Swan
Economics with style as well as substance
Stephen Bayley, architecture and design correspondent
Observer
Obliquity is a characteristic John Kay production. It is a pleasure to read
Howard Davies
Financial Times
How rare is it for an academic economist to write with such clarity, intelligence and courage. And, in these troubled, confusing times, how desperately we need other dismal scientists to follow John Kay's shining example.
Liam Halligan
Spectator Business
Jeremy Hazlehurst
City AM
[A] smart, witty book
William Leith
Evening Standard
John Kay is an admirable debunker of myths and false beliefs - he can see substantial things others don't. Read this book.
Nassim N Taleb
The Black Swan
Economics with style as well as substance
Stephen Bayley, architecture and design correspondent
Observer
Obliquity is a characteristic John Kay production. It is a pleasure to read
Howard Davies
Financial Times
How rare is it for an academic economist to write with such clarity, intelligence and courage. And, in these troubled, confusing times, how desperately we need other dismal scientists to follow John Kay's shining example.
Liam Halligan
Spectator Business