Hartford Courant "...incredibly informative and entertaining... Co-authors Rory Freedman and Kim Barnouin provide tough-love talk mixed with facts and common sense... Freedman and Bamouin speak to the reader like a friend who isn't afraid to tell you what's on her mind. They back up their arguments by citing study after study and take the technical talk out of the discussion ... Read moreso as to make a more easily digested point. This is the first "diet" book I've ever read that has made me laugh out loud numerous times. That being said, since no one warned me, I'll let you in on a secret - the book will gross you out. In the same vein as Fast Food Nation, there are graphic descriptions of factory farming and unsanitary dairy farm practices. It was easy for me to put down Fast Food Nation but this book is so funny, I had to keep going. Almost immediately, I was one of the transformed. In fact, as soon as I got halfway through Chapter 4, "The Dead, Rotting Decomposing Flesh Diet", I had to call and change my dinner plans because I decided to go vegan on the spot. Show Less