Business & management
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Business & management
Hardcover. The marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to data, but a lot of this information will be its own internal data, rather than information being supplied by an external market research agency. Num Pages: 272 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 247 x 167 x 21. Weight in Grams: 574.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471495437
- ISBN
- 9780471495437
Hardback
Condition: New
€ 56.38
€ 56.38
Hardcover. The Art and Science of Interpreting Market Research Evidence offers a complete account of the way todaya s researchers interpret evidence and apply it to decision making. Num Pages: 248 pages, Illustrations. BIC Classification: KJMD; KJSM. Category: (P) Professional & Vocational. Dimension: 251 x 177 x 19. Weight in Grams: 582.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780470844243
- ISBN
- 9780470844243
Hardback
Condition: New
€ 50.82
€ 50.82
Hardcover. Drawing on his own extensive experience, Jones provides rules of thumb essential for the new engineer in industry. Num Pages: 542 pages, Illustrations. BIC Classification: KJMP; KJMV5; TC; TDCC. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 252 x 198 x 36. Weight in Grams: 1214.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 542
- Condition
- New
- SKU
- V9780471961543
- ISBN
- 9780471961543
Hardback
Condition: New
€ 473.26
€ 473.26
Paperback. .
- Publisher
- Elsevier - Health Sciences Division
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780128110355
- ISBN
- 9780128110355
Paperback
Condition: New
€ 74.53
€ 74.53
Hardback. .
- Publisher
- Palgrave Macmillan
- Number of pages
- 132
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781137375759
- ISBN
- 9781137375759
Hardback
Condition: New
€ 70.07€ 45.45
€ 70.07
€ 45.45
Hardback. A practical guide packed with examples of organizations that have successfully tapped into the hidden talents of their workforce. Managers will learn to recognize and mine some key, fundamental leadership traits that are essential for a competitive business. Num Pages: 191 pages, 15 black & white illustrations, 8 colour illustrations, biography. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 247 x 167 x 23. Weight in Grams: 456. Good clean copy in dustwrapper. DW with some minor shelf wear.
- Condition
- Used, Very Good
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2013
- SKU
- KTG0011110
- ISBN
- 9781137282224
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Hardback. Num Pages: 240 pages. BIC Classification: JPHL; KJMB. Category: (P) Professional & Vocational. Dimension: 235 x 166 x 22. Weight in Grams: 426.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118901106
- ISBN
- 9781118901106
Hardback
Condition: New
€ 29.99€ 23.57
€ 29.99
€ 23.57
Hardcover. * Customer Value Creation (CVC) provides an understanding of how leading Business to Business (B2B) companies use deep customer understanding to reduce their cost of serving customers and increase revenues- all leading to profit growth. Num Pages: 464 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 37. Weight in Grams: 690.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 464
- Condition
- New
- SKU
- V9780470547991
- ISBN
- 9780470547991
Hardback
Condition: New
€ 87.33
€ 87.33
Hardback. In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations. Num Pages: 263 pages, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 248 x 161 x 29. Weight in Grams: 434.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9781137502032
- ISBN
- 9781137502032
Hardback
Condition: New
€ 49.99€ 42.04
€ 49.99
€ 42.04
Hardcover. Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 240 x 159 x 25. Weight in Grams: 624.
- Publisher
- Harvard Business School Publishing United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2004
- Edition
- 1ST
- Condition
- New
- SKU
- V9781578517749
- ISBN
- 9781578517749
Hardback
Condition: New
€ 36.99€ 33.76
€ 36.99
€ 33.76
Paperback. Helps working photographers and other creative people to define their commercial identity based on personality, raw abilities and circumstances, and enables them to devise a foolproof plan for a more fulfilling, recession-proof approach to the business. Num Pages: 240 pages, b/w throughout. BIC Classification: AJ; KJC. Category: (G) General (US: Trade). Dimension: 208 x 140 x 17. Weight in Grams: 246.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Watson-Guptill Publications United States
- Edition
- 2 Exp Rev
- Number of pages
- 240
- Condition
- New
- SKU
- V9780817400019
- ISBN
- 9780817400019
Paperback
Condition: New
€ 20.99€ 15.66
€ 20.99
€ 15.66
Paperback. Editor(s): Scarfani, Darren C. Num Pages: 56 pages, illustrations. BIC Classification: 1KBB; KJVS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 156 x 225 x 6. Weight in Grams: 118.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 56
- Condition
- New
- SKU
- V9781621006268
- ISBN
- 9781621006268
Paperback
Condition: New
€ 72.40€ 51.35
€ 72.40
€ 51.35
Paperback. Organizational Ethnography brings contributions from leading scholars in organizational studies that help to develop an ethnographic perspective on organizations and organizational research. Editor(s): Yanow, Dvora; Ybema, Sierk; Kamsteeg, Frans H.; Wels, Harry. Num Pages: 304 pages, black & white tables, figures. BIC Classification: JHMP; KJU. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 242 x 172 x 20. Weight in Grams: 542.
- Publisher
- SAGE Publications Ltd United Kingdom
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781847870469
- ISBN
- 9781847870469
Paperback
Condition: New
€ 69.70
€ 69.70
Paperback. Most books on allocating major corporate resources are written from just one viewpoint whether it be on finance, strategy or behavioural science. Professor Tomkins argues that these important decisions obviously have multi--functional facets and implications. In this book he presents an integrated approach. Num Pages: 300 pages, 0. BIC Classification: KFFH; KJC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 159 x 18. Weight in Grams: 414.
- Format
- Paperback
- Publication date
- 1991
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 300
- Condition
- New
- SKU
- V9780631178224
- ISBN
- 9780631178224
Paperback
Condition: New
€ 45.99€ 35.62
€ 45.99
€ 35.62
Paperback. Intended for non-profit board members and chief executives, this work is both an introduction and manual on board organization, procedures, leadership, accountability and legal concerns. Num Pages: 256 pages, index. BIC Classification: KJM; KJVX. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 15. Weight in Grams: 314.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780787909161
- ISBN
- 9780787909161
Paperback
Condition: New
€ 41.99€ 41.52
€ 41.99
€ 41.52
Paperback. This accessible Second Edition of A User's Manual to the PMBOK Guide walks the reader through the new Fifth Edition of the PMBOK Guide, beginning with the process definition, then a description of the intent of the process, followed by a discussion of the individual ITTOs (inputs, tools and techniques and outputs). Num Pages: 320 pages, illustrations. BIC Classification: KJMP. Category: (P) Professional & Vocational. Dimension: 271 x 218 x 17. Weight in Grams: 740.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118431078
- ISBN
- 9781118431078
Paperback
Condition: New
€ 94.65
€ 94.65
Paperback. Num Pages: 256 pages. BIC Classification: KJ; TG; TJ. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781119393986
- ISBN
- 9781119393986
Paperback
Condition: New
€ 91.70
€ 91.70
Paperback. The easy way to take control of project timelines, resources, budgets, and details Project manager, meet your new assistant! Once you discover Project 2016 you'll be amazed at how efficient and effective the project management process can be. Num Pages: 360 pages, illustrations. BIC Classification: KJM; UF. Category: (P) Professional & Vocational. Dimension: 189 x 250 x 22. Weight in Grams: 496.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119224518
- ISBN
- 9781119224518
Paperback
Condition: New
€ 26.99€ 19.75
€ 26.99
€ 19.75
Paperback. Strategy is about identifying why your business matters, not just analysing the competition. Cynthia Montgomery reveals how leaders can embrace the crucial role of The Strategist to really define and drive the objectives and advantages to power their companies forward. Num Pages: 208 pages. BIC Classification: KJC; KJMB. Category: (P) Professional & Vocational. Dimension: 196 x 165 x 16. Weight in Grams: 200.
- Publisher
- HarperCollins Publishers
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780007467150
- ISBN
- 9780007467150
Paperback
Condition: New
€ 13.99€ 10.58
€ 13.99
€ 10.58
Hardcover. Volume 18 of Research on Professional Responsibility and Ethics in Accounting continues the series' focus on the nature of interactions between accountants, regulators and standard setters, investigating how and why accountants resolve the dilemmas that occur. Editor(s): Jeffrey, Cynthia. Series: Research on Professional Responsibility and Ethics in Accounting. Num Pages: 232 pages. BIC Classification: KFC; KJG. Category: (P) Professional & Vocational. Dimension: 159 x 231 x 23. Weight in Grams: 488.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Emerald Group Publishing Limited
- Condition
- New
- SKU
- V9781784411640
- ISBN
- 9781784411640
Hardback
Condition: New
€ 131.87
€ 131.87
Hardback. Presents the research and cases that focus on the professional responsibilities of accountants and how they deal with the ethical issues they face. This title features articles on a broad range of important topics, including professionalism, social responsibility, ethical judgment, and accountability. Editor(s): Jeffrey, Cynthia. Series Editor(s): Jeffrey, Cynthia. Series: Research on Professional Responsibility & Ethics in Accounting. Num Pages: 260 pages, black & white illustrations, black & white tables. BIC Classification: HPQ; KFC; KJG. Category: (P) Professional & Vocational. Dimension: 233 x 160 x 19. Weight in Grams: 500.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Emerald Publishing Limited United Kingdom
- Edition
- 1st Edition
- Number of pages
- 260
- Condition
- New
- SKU
- V9781849507226
- ISBN
- 9781849507226
Hardback
Condition: New
€ 116.26
€ 116.26
Hardback. Intends to offer research and cases that focus on the professional responsibilities of accountants and how they deal with the ethical issues they face. This series features articles on a range of important topics, including professionalism, social responsibility, corporate responsibility, ethical judgments, and accountability. Editor(s): Jeffrey, Cynthia. Series Editor(s): Jeffrey, Cynthia. Series: Research on Professional Responsibility & Ethics in Accounting. Num Pages: 248 pages. BIC Classification: KFC; KJG. Category: (G) General (US: Trade). Dimension: 173 x 233 x 24. Weight in Grams: 506.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 248
- Condition
- New
- SKU
- V9781780527604
- ISBN
- 9781780527604
Hardback
Condition: New
€ 125.46
€ 125.46
Hardback. Focuses on the professional responsibilities of accountants and how they deal with the ethical issues they face. This title features articles on a range of important topics, including professionalism, social responsibility, ethical judgment, and accountability. Editor(s): Jeffrey, Cynthia. Series Editor(s): Jeffrey, Cynthia. Series: Research on Professional Responsibility & Ethics in Accounting. Num Pages: 192 pages, ill. BIC Classification: KFC; KJG. Category: (P) Professional & Vocational. Dimension: 236 x 150 x 26. Weight in Grams: 528.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 192
- Condition
- New
- SKU
- V9781780520049
- ISBN
- 9781780520049
Hardback
Condition: New
€ 123.83
€ 123.83
Hardback. High-quality research and case studies that focus on the professional responsibilities of accountants and how they deal with the ethical issues they face. This series features articles on a broad range of important and timely topics, including professionalism, social responsibility, ethical judgment, and accountability. Editor(s): Jeffrey, Cynthia. Series: Research on Professional Responsibility and Ethics in Accounting. Num Pages: 180 pages. BIC Classification: KFC; KJG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 237 x 153 x 20. Weight in Grams: 420.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 180
- Condition
- New
- SKU
- V9781848553767
- ISBN
- 9781848553767
Hardback
Condition: New
€ 116.26
€ 116.26