Business strategy
Results 1993 - 2016 of 2170
Business strategy
Paperback. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox. Num Pages: 192 pages. BIC Classification: KJC; KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 197 x 129 x 13. Weight in Grams: 140.
- Publisher
- Profile Books Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2000
- Condition
- New
- SKU
- V9781861976055
- ISBN
- 9781861976055
Paperback
Condition: New
€ 14.99€ 11.72
€ 14.99
€ 11.72
Paperback. Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Num Pages: 224 pages. BIC Classification: KJC; KJP; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 203 x 134 x 13. Weight in Grams: 222.
- Publisher
- McGraw-Hill Education - Europe
- Number of pages
- 213
- Format
- Paperback
- Publication date
- 2001
- Edition
- 2nd ed.
- Condition
- New
- SKU
- V9780071373586
- ISBN
- 9780071373586
Paperback
Condition: New
€ 20.99€ 16.91
€ 20.99
€ 16.91
Paperback. The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it over time. Num Pages: 272 pages. BIC Classification: KJC; KJD. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 155 x 234 x 22. Weight in Grams: 360.
- Publisher
- Little, Brown Book Group
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780349411361
- ISBN
- 9780349411361
Paperback
Condition: New
€ 21.99€ 16.53
€ 21.99
€ 16.53
paperback. Num Pages: 368 pages. BIC Classification: KJC; KJMV7; KJS; UDB; UDX. Category: (P) Professional & Vocational. Dimension: 181 x 232 x 18. Weight in Grams: 494.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Pearson Ft Press United States
- Edition
- 2nd Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780134194677
- ISBN
- 9780134194677
Paperback
Condition: New
€ 52.94
€ 52.94
Hardback. Explores the ways in which an organization's existing competences can be enhanced as sources of competitive advantage - either enduring or intendedly transitional. Editor(s): Heene, Aimee; Sanchez, Ron. Series: Advances in Applied Business Strategy. Num Pages: 275 pages, black & white illustrations, black & white tables, figures, charts, graphs. BIC Classification: KJC; KJT. Category: (P) Professional & Vocational. Dimension: 240 x 165 x 25. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 275
- Condition
- New
- Edition
- Illustrated
- SKU
- V9781848558762
- ISBN
- 9781848558762
Hardback
Condition: New
€ 126.18
€ 126.18
Hardcover. If we trust someone we put ourselves at risk, but we do so voluntarily. In business there may be no way of clinching that deal without engaging in that personal risk, but to deny or externalise that risk is to enter the world of blame and misuse of power. This book reconnects our intuitive understanding of trust with the roots of business risk. Num Pages: 268 pages, glossary. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 22. Weight in Grams: 532.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 268
- Condition
- New
- SKU
- V9780470853184
- ISBN
- 9780470853184
Hardback
Condition: New
€ 56.00
€ 56.00
Paperback. Series: Unternehmenskooperation und Netzwerkmanagement. BIC Classification: KJC. Dimension: 210 x 148. Weight in Grams: 294.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835006157
- ISBN
- 9783835006157
Paperback
Condition: New
€ 106.57
€ 106.57
Paperback. Num Pages: 160 pages, 80 Colour. BIC Classification: KJC; KJP. Category: (G) General (US: Trade). Dimension: 182 x 150 x 13. Weight in Grams: 294.
- Publisher
- BIS Publishers B.V. Netherlands
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2013
- Edition
- 13001st
- Condition
- New
- SKU
- V9789063693077
- ISBN
- 9789063693077
Paperback
Condition: New
€ 19.99€ 15.90
€ 19.99
€ 15.90
Hardcover. Offers a critique of management theory and its legions of evangelists and followers. Num Pages: 464 pages. BIC Classification: KJC. Category: (G) General (US: Trade). Dimension: 229 x 164 x 37. Weight in Grams: 622.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- HarperCollins Publishers Inc United States
- Edition
- Updated
- Number of pages
- 464
- Condition
- New
- SKU
- V9780061771132
- ISBN
- 9780061771132
Hardback
Condition: New
€ 33.99€ 28.39
€ 33.99
€ 28.39
Paperback. .
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781292116891
- ISBN
- 9781292116891
Paperback
Condition: New
€ 19.99€ 16.06
€ 19.99
€ 16.06
Paperback.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Business Plus
- Condition
- New
- SKU
- V9780446692274
- ISBN
- 9780446692274
Paperback
Condition: New
€ 19.99€ 18.37
€ 19.99
€ 18.37
Hardback. This text examines the profit-strategy approaches of ten of the world's most influential business personalities, including Microsoft's Bill Gates, Andrew Grove, of Intel, and the late Roberto Goizueta, of Coca-Cola. Num Pages: 352 pages, illustrations. BIC Classification: BGB; KJC; KJM. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 241 x 162 x 25. Weight in Grams: 648.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley & Sons Inc
- Condition
- New
- SKU
- V9780471983910
- ISBN
- 9780471983910
Hardback
Condition: New
€ 54.27
€ 54.27
Paperback. This student-focused text provides an emphasis on skills development. Packed with real-life examples of what can go wrong with even the most well-conceived strategies, there is a focus on realism throughout. With a highly accessible writing style, this text it is an invaluable learning tool for all students in this area. Num Pages: 848 pages, 90 colour photographs, 80 figures and tables. BIC Classification: KJC. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 263 x 196 x 36. Weight in Grams: 1750.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 846
- Format
- Paperback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780199216468
- ISBN
- 9780199216468
Paperback
Condition: New
€ 107.63
€ 107.63
Hardcover. Resilient people are happier, healthier, and more productive. Psychologist and business writer Adrian Furnham takes a sideways and entertaining look at the challenges of being a leader, demonstrating how resilience can be honed, developed, and used as a personal life raft to keep afloat in the face of adversity. Num Pages: 224 pages, 1 Illustration. BIC Classification: KJC; KJMB; KJMD. Category: (G) General (US: Trade). Dimension: 221 x 163 x 20. Weight in Grams: 444.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 224
- Condition
- New
- SKU
- V9781137361066
- ISBN
- 9781137361066
Hardback
Condition: New
€ 68.29
€ 68.29
Paperback. Resilient people are happier, healthier, and more productive. Psychologist and business writer Adrian Furnham takes a sideways and entertaining look at the challenges of being a leader, demonstrating how resilience can be honed, developed, and used as a personal life raft to keep afloat in the face of adversity. Num Pages: 237 pages, biography. BIC Classification: KJC; KJM; KJMV2; KJT; KJWB. Category: (G) General (US: Trade). Dimension: 216 x 140 x 13. Weight in Grams: 320.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 237
- Condition
- New
- SKU
- V9781349472222
- ISBN
- 9781349472222
Paperback
Condition: New
€ 65.88
€ 65.88
Paperback. This is the third volume of papers in the topical area of environmental management. Arising from work done by the International Centre for the Environment at the University of Bath, the papers address inter-disciplinary environmental themes particularly from a business and management perspective. Editor(s): Winnett, Adrian. Num Pages: 323 pages, biography. BIC Classification: JP; KJC; KJG; RND. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 323
- Condition
- New
- SKU
- V9781349399444
- ISBN
- 9781349399444
Paperback
Condition: New
€ 128.44
€ 128.44
Paperback. This is the second volume of papers in the topical area of environmental management. Arising from work done by the International Centre for the Environment at the University of Bath, the papers address inter-disciplinary environmental themes particularly from a business and management perspective. Editor(s): Winnett, Adrian. Num Pages: 246 pages, biography. BIC Classification: JHBC; KJC; KJM; RN. Category: (G) General (US: Trade). Dimension: 203 x 127. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 246
- Condition
- New
- SKU
- V9781349399420
- ISBN
- 9781349399420
Paperback
Condition: New
€ 66.21
€ 66.21
Paperback / so. Series: Information - Organisation - Produktion. Num Pages: 259 pages, black & white illustrations, bibliography. BIC Classification: KJC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 259
- Condition
- New
- SKU
- V9783835004092
- ISBN
- 9783835004092
Paperback
Condition: New
€ 95.41
€ 95.41
Hardcover. Increase ROI through more effective brand marketing
According to CMO. com, we are exposed to more than 5,000 brand messages each day. Marketers call this creating engagement," and each comment, share, or re-tweet is supposed to be a win. Series: ASAE/Jossey-Bass Series. Num Pages: 240 pages, illustrations. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational. Dimension: 161 x 238 x 23. Weight in Grams: 436.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118976661
- ISBN
- 9781118976661
Hardback
Condition: New
€ 43.21
€ 43.21
hardcover.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Harvard Business Review Press United States
- Edition
- First Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781422177709
- ISBN
- 9781422177709
Hardback
Condition: New
€ 43.99€ 36.66
€ 43.99
€ 36.66
Paperback. Presents a way of thinking that combines competition and cooperation. This book applies the science of game theory to the art of corporate strategy. It adapts game theory to the needs of CEOs, managers and entrepreneurs. Num Pages: 304 pages, facsimiles. BIC Classification: KJC; KJM; PBUD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 196 x 130 x 20. Weight in Grams: 212.
- Publisher
- Profile Books Ltd United Kingdom
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 1997
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781861975072
- ISBN
- 9781861975072
Paperback
Condition: New
€ 14.99€ 11.64
€ 14.99
€ 11.64
Paperback. Transformative scenario planning is a way that people can work together with others to transform themselves and their relationships with one another and their systems. In this simple and practical book, Kahane explains this methodology and how to use it. Num Pages: 168 pages. BIC Classification: KJC. Category: (G) General (US: Trade). Dimension: 220 x 158 x 11. Weight in Grams: 210.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Berrett-Koehler United States
- Edition
- 1st Edition
- Number of pages
- 168
- Condition
- New
- SKU
- V9781609944902
- ISBN
- 9781609944902
Paperback
Condition: New
€ 26.99€ 21.08
€ 26.99
€ 21.08
Paperback. Series: Brilliant Business. Num Pages: 256 pages. BIC Classification: KJ; KJC; KJM; KJMD. Category: (P) Professional & Vocational. Dimension: 216 x 135. Weight in Grams: 1000.
- Publisher
- FT Press
- Format
- Paperback
- Publication date
- 2018
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781292135700
- ISBN
- 9781292135700
Paperback
Condition: New
€ 19.99€ 15.08
€ 19.99
€ 15.08
Paperback. Zaleznik takes managers into Freud's world of psychoanalysis and shows managers what they need to know about themselves and their employees to better motivate and lead.He discusses a variety of things relevant to today's top leaders including Freud's origin of psychoanalysis, the unconscious, neuroses, organizations and change." Num Pages: 200 pages, biography. BIC Classification: JMJ; KJC; KJM; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 200
- Condition
- New
- SKU
- V9781349379408
- ISBN
- 9781349379408
Paperback
Condition: New
€ 66.65
€ 66.65