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Business strategy
Results 621 - 640 of 836
Business strategy
Paperback. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox. Num Pages: 192 pages. BIC Classification: KJC; KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 197 x 129 x 13. Weight in Grams: 140.
- Publisher
- Profile Books Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2000
- Condition
- New
- SKU
- V9781861976055
- ISBN
- 9781861976055
Paperback
Condition: New
€ 15.99€ 11.70
€ 15.99
€ 11.70
Paperback. Series: 20-Minute Manager. Num Pages: 160 pages. BIC Classification: KJC; KJM; KJMD. Category: (G) General (US: Trade). Dimension: 178 x 140 x 11. Weight in Grams: 134.
- Publisher
- Harvard Business Review Press
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781625272225
- ISBN
- 9781625272225
Paperback
Condition: New
€ 12.04
€ 12.04
Paperback. With a sophisticated and approachable style that has made it a standard in the field, this fully revised seventh edition of Strategic Organizational Communication engages readers in a comprehensive discussion of organizational communication theories. Num Pages: 520 pages, Illustrations. BIC Classification: KJC; KJP. Category: (P) Professional & Vocational. Dimension: 244 x 189 x 25. Weight in Grams: 878.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 520
- Format
- Paperback
- Publication date
- 2012
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781444338638
- ISBN
- 9781444338638
Paperback
Condition: New
€ 60.25
€ 60.25
Paperback. Bids, Tenders & Proposals is a practical guide that provides expert advice on the entire process of tendering in the three key areas of public sector procurement, contracts for private sector clients and applications for research funding. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJC; KJMV1. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 233 x 16. Weight in Grams: 386.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9780749474843
- ISBN
- 9780749474843
Paperback
Condition: New
€ 52.99€ 47.59
€ 52.99
€ 47.59
Paperback. Game Theory has served as a standard text for game theory courses since the publication of the First Edition in 1968. The Fourth Edition updates several recently developed subfields. Num Pages: 500 pages, illustrations (black and white). BIC Classification: KJC; PBUD. Category: (G) General (US: Trade). Dimension: 174 x 249 x 31. Weight in Grams: 872.
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 500
- Format
- Paperback
- Publication date
- 2013
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781781905074
- ISBN
- 9781781905074
Paperback
Condition: New
€ 101.87
€ 101.87
Paperback. This is an examination of one of the most puzzling and important issues in western economic analysis -- corporate inertia in the face of known threats to survival. The book is part synthetic, part based on intensive case studies, and part theoretical. Num Pages: 272 pages, 0. BIC Classification: 1D; 1KBB; JHM; KJC; KJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 156 x 229 x 23. Weight in Grams: 442.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 1997
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781557866387
- ISBN
- 9781557866387
Paperback
Condition: New
€ 33.99€ 26.88
€ 33.99
€ 26.88
Paperback. The UK's no.1 business expert is back with his most forthright and hard-hitting book yet! Duncan's razor-sharp advice will immediatley enable you to do your day job a whole lot better Num Pages: 240 pages, illustrations. BIC Classification: KJC. Category: (G) General (US: Trade). Dimension: 215 x 137 x 19. Weight in Grams: 262.
- Publisher
- Headline Publishing Group
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2011
- Condition
- New
- SKU
- V9780755362264
- ISBN
- 9780755362264
Paperback
Condition: New
€ 18.99€ 14.17
€ 18.99
€ 14.17
Hardback. Num Pages: 288 pages, illustrations. BIC Classification: KJC; KJMB. Category: (G) General (US: Trade). Dimension: 243 x 164 x 29. Weight in Grams: 510.
- Publisher
- Harvard Business School Publishing
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781625275868
- ISBN
- 9781625275868
Hardback
Condition: New
€ 33.99€ 31.41
€ 33.99
€ 31.41
Paperback. Num Pages: 280 pages. BIC Classification: KJC; KJMD. Category: (P) Professional & Vocational. Dimension: 216 x 138. .
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 280
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781292104768
- ISBN
- 9781292104768
Paperback
Condition: New
€ 23.99€ 23.31
€ 23.99
€ 23.31
Hardback. Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. Num Pages: 288 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 161 x 26. Weight in Grams: 482.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780787998301
- ISBN
- 9780787998301
Hardback
Condition: New
€ 35.99€ 28.86
€ 35.99
€ 28.86
Hardback. .
- Publisher
- Harvard Business Review Press
- Format
- Hardback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781422122990
- ISBN
- 9781422122990
Hardback
Condition: New
€ 26.99€ 25.30
€ 26.99
€ 25.30
Paperback. Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Series: Wiley and SAS Business Series. Num Pages: 256 pages. BIC Classification: KJC; KJM; KNTX. Category: (P) Professional & Vocational. Dimension: 227 x 153 x 16. Weight in Grams: 146.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119217848
- ISBN
- 9781119217848
Paperback
Condition: New
€ 25.99€ 19.44
€ 25.99
€ 19.44
Paperback. Num Pages: 160 pages, 80 Colour. BIC Classification: KJC; KJP. Category: (G) General (US: Trade). Dimension: 182 x 150 x 13. Weight in Grams: 294.
- Publisher
- BIS Publishers B.V. Netherlands
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2013
- Edition
- 13001st
- Condition
- New
- SKU
- V9789063693077
- ISBN
- 9789063693077
Paperback
Condition: New
€ 19.99€ 16.23
€ 19.99
€ 16.23
Paperback. Series: Brilliant Business. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJVS. Category: (P) Professional & Vocational. Dimension: 216 x 136 x 16. Weight in Grams: 362.
- Publisher
- Prentice Hall
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273742524
- ISBN
- 9780273742524
Paperback
Condition: New
€ 19.99€ 15.91
€ 19.99
€ 15.91
Hardback. In this volume, strategy scholars, business historians, and economic historians are brought together to develop a volume that explores the complementarities of approaches. Editor(s): Kahl, Steven; Cusumano, Michael; Silverman, Brian S. Series Editor(s): Silverman, Brian. Series: Advances in Strategic Management. Num Pages: 350 pages, Illustrations. BIC Classification: KCZ; KJC. Category: (G) General (US: Trade). Dimension: 166 x 234 x 35. Weight in Grams: 682.
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 350
- Format
- Hardback
- Publication date
- 2012
- Condition
- New
- SKU
- V9781781900246
- ISBN
- 9781781900246
Hardback
Condition: New
€ 156.45
€ 156.45
Hardback. A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Num Pages: 288 pages. BIC Classification: KJC; KJMV1. Category: (P) Professional & Vocational. Dimension: 237 x 164 x 26. Weight in Grams: 470.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119268536
- ISBN
- 9781119268536
Hardback
Condition: New
€ 35.99€ 26.18
€ 35.99
€ 26.18
Hardback. The context of business has changed rapidly over the past few decades. At the very least, it's time to challenge some of the established thinking about strategy and competition that used to drive business advantage - but no longer does. The author takes on one of most fundamental notions in strategy: that of sustainable competitive advantage. Num Pages: 240 pages, Illustrations (black and white). BIC Classification: KJC. Category: (G) General (US: Trade). Dimension: 243 x 157 x 25. Weight in Grams: 460.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781422172810
- ISBN
- 9781422172810
Hardback
Condition: New
€ 30.99€ 27.52
€ 30.99
€ 27.52
Paperback. .
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2015
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9781292016351
- ISBN
- 9781292016351
Paperback
Condition: New
€ 20.95
€ 20.95
Hardback. This book brings together leading scholars in the field of stakeholder management to bring to light new and cutting edge perspectives on this important field. It is intended as a resource for both emerging and established scholars to create innovative advances in stakeholder management. Editor(s): Wasieleski, David M.; Weber, James. Series: Business and Society 360. Num Pages: 291 pages. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 229 x 152. .
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781787144088
- ISBN
- 9781787144088
Hardback
Condition: New
€ 105.66
€ 105.66
Paperback. .
- Publisher
- FT Publishing International
- Number of pages
- 280
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273785873
- ISBN
- 9780273785873
Paperback
Condition: New
€ 23.99€ 23.31
€ 23.99
€ 23.31