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26%OFFEdward de Bono - The Mechanism of Mind: Understand How Your Mind Works to Maximise Memory and Creative Potential - 9781785040085 - V9781785040085
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The Mechanism of Mind: Understand How Your Mind Works to Maximise Memory and Creative Potential

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Description for The Mechanism of Mind: Understand How Your Mind Works to Maximise Memory and Creative Potential Paperback. Presents the author's original theories on how the brain functions, processes information and organises it. This book explains why the brain, the 'mechanism', can only work in certain ways and introduces the four basic types of thinking, namely 'natural thinking', 'logical thinking', 'mathematical thinking' and 'lateral thinking'. Num Pages: 352 pages. BIC Classification: VSPT. Category: (G) General (US: Trade). Dimension: 136 x 215 x 35. Weight in Grams: 382.

The Mechanism of Mind presents Edward de Bono’s original theories on how the brain functions, processes information and organises it. It explains why the brain, the ’mechanism’, can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life’s work, namely ‘natural thinking’, ‘logical thinking’,’ mathematical thinking’ and ‘lateral thinking’. De Bono also outlines his argument for introducing the word ‘PO’ as an alternative to the word ‘NO’ when putting lateral thinking into practice.
Drawing on colourful visual imagery to help explain his theories and thought-processes, from light bulbs ... Read more

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Product Details

Publisher
Random House UK
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
352
Place of Publication
London, United Kingdom
ISBN
9781785040085
SKU
V9781785040085
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-99

About Edward de Bono
Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard. In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, ... Read more

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