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Good Luck: Creating the Conditions for Success in Life and Business
Alex Rovira
€ 30.99
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Description for Good Luck: Creating the Conditions for Success in Life and Business
Hardcover. Teaches a lesson: good luck doesn't just come your way, It's up to you to create the conditions to bring yourself good luck. Num Pages: 160 pages, Illustrations. BIC Classification: VSC; VSP. Category: (P) Professional & Vocational. Dimension: 219 x 148 x 18. Weight in Grams: 322.
Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesn’t just come your way—it’s up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trias de Bes—two leading marketing consultants—this simple tale is universally applicable and uniquely inspirational. Good Luck tells the touching story of two old men, Max and Jim, who meet by chance in Central Park fifty years after they last saw each other as children. Max achieved great success in life; Jim sadly did not. The secret to Max’s success lies in a story his grandfather told ... Read more
Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesn’t just come your way—it’s up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trias de Bes—two leading marketing consultants—this simple tale is universally applicable and uniquely inspirational. Good Luck tells the touching story of two old men, Max and Jim, who meet by chance in Central Park fifty years after they last saw each other as children. Max achieved great success in life; Jim sadly did not. The secret to Max’s success lies in a story his grandfather told ... Read more
Product Details
Publisher
John Wiley & Sons Inc United States
Number of pages
160
Format
Hardback
Publication date
2004
Condition
New
Number of Pages
160
Place of Publication
New York, United States
ISBN
9780787976071
SKU
V9780787976071
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Alex Rovira
Alex Rovira heads the qualitative division of marketing consulting firm Salvetti & Llombart. He is coauthor (with Bernard Dubois) of the Spanish version of Understanding the Consumer. Fernando Trías de Bes cofounded and directs Salvetti & Llombart. He is coauthor (with Philip Kotler) of Lateral Marketing. They are professors at ESADE, one of Spain’s most respected business schools, ... Read more
Reviews for Good Luck: Creating the Conditions for Success in Life and Business
“...close to notching up worldwide sales of one million in countries as varied as Germany, Indonesia and North Korea…” (The Guardian, 26th September 2004)