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Business & management
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Business & management
Paperback. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox. Num Pages: 192 pages. BIC Classification: KJC; KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 197 x 129 x 13. Weight in Grams: 140.
- Publisher
- Profile Books Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2000
- Condition
- New
- SKU
- V9781861976055
- ISBN
- 9781861976055
Paperback
Condition: New
€ 15.99€ 11.70
€ 15.99
€ 11.70
Paperback. Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu Num Pages: 272 pages, black & white illustrations. BIC Classification: GPS; KJK; KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 189 x 19. Weight in Grams: 380.
- Publisher
- HarperCollins Publishers Inc United States
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2002
- Edition
- 1st
- Condition
- New
- SKU
- V9780060007737
- ISBN
- 9780060007737
Paperback
Condition: New
€ 16.99€ 12.18
€ 16.99
€ 12.18
Paperback. .
- Publisher
- HarperBusiness
- Format
- Paperback
- Publication date
- 2005
- Edition
- Reprint
- Condition
- New
- SKU
- V9780060570156
- ISBN
- 9780060570156
Paperback
Condition: New
€ 15.99€ 12.58
€ 15.99
€ 12.58
Paperback. Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions. Num Pages: 160 pages, line drawings. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 196 x 135 x 11. Weight in Grams: 140.
- Publisher
- Profile Books
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 1994
- Edition
- Main
- Condition
- New
- SKU
- V9781861976109
- ISBN
- 9781861976109
Paperback
Condition: New
€ 13.99€ 10.79
€ 13.99
€ 10.79
Paperback. Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Num Pages: 224 pages. BIC Classification: KJC; KJP; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 203 x 134 x 13. Weight in Grams: 222.
- Publisher
- McGraw-Hill Education - Europe
- Number of pages
- 213
- Format
- Paperback
- Publication date
- 2001
- Edition
- 2nd ed.
- Condition
- New
- SKU
- V9780071373586
- ISBN
- 9780071373586
Paperback
Condition: New
€ 20.99€ 16.79
€ 20.99
€ 16.79
Paperback. The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it over time. Num Pages: 272 pages. BIC Classification: KJC; KJD. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 155 x 234 x 22. Weight in Grams: 360.
- Publisher
- Little, Brown Book Group
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780349411361
- ISBN
- 9780349411361
Paperback
Condition: New
€ 23.99€ 16.61
€ 23.99
€ 16.61
Paperback. Discovery--oriented supervision is a whole new dimension of supervision. It explores deep down inside the other persona s ideas about psychotherapy; to discover their inner, probably unformed, deeper pool of ideas about psychotherapy. This volume will help trainees, teachers and supervisors to become acquainted with the area of supervision. Num Pages: 150 pages. BIC Classification: KJMV2; MMJT. Category: (P) Professional & Vocational. Dimension: 232 x 156 x 14. Weight in Grams: 388.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 150
- Condition
- New
- SKU
- V9781861564849
- ISBN
- 9781861564849
Paperback
Condition: New
€ 65.17
€ 65.17
Paperback. What makes a good leader? Ten leaders, ten key virtues This readable distillation of the core common features of successful leaders shows how an individual's character, and especially their virtue, is the defining factor. Without these ten vital virtues, leadership becomes "misleadership. Series: Foundations of Business Ethics. Num Pages: 232 pages. BIC Classification: KJMB. Category: (P) Professional & Vocational. Dimension: 153 x 230 x 13. Weight in Grams: 300.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 232
- Condition
- New
- SKU
- V9780470672310
- ISBN
- 9780470672310
Paperback
Condition: New
€ 31.99€ 24.94
€ 31.99
€ 24.94
Hardcover. What makes a good leader? Ten leaders, ten key virtues This readable distillation of the core common features of successful leaders shows how an individual's character, and especially their virtue, is the defining factor. Without these ten vital virtues, leadership becomes "misleadership. Series: Foundations of Business Ethics. Num Pages: 226 pages, black & white illustrations. BIC Classification: KJMB. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 16. Weight in Grams: 448.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 232
- Condition
- New
- SKU
- V9780470672303
- ISBN
- 9780470672303
Hardback
Condition: New
€ 92.30€ 76.82
€ 92.30
€ 76.82
Hardcover. Called "today's hottest financial idea and getting hotter" by fortune magazine, Economic Value Added (EVA) is the topic of conversation in financial circles around the world, from Germany and Japan to Singapore and South Africa. Num Pages: 256 pages, Illustrations. BIC Classification: KFC; KJMV1. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 161 x 23. Weight in Grams: 528.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471298601
- ISBN
- 9780471298601
Hardback
Condition: New
€ 35.99€ 28.86
€ 35.99
€ 28.86
Hardcover. Public Private Partnership is a key issue in the construction industry -- causing much concern among contractors, funders and facility managers. Demand has been building for a thorough analysis. Editor(s): Akintoye, Akintola; Beck, Matthias; Hardcastle, Cliff. Num Pages: 448 pages, 25. BIC Classification: KJMD; KNJC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 263 x 187 x 32. Weight in Grams: 1000.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 448
- Condition
- New
- SKU
- V9780632064656
- ISBN
- 9780632064656
Hardback
Condition: New
€ 143.59
€ 143.59
Hardback. * *1. covers all construction process themes in one book * *2. encourages a reflective approach through numerous exercises and tasks * *3. Editor(s): Akintoye, Akintola; Goulding, Jack; Zawdie, Girma. Num Pages: 456 pages, illustrations. BIC Classification: KJM; KNJC; TNK. Category: (P) Professional & Vocational. Dimension: 249 x 176 x 25. Weight in Grams: 1044.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 456
- Condition
- New
- SKU
- V9781405156486
- ISBN
- 9781405156486
Hardback
Condition: New
€ 118.59
€ 118.59
Paperback. Presents seven timeless laws for businesses and individuals in a world that is dominated by rapid change and digital technology. This title shares the vision and values required to succeed with the untold backstories to influential and iconic innovation. Num Pages: 272 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 214 x 152 x 21. Weight in Grams: 338.
- Publisher
- Ebury Publishing United Kingdom
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780091947569
- ISBN
- 9780091947569
Paperback
Condition: New
€ 23.99€ 16.54
€ 23.99
€ 16.54
Hardback. Explores the ways in which an organization's existing competences can be enhanced as sources of competitive advantage - either enduring or intendedly transitional. Editor(s): Heene, Aimee; Sanchez, Ron. Series: Advances in Applied Business Strategy. Num Pages: 275 pages, black & white illustrations, black & white tables, figures, charts, graphs. BIC Classification: KJC; KJT. Category: (P) Professional & Vocational. Dimension: 240 x 165 x 25. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 275
- Condition
- New
- Edition
- Illustrated
- SKU
- V9781848558762
- ISBN
- 9781848558762
Hardback
Condition: New
€ 127.29
€ 127.29
Hardback. Explores how organizational competence and dynamic capabilities can support the competitive position of a firm. This book describes strategic, organizational, and behavioral perspectives on processes of competence development. Editor(s): Heene, Aime; Martens, Rudy; Sanchez, Ron. Series: Advances in Applied Business Strategy. Num Pages: 220 pages, 1, black & white illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 14. Weight in Grams: 488.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Emerald Publishing Limited United States
- Number of pages
- 220
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780762314720
- ISBN
- 9780762314720
Hardback
Condition: New
€ 114.85
€ 114.85
Hardcover. Effectively introduce and promote analytics within your enterprise All companies use information to set strategies and accomplish business objectives. Series: Wiley and SAS Business Series. Num Pages: 208 pages, illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 237 x 160 x 20. Weight in Grams: 390.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9781118724651
- ISBN
- 9781118724651
Hardback
Condition: New
€ 56.25€ 48.28
€ 56.25
€ 48.28
Hardcover. Editor(s): Aidarous, Salah; Plevyak, Thomas. Series: IEEE Press Series on Network Management. Num Pages: 342 pages, black & white illustrations. BIC Classification: KJM; KNTT; TJKD; TJKS; UT; UY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 262 x 184 x 24. Weight in Grams: 908.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- I.E.E.E.Press United States
- Edition
- 1st Edition
- Number of pages
- 342
- Condition
- New
- SKU
- V9780780334540
- ISBN
- 9780780334540
Hardback
Condition: New
€ 227.13
€ 227.13
Hardcover. If we trust someone we put ourselves at risk, but we do so voluntarily. In business there may be no way of clinching that deal without engaging in that personal risk, but to deny or externalise that risk is to enter the world of blame and misuse of power. This book reconnects our intuitive understanding of trust with the roots of business risk. Num Pages: 268 pages, glossary. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 22. Weight in Grams: 532.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 268
- Condition
- New
- SKU
- V9780470853184
- ISBN
- 9780470853184
Hardback
Condition: New
€ 56.30
€ 56.30
Paperback. Num Pages: 138 pages, b/w photos. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 214 x 141 x 8. Weight in Grams: 192.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- B Jain Publishers Pvt Ltd India
- Number of pages
- 138
- Condition
- New
- SKU
- V9788131906620
- ISBN
- 9788131906620
Paperback
Condition: New
€ 7.07
€ 7.07
Hardcover. Num Pages: 160 pages, tables. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 260 x 186 x 16. Weight in Grams: 544.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 160
- Condition
- New
- SKU
- V9781590330616
- ISBN
- 9781590330616
Hardback
Condition: New
€ 82.88€ 58.39
€ 82.88
€ 58.39
Hardcover. Adweek books." Includes index. Commissioning organisation: by Agnieszka Winkler. xii, 227 p. ill. 24 cm. Stiff boards. As new with dw." Keywords: "Business, Finance & Law - E-Commerce - General,Business, Finance & Law - E-Commerce - Managers' Guides to Computing,"
- Condition
- Used, Like New
- Publisher
- John Wiley & Sons
- Format
- Hardback
- Publication date
- 1999
- Edition
- 1st Edition
- SKU
- KEX0164428
- ISBN
- 9780471295556
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. Used hardback, in good condition. With dustjacket.
- Condition
- Used, Good
- Publisher
- John Wiley & Sons
- Format
- Hardback
- Publication date
- 1999
- Edition
- 1st Edition
- SKU
- KIN0008804
- ISBN
- 9780471295556
Hardback
Condition: Used, Good
€ 4.99
€ 4.99
Paperback. Num Pages: 160 pages, 80 Colour. BIC Classification: KJC; KJP. Category: (G) General (US: Trade). Dimension: 182 x 150 x 13. Weight in Grams: 294.
- Publisher
- BIS Publishers B.V. Netherlands
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2013
- Edition
- 13001st
- Condition
- New
- SKU
- V9789063693077
- ISBN
- 9789063693077
Paperback
Condition: New
€ 19.99€ 16.23
€ 19.99
€ 16.23
Paperback. This book and Web site package introduces students to human factors concepts and reinforces them using cases, articles, and examples on the Web site. Num Pages: 384 pages, Illustrations. BIC Classification: KJMD; KJMP; UFP. Category: (P) Professional & Vocational. Dimension: 234 x 191 x 20. Weight in Grams: 662.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9781118097397
- ISBN
- 9781118097397
Paperback
Condition: New
€ 93.30
€ 93.30