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All about Them: Grow Your Business by Focusing on Others
Bob Burg
€ 30.99
€ 22.32
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Description for All about Them: Grow Your Business by Focusing on Others
Hardback. A branding expert shows how anyone who is successful lives by three words--"all about them"--and shows how focusing on others leads to success in business and life Num Pages: 312 pages. BIC Classification: VSC; VSP. Category: (G) General (US: Trade). Dimension: 153 x 218 x 30. Weight in Grams: 426.
The best companies and most successful salespeople live by a three-word mantra- all about them -because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the All about Them principle. He goes on to explore our technology-driven, hyper- connected culture the power of storytelling (and story- selling ) ... Read more
The best companies and most successful salespeople live by a three-word mantra- all about them -because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the All about Them principle. He goes on to explore our technology-driven, hyper- connected culture the power of storytelling (and story- selling ) ... Read more
Product Details
Format
Hardback
Publication date
2016
Publisher
INGRAM PUBLISHER SERVICES US
Condition
New
Number of Pages
312
Place of Publication
Cambridge, United States
ISBN
9780738219202
SKU
V9780738219202
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-1
About Bob Burg
In 1983, Bruce founded TURKEL Brands. Today, he's as passionate about creating memorable brands as he was then. Bruce conveys the importance of strong brands to clients, audiences and readers, and shows them how to build their own brand value. TURKEL Brands continues to break new ground with innovative work using simple yet powerful brand building techniques. Bruce is a ... Read more
Reviews for All about Them: Grow Your Business by Focusing on Others
Jim Pawlak's Biz Books column, 8/21/16 Turkel identifies the dynamics of today's consumer...He speaks to the emotional part of the buying experience.