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Business & management

Results 341 - 360 of 8400

Business & management

Hardback. The practical, expert guide to reaching the new consumer

Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Num Pages: 176 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 161 x 21. Weight in Grams: 348.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119092896
ISBN
9781119092896
Hardback
Condition: New

€ 25.99
€ 16.50

Hardcover. Reports of tinkering's death have been greatly exaggerated. In this book, readers will see how tinkering has been the guiding force behind both major corporate-sponsored innovations such as the personal computer and Ethernet, and smaller scale inventions with great potential. BIC Classification: 1KBB; HBJK; HBLW; KJH. Category: (Y) Teenage / Young Adult. Dimension: 248 x 164 x 22. Weight in Grams: 418. 224 pages. Reports of tinkering's death have been greatly exaggerated. In this book, readers will see how tinkering has been the guiding force behind both major corporate-sponsored innovations such as the personal computer and Ethernet, and smaller scale inventions with great potential. Cateogry: (Y) Teenage / Young Adult. BIC Classification: 1KBB; HBJK; HBLW; KJH. Dimension: 248 x 164 x 22. Weight: 418.
Format
Hardback
Publication date
2013
Publisher
Basic Books
Edition
First Edition
Number of pages
224
Condition
New
SKU
V9780465009237
ISBN
9780465009237
Hardback
Condition: New

€ 43.18

Paperback. Poorly designed employee surveys frustrate participants, analysts, and executives and can end up doing more harm than good. Alec Levenson offers sensible, practical ways to make them more useful and accurate and counters a number of unhelpful but common practices. Num Pages: 168 pages. BIC Classification: KJMV2. Category: (G) General (US: Trade). Dimension: 216 x 143 x 11. Weight in Grams: 222.
Format
Paperback
Publication date
2014
Publisher
Berrett-Koehler Publishers
Edition
1st Edition
Condition
New
SKU
V9781626561199
ISBN
9781626561199
Paperback
Condition: New

€ 24.99
€ 20.51

Paperback. Num Pages: 240 pages. BIC Classification: KJC; KJMV2; KJMV3. Category: (G) General (US: Trade). Dimension: 141 x 214 x 22. Weight in Grams: 356.
Format
Paperback
Publication date
2015
Publisher
Berrett-Koehler
Edition
1st Edition
Condition
New
SKU
V9781626560550
ISBN
9781626560550
Paperback
Condition: New

€ 32.99
€ 26.59

Hardcover. Num Pages: 240 pages. BIC Classification: KJM; KJVS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119191834
ISBN
9781119191834
Hardback
Condition: New

€ 25.00
€ 21.01

Hardcover. Editor(s): Dominguez, Alejandro L. Num Pages: 234 pages, tables & charts. BIC Classification: KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 263 x 187 x 20. Weight in Grams: 688.
Format
Hardback
Publication date
2013
Publisher
Nova Science Publishers Inc United States
Number of pages
234
Condition
New
SKU
V9781604561425
ISBN
9781604561425
Hardback
Condition: New

€ 238.08
€ 162.21

Paperback. Offers an introduction to asset pricing, optimal portfolio selection, risk measurement, and investment evaluation. This title includes research in the area of incomplete markets and unhedgeable risks, and a chapter on finite difference methods. It integrates detailed examples and MATLAB codes. Num Pages: 416 pages, Illustrations. BIC Classification: KF; KJQ; PBW. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 25. Weight in Grams: 622.
Publisher
Princeton University Press
Number of pages
416
Format
Paperback
Publication date
2009
Edition
Second
Condition
New
SKU
V9780691141213
ISBN
9780691141213
Paperback
Condition: New

€ 101.19
€ 77.57

Paperback. Takes on the various trends in product innovation as the key to marketing. Num Pages: 152 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 184 x 122 x 11. Weight in Grams: 146.
Format
Paperback
Publication date
2010
Publisher
Agate Publishing United States
Number of pages
152
Condition
New
SKU
V9781932841572
ISBN
9781932841572
Paperback
Condition: New

€ 15.99
€ 14.37

paperback.
Edition
1st Edition
Publisher
Hodder & Stoughton
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473621640
ISBN
9781473621640
Paperback
Condition: New

€ 17.99
€ 13.44

Hardback. A look at the ubiquitous new business model, the platform, that's taking over the economy and our digital lives. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather that making things, they simply connect people. Num Pages: 256 pages, illustrations. BIC Classification: KCK; KJE; KNTX; UBJ. Category: (G) General (US: Trade). Dimension: 245 x 164 x 30. Weight in Grams: 450.
Publisher
Griffin Publishing
Format
Hardback
Publication date
2016
Condition
New
SKU
V9781250091895
ISBN
9781250091895
Hardback
Condition: New

€ 31.99
€ 26.12

Paperback. How understanding the signaling within social networks can change the way we make decisions, work with others, and manage organizations. Num Pages: 208 pages. BIC Classification: JFFP; JMR; KJP. Category: (G) General (US: Trade). Dimension: 197 x 131 x 16. Weight in Grams: 246.
Publisher
MIT Press Ltd United States
Number of pages
208
Format
Paperback
Publication date
2010
Edition
0th Edition
Condition
New
SKU
V9780262515122
ISBN
9780262515122
Paperback
Condition: New

€ 19.99
€ 17.02

Hardcover. Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity. Num Pages: 208 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 230 x 151 x 20. Weight in Grams: 456.
Publisher
John Wiley & Sons Inc United States
Number of pages
288
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118756232
ISBN
9781118756232
Hardback
Condition: New

€ 23.99
€ 17.65

Paperback. The Misfit Economy illustrates how lessons in creativity, innovation, salesmanship, and entrepreneurship can come from surprising places. Num Pages: 256 pages. BIC Classification: KJH. Category: (G) General (US: Trade). Dimension: 143 x 256 x 24. Weight in Grams: 228.
Publisher
Simon & Schuster
Format
Paperback
Publication date
2016
Edition
Reprint
Condition
New
SKU
V9781451688832
ISBN
9781451688832
Paperback
Condition: New

€ 18.99
€ 16.33

Hardback. Al Giacco is the former chairman and CEO of Hercules. This book focusses on Giacco's role in key developments at Hercules, including establishing Hercules as a major player in the aerospace industry, providing troubleshooting leadership for the polymers division, restructuring Hercules to deal with the changes created by the energy crisis and more. Num Pages: 291 pages, 34ill. BIC Classification: BGB; KJC; KJH; PDX. Category: (P) Professional & Vocational. Dimension: 241 x 165 x 25. Weight in Grams: 567.
Format
Hardback
Publication date
2003
Publisher
Associated University Presses United States
Number of pages
291
Condition
New
SKU
V9780874138382
ISBN
9780874138382
Hardback
Condition: New

€ 141.84

Paperback. Startups with a hot product often double or triple in size quickly-a recipe for chaos if company leaders aren't prepared for the pitfalls of hyper-growth. If you're leading a startup or a new team between 10 and 150 people, this guide provides a practical approach to managing your way through these challenges. Num Pages: 282 pages, black & white illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 153 x 284 x 2. Weight in Grams: 404.
Format
Paperback
Publication date
2017
Publisher
O´Reilly Media, Inc, USA
Edition
1st Edition
Condition
New
SKU
V9781491952276
ISBN
9781491952276
Paperback
Condition: New

€ 43.99
€ 41.21

Paperback. The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy. Num Pages: 384 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 189 x 23. Weight in Grams: 710.
Format
Paperback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
3rd Edition
Number of pages
384
Condition
New
SKU
V9780470401156
ISBN
9780470401156
Paperback
Condition: New

€ 26.99
€ 22.24

Paperback. From advertising and public relations to selling and packaging, marketing plays a key role in almost every business process. This book drills down to the basics, providing readers with a better understanding of the vital role that this discipline plays throughout a company. Num Pages: 384 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 21. Weight in Grams: 574.
Format
Paperback
Publication date
2006
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
384
Condition
New
SKU
V9780471790792
ISBN
9780471790792
Paperback
Condition: New

€ 123.75

Hardback. A content marketing framework grounded in real-world research The Rules of Perception provides an insightful guide to content marketing for today's audiences. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781119345114
ISBN
9781119345114
Hardback
Condition: New

€ 25.99
€ 21.27

Hardback. Num Pages: 169 pages, Illustrations, map. BIC Classification: JMJ; KJF; KJMV2; KJMV5. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 258 x 181 x 16. Weight in Grams: 496.
Publisher
Nova Science Publishers Inc United States
Format
Hardback
Publication date
2012
Edition
UK ed.
Condition
New
SKU
V9781613244159
ISBN
9781613244159
Hardback
Condition: New

€ 238.08
€ 159.66

Paperback. Num Pages: 320 pages, illustrations. BIC Classification: KJMV. Category: (P) Professional & Vocational. Dimension: 190 x 243 x 19. Weight in Grams: 876.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118968055
ISBN
9781118968055
Paperback
Condition: New

€ 37.99
€ 25.20

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