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Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
Sally Hogshead
€ 27.67
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Description for Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
Hardback. Num Pages: 320 pages. BIC Classification: VSC. Category: (G) General (US: Trade). Dimension: 229 x 152 x 27. Weight in Grams: 646.
Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word fascinate comes from the Latin word fascinare, meaning to bewitch or hold captive so others are powerless to resist. Fascination is the most powerful force of ... Read more
Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word fascinate comes from the Latin word fascinare, meaning to bewitch or hold captive so others are powerless to resist. Fascination is the most powerful force of ... Read more
Product Details
Publisher
HarperCollins Publishers Inc
Format
Hardback
Publication date
2016
Condition
New
Weight
508g
Number of Pages
352
Place of Publication
New York, United States
ISBN
9780062206480
SKU
V9780062206480
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-80
About Sally Hogshead
Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Her internationally acclaimed book Fascinate: Your 7 Triggers to Persuasion and Captivation has been translated into over a dozen languages. The science of fascination is ... Read more
Reviews for Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it and then buy copies for your colleagues. A lot of copies.
Seth Godin, author of Linchpin Can you dissect 'fascination'? ... Read more
Seth Godin, author of Linchpin Can you dissect 'fascination'? ... Read more