Business & management
Results 15361 - 15380 of 18114
Business & management
Hardback. Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 165 x 262 x 27. Weight in Grams: 478.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119308065
- ISBN
- 9781119308065
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Hardcover. All strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and analyze competitive intelligence as part of a competitive strategy. Num Pages: 236 pages, biography. BIC Classification: KJF. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 531.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2001
- Edition
- 2001st Edition
- Condition
- New
- SKU
- V9780333786697
- ISBN
- 9780333786697
Hardback
Condition: New
€ 128.32
€ 128.32
Paperback. Num Pages: 204 pages, 4 black & white illustrations, biography. BIC Classification: AB; ASD; HRAM; HRLK; JHBL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 270.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 204
- Condition
- New
- SKU
- V9781349499236
- ISBN
- 9781349499236
Paperback
Condition: New
€ 65.57
€ 65.57
Paperback. This practical guide teaches you how create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you'll learn to communicate how your products will make your customers and organization successful. Num Pages: 230 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 250 x 150 x 15. Weight in Grams: 666.
- Publisher
- O´Reilly Media, Inc, USA
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781491971727
- ISBN
- 9781491971727
Paperback
Condition: New
€ 52.99€ 37.55
€ 52.99
€ 37.55
Hardback. As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns. Num Pages: 288 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 240 x 160 x 19. Weight in Grams: 470.
- Publisher
- Palgrave Macmillan
- Number of pages
- 192
- Format
- Hardback
- Publication date
- 2007
- Edition
- First Edition
- Condition
- New
- SKU
- V9780230500006
- ISBN
- 9780230500006
Hardback
Condition: New
€ 83.14
€ 83.14
Paperback. The Third Edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. Num Pages: 524 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 191 x 27. Weight in Grams: 940.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 3rd Edition
- Number of pages
- 524
- Condition
- New
- SKU
- V9780470010952
- ISBN
- 9780470010952
Paperback
Condition: New
€ 71.90
€ 71.90
Hardback. Entrepreneurship is widely embraced today in political discourse, popular culture, and economic policy prescriptions. Several groups actively promote entrepreneurial thinking and practices in higher education. This book examines how this 'Entrepreneurship Movement' impacts higher education in Canada and the United States. Num Pages: 144 pages, 12 graphs, 5 maps, 2 black & white tables. BIC Classification: JNM; JNV; KJH. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 13. Weight in Grams: 358.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9781137402653
- ISBN
- 9781137402653
Hardback
Condition: New
€ 53.37€ 46.49
€ 53.37
€ 46.49
Paperback. The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing. Editor(s): Lewis, Barbara R.; Littler, Dale. Num Pages: 288 pages, 0. BIC Classification: GBC; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 243 x 174 x 15. Weight in Grams: 504.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- New Ed
- Number of pages
- 288
- Condition
- New
- SKU
- V9780631214854
- ISBN
- 9780631214854
Paperback
Condition: New
€ 43.99€ 34.68
€ 43.99
€ 34.68
Hardback. This book presents an innovative new framework consisting of seven key principles for strategic wealth creation. Illustrated through real world examples from interviews with highly successful private investors, the book provides a practical perspective grounded in sound academic research and practical experience. Num Pages: 176 pages, 10 black & white tables, 10 figures. BIC Classification: KFFM; KJMV1. Category: (P) Professional & Vocational. Dimension: 222 x 146 x 15. Weight in Grams: 348.
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 200
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781137366863
- ISBN
- 9781137366863
Hardback
Condition: New
€ 38.41
€ 38.41
Hardback. Ten years ago, Otto Scharmer invited us to see the world in new ways and in so doing discover a revolutionary approach to leadership. Now Scharmer has revised, updated, streamlined, and enhanced his seminal text. Scharmer shows that what we pay attention to and how we pay attention are key to what we create. Num Pages: 592 pages, illustrations. BIC Classification: JPHL; KJMB. Category: (G) General (US: Trade). Dimension: 232 x 179 x 39. Weight in Grams: 884.
- Publisher
- Berrett-Koehler
- Format
- Hardback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781626567986
- ISBN
- 9781626567986
Hardback
Condition: New
€ 53.00€ 41.86
€ 53.00
€ 41.86
Paperback. BIC Classification: HRCX7; KJMB. Category: (G) General (US: Trade). Dimension: 226 x 150 x 38. Weight in Grams: 862.
- Publisher
- IVP Academic
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9780830838653
- ISBN
- 9780830838653
Paperback
Condition: New
€ 71.39
€ 71.39
Paperback. From Dagwood to Dilbert, the past fifty years haven't seen much evolution in our attitudes toward work. Too many of us still believe that our work selves and our real selves, our professional and personal lives, are separate entities. This book is about how that concept is slowly, but surely, changing. It is about why it is changing. Num Pages: 320 pages, black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 251 x 160 x 24. Weight in Grams: 529.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 320
- Condition
- New
- SKU
- V9780787950088
- ISBN
- 9780787950088
Paperback
Condition: New
€ 45.99€ 35.63
€ 45.99
€ 35.63
Hardback. This insightful book looks at the phenomenon of low-cost innovation and explores what we can learn from the innovators in developing nations who are making amazing technical and social advances with scarce capital and resources. Charles Leadbeater shows how these methods can be applied and used wherever you are and whatever your capital. Num Pages: 218 pages, 0. BIC Classification: KJC; KJD; KJH. Category: (P) Professional & Vocational. Dimension: 216 x 145 x 18. Weight in Grams: 400.
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 192
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781137335364
- ISBN
- 9781137335364
Hardback
Condition: New
€ 47.80
€ 47.80
Hardback. This volume consists of two parts: "Developing Quantitative Techniques" and "Exploring Mixed Research Methods". With authors from an array of country backgrounds, including Australia, Brazil, Canada, China, Russia, Singapore, the UK and the US, this volume promotes methodological exchange between the West and the East. Editor(s): Wang, Catherine L.; Ketchen, David J., Jr.; Bergh, Donald D. Series: Research Methodology in Strategy and Management. Num Pages: 330 pages, Illustrations. BIC Classification: KJC; KJM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 21. .
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Emerald Publishing Limited
- Condition
- New
- SKU
- V9781781900260
- ISBN
- 9781781900260
Hardback
Condition: New
€ 147.62
€ 147.62
Hardback. In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe. Num Pages: 256 pages, 11 graphs, 5 colour tables, 11 figures. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 160 x 237 x 22. Weight in Grams: 418.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781137479556
- ISBN
- 9781137479556
Hardback
Condition: New
€ 31.99€ 27.65
€ 31.99
€ 27.65
Hardcover. Commercialization of Innovative Technologies : Bringing Good Ideas to the Marketplace is a practical guide for building a portfolio of interrelated technologies that will dramatically change the way inventors/innovators, investors, technologies, and entrepreneurs approach commercialization of good ideas. Num Pages: 272 pages, Illustrations, ports. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 240 x 165 x 19. Weight in Grams: 520.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470230077
- ISBN
- 9780470230077
Hardback
Condition: New
€ 105.03
€ 105.03
Hardcover. You dona t have to learn your lessons the hard way anymore. Most designers have to learn their lessons through time and experience when it comes to the business and legal aspects of starting and running an interior design firm. Now, Interior Design Law and Business Practices makes the hard lessons easy. Num Pages: 240 pages, Ill. BIC Classification: 1KBB; AMR; KJS; LN. Category: (P) Professional & Vocational. Dimension: 263 x 183 x 19. Weight in Grams: 584.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471583424
- ISBN
- 9780471583424
Hardback
Condition: New
€ 136.88
€ 136.88
Paperback. Num Pages: 320 pages, black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 231 x 154 x 17. Weight in Grams: 442.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118886922
- ISBN
- 9781118886922
Paperback
Condition: New
€ 27.99€ 23.21
€ 27.99
€ 23.21
Paperback. Num Pages: 230 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 15. Weight in Grams: 666.
- Publisher
- The Peterson Institute for International Economics
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780881327267
- ISBN
- 9780881327267
Paperback
Condition: New
€ 29.99€ 22.43
€ 29.99
€ 22.43
Paperback. Countering popular myths of women's deficiencies in communicating in traditionally male professions, the author uses women's talkto illustrate the interactional skills required to contribute effectively to workplace meetings, and presents new insights on the organization of talk in meetings while celebrating women's clear competence." Series: Communicating in Professions and Organizations. Num Pages: 213 pages, biography. BIC Classification: CB; CFB; CFGR; GTC; JFSJ; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 213
- Condition
- New
- SKU
- V9781349541331
- ISBN
- 9781349541331
Paperback
Condition: New
€ 65.81
€ 65.81