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Business & management
Results 3641 - 3660 of 9359
Business & management
Paperback. Num Pages: 776 pages, Illustrated. BIC Classification: KJMV5. Category: (P) Professional & Vocational. Dimension: 232 x 185 x 32. Weight in Grams: 1632.
- Publisher
- Morgan Kaufmann
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780127999593
- ISBN
- 9780127999593
Paperback
Condition: New
€ 63.66
€ 63.66
Hardcover. Discusses the evolution of the male consumer and the desire of marketers to tap into the male market. Using a typical modern male's weekday as a template and examining the influences affecting him, this book considers his exposure to brands and the ways marketers can exploit these channels, taking you through strategies for marketing to men. Num Pages: 256 pages, col. Illustrations. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 241 x 163 x 20. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Kogan Page
- Condition
- New
- SKU
- V9780749450113
- ISBN
- 9780749450113
Hardback
Condition: New
€ 31.99€ 28.70
€ 31.99
€ 28.70
Paperback. Examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. This title focuses on key players in the industry and features interviews with leading names in advertising, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and more. Num Pages: 272 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 156 x 16. Weight in Grams: 456.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749464318
- ISBN
- 9780749464318
Paperback
Condition: New
€ 40.99€ 36.49
€ 40.99
€ 36.49
Paperback. Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. This title analyses every aspect of fashion from a marketing perspective. It also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Num Pages: 240 pages, col. Illustrations, col. ports. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 158 x 13. Weight in Grams: 372.
- Publisher
- Kogan Page Ltd
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780749464462
- ISBN
- 9780749464462
Paperback
Condition: New
€ 33.99€ 30.83
€ 33.99
€ 30.83
Paperback. Combining both quantitative and qualitative aspects of management decision-making with a strong interdisciplinary perspective, this book explores the relationship between hard and soft aspects of decision-making. Examples from the authors' own experiences are used to illustrate issues. Num Pages: 392 pages, Illustrations. BIC Classification: KJMD. Category: (P) Professional & Vocational. Dimension: 246 x 191 x 21. Weight in Grams: 740.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 388
- Format
- Paperback
- Publication date
- 2002
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780201619225
- ISBN
- 9780201619225
Paperback
Condition: New
€ 103.62
€ 103.62
Paperback. Most people believe that large corporations wield enormous political power when they lobby for policies as a cohesive bloc. With this work, the author sets conventional wisdom on its head. He states that business loses in legislative battles unless it has public backing. Series: Studies in Communication, Media & Public Opinion. Num Pages: 264 pages, Ill. BIC Classification: 1KBB; JPA; JPWD; KJ; KN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 155 x 14. Weight in Grams: 350.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- The University of Chicago Press United States
- Edition
- 1st Edition
- Number of pages
- 264
- Condition
- New
- SKU
- V9780226764641
- ISBN
- 9780226764641
Paperback
Condition: New
€ 37.99€ 29.74
€ 37.99
€ 29.74
Paperback. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 14. Weight in Grams: 404.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 272
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9781119143215
- ISBN
- 9781119143215
Paperback
Condition: New
€ 31.99€ 24.98
€ 31.99
€ 24.98
Paperback. A guide to managing human resources strategically, this book provides a holistic overview of the strategic HRM territory, explaining how key HR topics can be thought about strategically. It critically examines strategic practice in ten key HR disciplines and the complexities surrounding their strategic implementation. Num Pages: 600 pages, Illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 242 x 189 x 22. Weight in Grams: 1006.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Pearson Education Limited United Kingdom
- Edition
- 1st Edition
- Number of pages
- 600
- Condition
- New
- SKU
- V9780273681632
- ISBN
- 9780273681632
Paperback
Condition: New
€ 114.63
€ 114.63
Hardcover. Concerns computer-based information systems that can affect the decision making behavior of their users. It tells the reader how to describe these systems and how to differentiate one from the other. Series: John Wiley Series in Information Systems. Num Pages: 272 pages, 48 line figures, 22 tables, bibliography, index. BIC Classification: KJM; KJQ; UYZ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 164 x 22. Weight in Grams: 548.
- Format
- Hardback
- Publication date
- 1991
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471919681
- ISBN
- 9780471919681
Hardback
Condition: New
€ 210.67
€ 210.67
hardcover. Asks to what extent are large corporations unified politically - or, more precisely, when do companies agree on issues and when do they disagree? This is an important question in a democracy whose vitality depends on a wide sharing of power. Num Pages: 304 pages, 15 line illustrations, 31 tables. BIC Classification: 1KBB; JPWD; KJV. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 29. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 1992
- Publisher
- Harvard University Press United States
- Number of pages
- 304
- Condition
- New
- SKU
- V9780674843776
- ISBN
- 9780674843776
Hardback
Condition: New
€ 99.54€ 92.15
€ 99.54
€ 92.15
Hardback. Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers. Editor(s): Glynn, Mark S.; Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 504 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 27. Weight in Grams: 876.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 504
- Condition
- New
- SKU
- V9781848556706
- ISBN
- 9781848556706
Hardback
Condition: New
€ 157.80
€ 157.80
Paperback. Num Pages: 368 pages. BIC Classification: KJVS; KNSH; TTVC. Category: (P) Professional & Vocational. Dimension: 245 x 171 x 24. Weight in Grams: 790.
- Publisher
- Constable and Robinson United Kingdom
- Number of pages
- 345
- Format
- Paperback
- Publication date
- 2010
- Edition
- 2nd Revised edition
- Condition
- New
- SKU
- V9781845284251
- ISBN
- 9781845284251
Paperback
Condition: New
€ 23.99€ 16.58
€ 23.99
€ 16.58
Hardcover. This Second Edition remains the only hands-on guide to using and developing facility location models. It offers a practice-oriented introduction to model-building methods and solution algorithms complete with software for solving classical problems of realistic size and end-of-chapter exercises to enhance reader understanding. Num Pages: 536 pages, illustrations. BIC Classification: KJMD; KJQ; PB. Category: (P) Professional & Vocational. Dimension: 242 x 161 x 32. Weight in Grams: 858.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 2nd Edition
- Number of pages
- 536
- Condition
- New
- SKU
- V9780470905364
- ISBN
- 9780470905364
Hardback
Condition: New
€ 163.11
€ 163.11
Hardcover. This book addresses the many important problems in service operations management, which can be analyzed using two core methodologies: optimization and queueing theory (including numerical simulation of queues). Num Pages: 628 pages, Illustrations. BIC Classification: KJMV5; PBU; TG. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 37. Weight in Grams: 1028.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 628
- Condition
- New
- SKU
- V9780470525883
- ISBN
- 9780470525883
Hardback
Condition: New
€ 177.76
€ 177.76
Hardcover. Use data, technology, and inbound selling to build a remarkable team and accelerate sales
The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 165 x 237 x 25. Weight in Grams: 398.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119047070
- ISBN
- 9781119047070
Hardback
Condition: New
€ 27.99€ 21.16
€ 27.99
€ 21.16
Paperback. An inspiring manifesto for companies to modernize and prepare for business in the 21st century. Num Pages: 256 pages. BIC Classification: KJM; KJU. Category: (P) Professional & Vocational. Dimension: 155 x 233 x 14. Weight in Grams: 402.
- Publisher
- Lid Publishing Inc
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781907794599
- ISBN
- 9781907794599
Paperback
Condition: New
€ 23.99€ 17.96
€ 23.99
€ 17.96
Paperback. Original lessons from the arts and performance world for becoming a more effective manager and leader in business. Num Pages: 224 pages. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 216 x 138. .
- Publisher
- LID Publishing United Kingdom
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781910649251
- ISBN
- 9781910649251
Paperback
Condition: New
€ 17.99€ 14.51
€ 17.99
€ 14.51
Paperback. A short story collection by the author of "Goats". Num Pages: 192 pages. BIC Classification: 1KBB; 2ABM; FYB; HBTB; KJH. Category: (G) General (US: Trade). Dimension: 198 x 129. . Clean copy.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Bloomsbury Publishing PLC London
- Number of pages
- 192
- Condition
- Used, Very Good
- SKU
- KEX0216213
- ISBN
- 9780747568087
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. A short story collection by the author of "Goats". Num Pages: 192 pages. BIC Classification: 1KBB; 2ABM; FYB; HBTB; KJH. Category: (G) General (US: Trade). Dimension: 198 x 129. . Clean copy.
- Condition
- Used, Very Good
- Publisher
- Bloomsbury Publishing PLC London
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2004
- SKU
- KEX0216157
- ISBN
- 9780747568087
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges. Num Pages: 296 pages, B&W diagrams. BIC Classification: KJD; KJS. Category: (G) General (US: Trade). Dimension: 216 x 136 x 22. Weight in Grams: 368.
- Publisher
- Nicholas Brealey Publishing
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781857886283
- ISBN
- 9781857886283
Paperback
Condition: New
€ 19.99€ 15.06
€ 19.99
€ 15.06