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Business & management

Results 15097 - 15120 of 33478

Business & management

Paperback. Num Pages: 373 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 20. Weight in Grams: 725.
Format
Paperback
Publication date
1993
Publisher
Gabler Germany
Edition
2., vollst. uberarb. u. erw. Aufl. 1993
Number of pages
373
Condition
New
SKU
V9783409236102
ISBN
9783409236102
Paperback
Condition: New

€ 59.06

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 286.
Format
Paperback
Publication date
2013
Publisher
Springer Gabler United States
Condition
New
SKU
V9783658034351
ISBN
9783658034351
Paperback
Condition: New

€ 47.28

Hardcover. Marketing, in both a strategic and tactical sense, is basic to a company's success and survival. Surprisingly, many firms are still struggling to identify what good marketing is. Marketing Excellence sheds light on exactly why some of today's most successful marketing campaigns have actually succeeded. Num Pages: 388 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 162 x 27. Weight in Grams: 692.
Format
Hardback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
388
Condition
New
SKU
V9780470060278
ISBN
9780470060278
Hardback
Condition: New

€ 42.99
€ 32.85

Paperback. .
Publisher
SAGE Publications Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781446296622
ISBN
9781446296622
Paperback
Condition: New

€ 63.85

Paperback. Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. Series: Foundations of Business Ethics. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJG; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 18. Weight in Grams: 420.
Format
Paperback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780631214236
ISBN
9780631214236
Paperback
Condition: New

€ 43.99
€ 43.95

Hardback. Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. Series: Wiley Desktop Editions. Num Pages: 272 pages, Illustrations. BIC Classification: KJG; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 158 x 22. Weight in Grams: 554.
Format
Hardback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780631214229
ISBN
9780631214229
Hardback
Condition: New

€ 104.61

Paperback / so. Num Pages: 239 pages, black & white illustrations, bibliography. BIC Classification: KJMV3; KJS; UF; UYZ. Category: (G) General (US: Trade). Dimension: 234 x 156 x 13. Weight in Grams: 358.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
239
Condition
New
SKU
V9783642628740
ISBN
9783642628740
Paperback
Condition: New

€ 46.84

Hardback. BIC Classification: KJ. Dimension: 235 x 155. Weight in Grams: 1190.
Format
Hardback
Publication date
2002
Publisher
Springer Berlin Heidelberg
Condition
New
SKU
V9783540439189
ISBN
9783540439189
Hardback
Condition: New

€ 72.41

Paperback. Editor(s): Robinson, Leroy. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 850 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210. Weight in Grams: 2138.
Format
Paperback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Edition
Softcover reprint of the original 1st ed. 2015
Number of pages
850
Condition
New
SKU
V9783319364919
ISBN
9783319364919
Paperback
Condition: New

€ 250.10

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 395.
Format
Paperback
Publication date
1997
Publisher
Deutscher Universit?tsverlag United Kingdom
Condition
New
SKU
V9783824464197
ISBN
9783824464197
Paperback
Condition: New

€ 67.55

Hardback. Addresses marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm's marketing efforts may take place. This book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms and formal results are presented and analyzed. Series: International Series in Quantitative Marketing. Num Pages: 315 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 1440.
Format
Hardback
Publication date
1997
Publisher
Kluwer Academic Publishers United States
Number of pages
315
Condition
New
SKU
V9780792399643
ISBN
9780792399643
Hardback
Condition: New

€ 238.38

Paperback. Series: International Series in Quantitative Marketing. Num Pages: 315 pages, biography. BIC Classification: KCC; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 510.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Edition
Softcover reprint of the original 1st ed. 1997
Number of pages
315
Condition
New
SKU
V9781461378471
ISBN
9781461378471
Paperback
Condition: New

€ 233.33

Hardcover. Num Pages: 480 pages, illustrations. BIC Classification: KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 243 x 36. Weight in Grams: 944.
Publisher
Pearson FT Press
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780133886559
ISBN
9780133886559
Hardback
Condition: New

€ 73.06

Hardback. Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance. Num Pages: 278 pages, 1, black & white illustrations. BIC Classification: 1FPC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 218 x 162 x 20. Weight in Grams: 456.
Publisher
Palgrave Macmillan
Number of pages
278
Format
Hardback
Publication date
2006
Edition
2007th Edition
Condition
New
SKU
V9780230013506
ISBN
9780230013506
Hardback
Condition: New

€ 106.21
€ 38.41

Paperback. 'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School Num Pages: 480 pages, illustrations. BIC Classification: KJP; KJS. Category: (U) Tertiary Education (US: College). Dimension: 265 x 197 x 22. Weight in Grams: 896.
Publisher
SAGE Publications Ltd
Format
Paperback
Publication date
2014
Edition
2nd Edition
Condition
New
SKU
V9780857027870
ISBN
9780857027870
Paperback
Condition: New

€ 77.88
€ 49.54

Paperback. Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept. Num Pages: 606 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 190 x 27. Weight in Grams: 1162.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
606
Format
Paperback
Publication date
2009
Edition
1st Edition
Condition
New
SKU
V9780470319925
ISBN
9780470319925
Paperback
Condition: New

€ 76.14

Paperback. Num Pages: 260 pages, biography. BIC Classification: KJP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 14. Weight in Grams: 421.
Format
Paperback
Publication date
2010
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Edition
1st ed. Softcover of orig. ed. 2007
Number of pages
260
Condition
New
SKU
V9783642072147
ISBN
9783642072147
Paperback
Condition: New

€ 62.71

Hardback. By summing up the authors' lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex field of Marketing. Num Pages: 271 pages, biography. BIC Classification: KJP. Category: (UU) Undergraduate. Dimension: 235 x 155 x 20. Weight in Grams: 578.
Format
Hardback
Publication date
2006
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
271
Condition
New
SKU
V9783540373223
ISBN
9783540373223
Hardback
Condition: New

€ 63.31

Paperback. This title presents a holistic approach to developing a coherent, profitable marketing communications trategy. The approach relates to the kind of communication between a company and its buyers about what it has to offer. Num Pages: 358 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 156 x 24. Weight in Grams: 608.
Format
Paperback
Publication date
2001
Publisher
Copenhagen Business School Press
Number of pages
358
Condition
New
SKU
V9788763000666
ISBN
9788763000666
Paperback
Condition: New

€ 59.06
€ 45.93

Hardback. Editor(s): Groza, Mark D.; Ragland, Charles B. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 756 pages, 27 black & white illustrations, biography. BIC Classification: KJC; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 40. Weight in Grams: 1298.
Format
Hardback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Number of pages
756
Condition
New
SKU
V9783319194271
ISBN
9783319194271
Hardback
Condition: New

€ 267.95

Paperback. This book features case studies related to marketing and business contexts in emerging markets. These will help students understand the issues unique to these markets (including BRIC countries) and to understand the dynamics of these countries. Editor(s): Mutum, Dilip S.; Roy, Sanjit Kumar; Kipnis, Eva. Num Pages: 176 pages, 6 black & white illustrations, biography. BIC Classification: KJC; KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 285.
Format
Paperback
Publication date
2016
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Edition
Softcover reprint of the original 1st ed. 2014
Number of pages
176
Condition
New
SKU
V9783662511237
ISBN
9783662511237
Paperback
Condition: New

€ 61.57

Hardcover. Marketing Cases from Emerging Markets Editor(s): Mutum, Dilip S.; Roy, Sanjit Kumar; Kipnis, Eva. Num Pages: 176 pages, 6 black & white illustrations, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 160 x 240 x 15. Weight in Grams: 410.
Format
Hardback
Publication date
2013
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Edition
2014th Edition
Number of pages
350
Condition
New
SKU
V9783642368608
ISBN
9783642368608
Hardback
Condition: New

€ 62.39

Hardback. Num Pages: 376 pages. BIC Classification: KJMV7. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 246 x 189. Weight in Grams: 698.
Format
Hardback
Publication date
2016
Publisher
Taylor & Francis Ltd United Kingdom
Edition
2nd Edition
Number of pages
376
Condition
New
SKU
V9781138145931
ISBN
9781138145931
Hardback
Condition: New

€ 192.74

Hardback. Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across. Num Pages: 163 pages, 2 black & white illustrations, biography. BIC Classification: KJSA; KNBP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 359.
Format
Hardback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
163
Condition
New
SKU
V9781137389169
ISBN
9781137389169
Hardback
Condition: New

€ 61.80

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