The Strategic Alliance Handbook: A Practitioners Guide to Business-to-Business Collaborations
Mike Nevin
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Description for The Strategic Alliance Handbook: A Practitioners Guide to Business-to-Business Collaborations
Paperback. Num Pages: 384 pages. BIC Classification: VSC. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 175 x 245 x 24. Weight in Grams: 688.
Strategic alliances offer organisations an alternative to organic growth or acquisition when faced with the need to develop the business to a new level, innovate in terms of products or services or significantly reduce costs. The Strategic Alliance Handbook is a clear and complete guide to the nuts and bolts of the process behind successful collaborations. The book enables readers to understand the commercial, technical, strategic, cultural and operational logic behind any alliance and to establish an approach that is appropriate for the type of alliance they are seeking and the partner organisation(s) with whom they are working. Whether you ... Read more
Strategic alliances offer organisations an alternative to organic growth or acquisition when faced with the need to develop the business to a new level, innovate in terms of products or services or significantly reduce costs. The Strategic Alliance Handbook is a clear and complete guide to the nuts and bolts of the process behind successful collaborations. The book enables readers to understand the commercial, technical, strategic, cultural and operational logic behind any alliance and to establish an approach that is appropriate for the type of alliance they are seeking and the partner organisation(s) with whom they are working. Whether you ... Read more
Product Details
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Condition
New
Weight
688 g
Number of Pages
384
Place of Publication
London, United Kingdom
ISBN
9781138212763
SKU
V9781138212763
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Mike Nevin
Mike Nevin is the founder and first chairman of ASAP Europe, The Association of Strategic Alliance Professionals. He now runs his own consultancy firm, Alliance Best Practice Ltd (www.alliancebestpractice.com). This is a research and benchmarking consultancy specialising in collaborative business-to-business relationships (alliances and partnerships). The consultancy uses proven methodologies and tools (alliance best practices) to help clients initiate and manage ... Read more
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