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Business & management
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Business & management
Paperback. Since the publication of the first edition, the field has seen many dramatic changes. Eight new case studies and 70% new material bring this Second Edition of Applied Data Mining for Business and Industry completely up to date. All the methods described are either computational or of a statistical-modeling nature. Num Pages: 258 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJ; UNC; UNF. Category: (P) Professional & Vocational. Dimension: 227 x 150 x 16. Weight in Grams: 398.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 258
- Condition
- New
- SKU
- V9780470058879
- ISBN
- 9780470058879
Paperback
Condition: New
€ 66.80
€ 66.80
Paperback. Employees have a set of needs as part of the 'psychological contract' of employment. However, organizations operate for a reason and they too have agendas and needs. It is how the two come together that determines the capacity for good human relations and optimum productivity. Editor(s): Kinder, Andrew; Hughes, Rick; Cooper, Cary L. Num Pages: 368 pages, black & white illustrations, black & white line drawings, black & white tables, figures. BIC Classification: JMJ; KJMV2. Category: (P) Professional & Vocational. Dimension: 243 x 169 x 18. Weight in Grams: 624.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780470059005
- ISBN
- 9780470059005
Paperback
Condition: New
€ 61.71
€ 61.71
Paperback. Promoting the satisfaction, commitment, mental health and well-being of employees is important not only in itself, but also because evidence shows that those who are positive in these respects respond better to change and are more productive. Num Pages: 140 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 228 x 158 x 10. Weight in Grams: 222.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 140
- Condition
- New
- SKU
- V9780470059814
- ISBN
- 9780470059814
Paperback
Condition: New
€ 87.18
€ 87.18
Hardcover. Marketing, in both a strategic and tactical sense, is basic to a company's success and survival. Surprisingly, many firms are still struggling to identify what good marketing is. Marketing Excellence sheds light on exactly why some of today's most successful marketing campaigns have actually succeeded. Num Pages: 388 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 162 x 27. Weight in Grams: 692.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 388
- Condition
- New
- SKU
- V9780470060278
- ISBN
- 9780470060278
Hardback
Condition: New
€ 43.99€ 33.72
€ 43.99
€ 33.72
Hardcover. Argues that many in the West have misunderstood the mechanics of mass behavior because of misplaced notions of what it means to be a human being. This book offers radical, controversial and significant theory of consumer behavior in a generation. Num Pages: 368 pages, Illustrations. BIC Classification: KJU. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 25. Weight in Grams: 668.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780470060360
- ISBN
- 9780470060360
Hardback
Condition: New
€ 36.99€ 26.37
€ 36.99
€ 26.37
Hardcover. Intellectual property is one of the most valuable assets to all brand owners, distinguishing them from their competitors in local, national and global markets. A written IP policy deals with such issues as what rights the company owns, who looks after them, what the company's licensing policy is, and how the company deals with infringers. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 221 x 153 x 18. Weight in Grams: 418.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780470060377
- ISBN
- 9780470060377
Hardback
Condition: New
€ 47.73
€ 47.73
Paperback. The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years. Num Pages: 236 pages, black & white tables, diagrams. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 169 x 13. Weight in Grams: 456.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 236
- Condition
- New
- SKU
- V9780470061299
- ISBN
- 9780470061299
Paperback
Condition: New
€ 62.98
€ 62.98
Hardcover. Market Research is the systematic, objective collection and analysis of data in order to increase understanding about a particular market, competition and/or environment. And with markets throughout the world becoming increasingly more competitive, market research is now rising up the agenda of organisations both large and small. Editor(s): Mouncey, Peter; Wimmer, Frank. Num Pages: 720 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 44. Weight in Grams: 1150.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 720
- Condition
- New
- SKU
- V9780470065273
- ISBN
- 9780470065273
Hardback
Condition: New
€ 93.62
€ 93.62
Hardcover. There are 1. 5 million individual companies designing, engineering, constructing and managing the built environment in the United States, Britain, Canada and Australia. The main concern of these companies is their ability to thrive in a new global economy that is constantly changing, dauntingly complex, and extremely competitive. Num Pages: 216 pages, col. Illustrations. BIC Classification: AMC; KJC; TNK. Category: (P) Professional & Vocational. Dimension: 247 x 177 x 19. Weight in Grams: 786.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 216
- Condition
- New
- SKU
- V9780470065600
- ISBN
- 9780470065600
Hardback
Condition: New
€ 57.89
€ 57.89
Hardcover. In order to cope with the business complexity of the 21st century, we require a new way of thinking about and describing, how corporations function. A new business orientated methodology that is understood by everyone in the business community, not just the IT practitioners, must be established. Num Pages: 264 pages, Illustrations. BIC Classification: KJQ. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 19. Weight in Grams: 502.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 264
- Condition
- New
- SKU
- V9780470066546
- ISBN
- 9780470066546
Hardback
Condition: New
€ 45.20
€ 45.20
Hardcover. Praise for stop acting like a seller and Start Thinking Like a Buyer "Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter. ' If you want to set yourself apart from others, whether you're selling a product or a concept, this is a book to read. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 165 x 30. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470068342
- ISBN
- 9780470068342
Hardback
Condition: New
€ 25.99€ 19.51
€ 25.99
€ 19.51
Hardcover. Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Num Pages: 480 pages, Illustrations. BIC Classification: KJVX. Category: (P) Professional & Vocational. Dimension: 186 x 262 x 32. Weight in Grams: 1032.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 480
- Condition
- New
- SKU
- V9780470080399
- ISBN
- 9780470080399
Hardback
Condition: New
€ 89.80
€ 89.80
Paperback. * A step-by-step guide for achieving clarity and brevity in business communications * Builds the essential writing, speaking, and listening skills needed to succeed. * Includes Communication Dilemmas boxes that pose interesting, real-life communication choices and challenges. Num Pages: 608 pages, Illustrations. BIC Classification: KJP. Category: (P) Professional & Vocational. Dimension: 235 x 192 x 24. Weight in Grams: 940.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 3rd Edition
- Number of pages
- 608
- Condition
- New
- SKU
- V9780470084458
- ISBN
- 9780470084458
Paperback
Condition: New
€ 232.44
€ 232.44
Paperback. This book introduces the reader to terms and concepts that are necessary to understand OB and their application to modern organizations. It also offers sufficient grounding in the field that enables the reader to read scholarly publications such as HR, CMR, and AMJ. Num Pages: 496 pages, illustrations. BIC Classification: KJU. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 17. Weight in Grams: 574.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 7th Edition
- Number of pages
- 496
- Condition
- New
- SKU
- V9780470086957
- ISBN
- 9780470086957
Paperback
Condition: New
€ 163.64
€ 163.64
Paperback. * Now business professionals can build a foundation for developing their style of leadership with this comprehensive guide * New profiles have been added throughout the text that incorporate people, organisations, and nations that have been in the news in the recent past. Num Pages: 320 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 11. Weight in Grams: 376.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 4th Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780470086988
- ISBN
- 9780470086988
Paperback
Condition: New
€ 220.98
€ 220.98
Paperback. In Search of Entrepreneurial Excellence examines the entrepreneurial process of identifying business opportunities, evaluating potential business ventures, and developing a game plan for creating a venture from scratch. It identifies various qualities and capabilities entrepreneurs need to have to increase the odds for success. Num Pages: 436 pages, , black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 253 x 179 x 26. Weight in Grams: 888.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 436
- Condition
- New
- SKU
- V9780470087275
- ISBN
- 9780470087275
Paperback
Condition: New
€ 85.98
€ 85.98
Paperback. In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. Num Pages: 572 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 258 x 196 x 27. Weight in Grams: 1184.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 572
- Condition
- New
- SKU
- V9780470091166
- ISBN
- 9780470091166
Paperback
Condition: New
€ 72.12
€ 72.12
Paperback. The fifth edition of this book reflects its continued popularity and standing in the field. It provides a clear guide to the role of modelling and the computer simulation methods used in management science. Readers will find an in--depth coverage of the modelling, computing and statistical aspects of discrete simulation and systems dynamics. Num Pages: 328 pages, illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 189 x 248 x 18. Weight in Grams: 644.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 5th Edition
- Number of pages
- 328
- Condition
- New
- SKU
- V9780470092309
- ISBN
- 9780470092309
Paperback
Condition: New
€ 68.08
€ 68.08
Hardcover. Location-based Services features nine comprehensive chapters that guide readers through the fundamental areas of LBSs and provide detailed coverage of the scientific challenges facing their development. The book also deals with underlying service platforms and interfaces, which will be invaluable for developers who plan to realize LBSs. Num Pages: 386 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 252 x 170 x 27. Weight in Grams: 802.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 386
- Condition
- New
- SKU
- V9780470092316
- ISBN
- 9780470092316
Hardback
Condition: New
€ 138.15
€ 138.15
Hardcover. A behind-the-scenes look at the underlying roles of each player in a mergers and acquisitions transaction Mergers and Acquisitions Dealmaker explores the roles of the buyers and sellers involved in mergers and acquisitions as well as executive management, line management, and the corporate development team. Num Pages: 240 pages. BIC Classification: KJVB. Category: (P) Professional & Vocational. Dimension: 236 x 164 x 21. Weight in Grams: 494.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780470098158
- ISBN
- 9780470098158
Hardback
Condition: New
€ 36.27
€ 36.27