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Business & management

Results 18889 - 18912 of 20582

Business & management

Paperback. Examines the work of artists who explore specific strategies of branding and presentation in their response to the pervasively commoditized environment. This work represents a range of media: sculpture, video, installation, sound, painting, and photography. Num Pages: 112 pages, 34 color illus.,. BIC Classification: ACXJ; AG; KJMV7. Category: (G) General (US: Trade). Dimension: 247 x 187 x 11. Weight in Grams: 545.
Format
Paperback
Publication date
2007
Publisher
Krannert Art Museum,US United States
Number of pages
112
Condition
New
SKU
V9781883015381
ISBN
9781883015381
Paperback
Condition: New

€ 43.99
€ 38.32

Hardcover. Series: Reinventing work. Num Pages: 228 pages, Ill. BIC Classification: KJM; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 178 x 113 x 20. Weight in Grams: 256.
Publisher
Alfred A. Knopf United States
Number of pages
228
Format
Hardback
Publication date
1999
Edition
1st Edition
Condition
New
SKU
V9780375407727
ISBN
9780375407727
Hardback
Condition: New

€ 29.99
€ 22.36

Hardback. .
Publisher
Taylor & Francis Ltd
Format
Hardback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781138736016
ISBN
9781138736016
Hardback
Condition: New

€ 27.99
€ 6.47

Hardcover. David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Num Pages: 284 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 191 x 21. Weight in Grams: 716.
Format
Hardback
Publication date
2006
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
284
Condition
New
SKU
V9780470028353
ISBN
9780470028353
Hardback
Condition: New

€ 43.99
€ 33.55

Paperback. Brand success = business success. A simple equation, but identifying those winning qualities is not easy. This title applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 213 x 141 x 22. Weight in Grams: 368.
Publisher
Kogan Page Ltd
Number of pages
304
Format
Paperback
Publication date
2011
Edition
2nd Edition
Condition
New
SKU
V9780749462871
ISBN
9780749462871
Paperback
Condition: New

€ 33.99
€ 28.94

Hardcover. Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. Num Pages: 178 pages, Illustrations :. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 196 x 19. Weight in Grams: 538.
Format
Hardback
Publication date
2004
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
178
Condition
New
SKU
V9780470862117
ISBN
9780470862117
Hardback
Condition: New

€ 43.99
€ 33.28

Paperback. Series: Forschungsgruppe Konsum und Verhalten. Num Pages: 324 pages, 4 black & white illustrations, 26 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 425.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Edition
Softcover reprint of the original 1st ed. 2004
Number of pages
324
Condition
New
SKU
V9783824479597
ISBN
9783824479597
Paperback
Condition: New

€ 64.53

Paperback. Provides branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 15. Weight in Grams: 248.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
192
Format
Paperback
Publication date
2010
Edition
2nd
Condition
New
SKU
V9780749460570
ISBN
9780749460570
Paperback
Condition: New

€ 33.99
€ 30.93

Paperback. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 136 x 210 x 19. Weight in Grams: 378.
Format
Paperback
Publication date
2016
Publisher
Red Wheel/Weiser
Edition
1st Edition
Condition
New
SKU
V9781632650139
ISBN
9781632650139
Paperback
Condition: New

€ 18.04

Hardcover. * Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 156 x 21. Weight in Grams: 426.
Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9780470575420
ISBN
9780470575420
Hardback
Condition: New

€ 50.99
€ 38.93

Hardcover. Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand. Num Pages: 180 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 16. Weight in Grams: 424.
Publisher
Palgrave Macmillan
Number of pages
174
Format
Hardback
Publication date
2012
Edition
2013th Edition
Condition
New
SKU
V9781137019486
ISBN
9781137019486
Hardback
Condition: New

€ 63.83

Hardcover. Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Num Pages: 400 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 163 x 33. Weight in Grams: 628.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
400
Format
Hardback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9780470613580
ISBN
9780470613580
Hardback
Condition: New

€ 33.99
€ 24.34

Paperback. Brand Psychology combines insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others and why some brands can weather crises while others cannot. Num Pages: 440 pages, black & white illustrations. BIC Classification: JM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 156 x 25. Weight in Grams: 658.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780749471736
ISBN
9780749471736
Paperback
Condition: New

€ 44.99
€ 39.81

Paperback. Exploring the full spectrum of Internet infringement, monitoring and enforcement, this book gives readers an overview of the threats most commonly faced by brands today. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 158 x 25. Weight in Grams: 444.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780749478698
ISBN
9780749478698
Paperback
Condition: New

€ 46.99
€ 42.03

Paperback. Num Pages: 204 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 143 x 215 x 11. Weight in Grams: 274.
Format
Paperback
Publication date
2011
Publisher
B Jain Publishers Pvt Ltd India
Condition
New
SKU
V9788131910832
ISBN
9788131910832
Paperback
Condition: New

€ 8.99
€ 8.08

Paperback. Num Pages: 200 pages, 1 black & white illustrations, 43 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 340.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
200
Condition
New
SKU
V9783824407897
ISBN
9783824407897
Paperback
Condition: New

€ 75.16

Hardcover. People like new products. They go out of their way to search for new products. However, companies are truly terrible at providing new products that meet their needs. They do not have a disciplined, replicable process that employs a mix of creativity and science to introduce new products efficiently and effectively. Num Pages: 218 pages, Illustrations. BIC Classification: KJD; KJMV6. Category: (P) Professional & Vocational. Dimension: 227 x 155 x 22. Weight in Grams: 368.
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
218
Condition
New
SKU
V9780470643594
ISBN
9780470643594
Hardback
Condition: New

€ 34.99
€ 27.72

Hardcover. Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create. Series Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 344 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 239 x 159 x 33. Weight in Grams: 634.
Publisher
Emerald Group Publishing Limited
Format
Hardback
Publication date
2015
Condition
New
SKU
V9781784419325
ISBN
9781784419325
Hardback
Condition: New

€ 147.21

Multiple copy pack. BIC Classification: KJC; KNPR; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 191 x 237 x 24. Weight in Grams: 800.
Publisher
Bloomsbury Publishing Plc
Format
Paperback
Publication date
2016
Edition
Pck Pap/Ps
Condition
New
SKU
V9781501318436
ISBN
9781501318436
Paperback
Condition: New

€ 89.14
€ 79.92

Paperback. Num Pages: 128 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473627550
ISBN
9781473627550
Paperback
Condition: New

€ 15.99
€ 11.88

Hardcover. Editor(s): Gopal, Raja. Num Pages: 301 pages, tables & charts. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 259 x 184 x 25. Weight in Grams: 826.
Format
Hardback
Publication date
2013
Publisher
Nova Science Publishers Inc United States
Number of pages
301
Condition
New
SKU
V9781600219450
ISBN
9781600219450
Hardback
Condition: New

€ 290.02
€ 195.29

Paperback. The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 198 x 131 x 24. Weight in Grams: 256.
Publisher
Simon & Schuster UK
Format
Paperback
Publication date
2009
Edition
UK ed.
Condition
New
SKU
V9781847398352
ISBN
9781847398352
Paperback
Condition: New

€ 13.99
€ 11.66

Paperback. Num Pages: 288 pages. BIC Classification: KJS; KNTJ. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 167 x 17. Weight in Grams: 444.
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
288
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780415638104
ISBN
9780415638104
Paperback
Condition: New

€ 79.00

Paperback. Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 203 x 136 x 13. Weight in Grams: 288.
Publisher
Pearson Education (US) United States
Number of pages
208
Format
Paperback
Publication date
2005
Edition
2nd
Condition
New
SKU
V9780321348104
ISBN
9780321348104
Paperback
Condition: New

€ 32.99
€ 29.79

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