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Inside the Nudge Unit: How Small Changes Can Make a Big Difference
David Halpern
€ 17.99
€ 13.47
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Description for Inside the Nudge Unit: How Small Changes Can Make a Big Difference
Paperback. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This book presents the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Num Pages: 400 pages. BIC Classification: VSP. Category: (G) General (US: Trade). Dimension: 128 x 196 x 25. Weight in Grams: 272.
With a foreword by Richard Thaler, winner of the Nobel Prize in Economics 2017! Dr David Halpern, behavioural scientist and head of Number 10's Behavioural Insights Team, or the 'Nudge Unit', invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.
With a foreword by Richard Thaler, winner of the Nobel Prize in Economics 2017! Dr David Halpern, behavioural scientist and head of Number 10's Behavioural Insights Team, or the 'Nudge Unit', invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.
Product Details
Publisher
WH Allen
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
400
Place of Publication
London, United Kingdom
ISBN
9780753556559
SKU
V9780753556559
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-12
About David Halpern
Dr David Halpern is currently Chief Executive of the Behavioural Insights Team (BIT) and the UK's National Adviser on What Works. Prior to this, David was Chief Analyst in the Prime Minister's Strategy Unit (2001-2007), and has held academic positions at the Universities of Cambridge, Oxford and Harvard. The work of BIT has led to numerous ... Read more
Reviews for Inside the Nudge Unit: How Small Changes Can Make a Big Difference
There is no better guide to governance in the twenty-first century
Cass C Sunstein, co-author of Nudge
Offers a penetrating insight into the potential of behavioural mechanics, revealing what really works
The Times Literary Supplement
A stunning book - thrilling, eye-opening and deeply informative
Alain de Botton
Explains ... Read more
Cass C Sunstein, co-author of Nudge
Offers a penetrating insight into the potential of behavioural mechanics, revealing what really works
The Times Literary Supplement
A stunning book - thrilling, eye-opening and deeply informative
Alain de Botton
Explains ... Read more