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The Art of Choosing: The Decisions We Make Everyday
Sheena Iyengar
€ 15.99
€ 11.88
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Description for The Art of Choosing: The Decisions We Make Everyday
Paperback. * An eye-opening account of the hidden workings of choice in everyday life * Subtitle: The Decisions We Make Everyday - What They Say About Us and How We Can Improve Them Num Pages: 352 pages, Illustrations, ports. BIC Classification: VSP. Category: (G) General (US: Trade). Dimension: 167 x 197 x 23. Weight in Grams: 246.
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use ... Read more
Product Details
Publisher
Abacus
Number of pages
352
Format
Paperback
Publication date
2011
Condition
New
Number of Pages
352
Place of Publication
London, United Kingdom
ISBN
9780349121420
SKU
V9780349121420
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-50
About Sheena Iyengar
Sheena Iyengar is a professor at Columbia University, New York, whose work has been drawn on by, among others, Malcolm Gladwell.
Reviews for The Art of Choosing: The Decisions We Make Everyday
'Sheena Iyengar's work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to
Atul Gawande, author of BETTER and COMPLICATIONS
'No one asks better questions, or comes up with more intriguing answers
Malcolm Gladwell, author of THE TIPPING POINT
... Read more