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The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results
Bob Nease
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Description for The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results
Hardback. Num Pages: 224 pages. BIC Classification: VSP. Category: (G) General (US: Trade). Dimension: 229 x 152 x 21. Weight in Grams: 646.
Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first how to guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests-what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription ... Read more
Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first how to guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests-what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription ... Read more
Product Details
Format
Hardback
Publication date
2016
Publisher
HarperCollins Publishers Inc United States
Number of pages
224
Condition
New
Number of Pages
224
Place of Publication
New York, United States
ISBN
9780062407450
SKU
V9780062407450
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Bob Nease
Bob Nease, PhD, served as the chief scientist of Express Scripts and is the author of more than seventy peer- reviewed papers. He was also an associate professor of internal medicine at Washington University in St. Louis and an assistant professor at the Geisel School of Medicine at Dartmouth College. He received the Henry Christian Award for Excellence in Research ... Read more
Reviews for The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results
In many ways, [this book] is yet another one of Bob's cleverly engineered systems, expertly designed to hook you with an enigmatic title, hold you with delightful stories and deep ideas, and ultimately leave you better than you were before-wiser about people in general, and about yourself in particular.
From the Foreword by Daniel Gilbert Want ... Read more
From the Foreword by Daniel Gilbert Want ... Read more