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The Winner Effect: The Science of Success and How to Use It
Ian Robertson
€ 17.99
€ 13.21
FREE Delivery in Ireland
Description for The Winner Effect: The Science of Success and How to Use It
Paperback. Robertson shows how success causes dramatic changes to brains that make people smarter, more focused, and more ruthless. He reveals how power can be as physically addictive as any drug and able to make people worse, not better, at succeeding in the future. Num Pages: 320 pages. BIC Classification: VSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 204 x 145 x 20. Weight in Grams: 266. The Science of Success and How to Use It. 320 pages. Robertson shows how success causes dramatic changes to brains that make people smarter, more focused, and more ruthless. He reveals how power can be as physically addictive as any drug and able to make people worse, not better, at succeeding in the future. Cateogry: (P) Professional & Vocational; (U) Tertiary Education (US: College). BIC Classification: VSP. Dimension: 204 x 145 x 20. Weight: 222.
What makes a winner? Why do some succeed both in life and in business, and others fail? The ‘winner effect’ is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident and more aggressive. And the more you win, the more you will go on to win. But the downside is that winning can ... Read more
What makes a winner? Why do some succeed both in life and in business, and others fail? The ‘winner effect’ is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident and more aggressive. And the more you win, the more you will go on to win. But the downside is that winning can ... Read more
Product Details
Publisher
Bloomsbury Publishing PLC
Number of pages
320
Format
Paperback
Publication date
2013
Condition
New
Number of Pages
320
Place of Publication
London, United Kingdom
ISBN
9781408831656
SKU
V9781408831656
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-50
About Ian Robertson
A neuroscientist and trained clinical psychologist, Ian Robertson is an international expert on neuropsychology. Currently Professor of Psychology at Trinity College Dublin, and formerly Fellow of Hughes Hall, Cambridge, he holds visiting professorships at the University of Toronto, University College London and the University of Wales. Ian is a member of the Royal Irish Academy and has published over 250 ... Read more
Reviews for The Winner Effect: The Science of Success and How to Use It
Compelling stories combine with cutting-edge science to show why coming first is not the same as being a real winner - engrossing
Oliver James, author of Affluenza
A compelling, vivid and instructive story of how we are empowered and how we are disempowered and how we succeed and how we fail - I really enjoyed it - a ... Read more
Oliver James, author of Affluenza
A compelling, vivid and instructive story of how we are empowered and how we are disempowered and how we succeed and how we fail - I really enjoyed it - a ... Read more