×


 x 

Shopping cart

Business & management

Results 4641 - 4660 of 19338

Business & management

Paperback. Insightful modelling of dynamic systems for better business strategy The business environment is constantly changing and organisations need the ability to rehearse alternative futures. Num Pages: 504 pages. BIC Classification: KJC; KJQ. Category: (P) Professional & Vocational. Dimension: 248 x 191 x 29. Weight in Grams: 980.
Publisher
John Wiley & Sons Inc United States
Number of pages
450
Format
Paperback
Publication date
2015
Edition
2nd Edition
Condition
New
SKU
V9781118844687
ISBN
9781118844687
Paperback
Condition: New

€ 76.19

Paperback. Marketing is one of the most, if not the most important function of a successful organisation. Analysing the customer base and striving to meet and excel customer expectations more effectively than the competition is the key to long term, strategic success. This book provides a short and concise look at the field. Num Pages: 304 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 17. Weight in Grams: 592.
Format
Paperback
Publication date
2003
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
304
Condition
New
SKU
V9780470849859
ISBN
9780470849859
Paperback
Condition: New

€ 70.89

Paperback. The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies. Num Pages: 600 pages. BIC Classification: KJC; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 248 x 192 x 28. Weight in Grams: 1122.
Publisher
Oxford University Press
Format
Paperback
Publication date
2015
Edition
3rd UK ed.
Condition
New
SKU
V9780199684090
ISBN
9780199684090
Paperback
Condition: New

€ 164.30

Paperback. .
Publisher
Longman Higher Education Division (a Pearson
Format
Paperback
Publication date
1996
Condition
New
SKU
V9780004990378
ISBN
9780004990378
Paperback
Condition: New

€ 100.77
€ 63.42

Hardback. Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Editor(s): Tsiotsou, Rodoula H.; Goldsmith, Ronald E. Num Pages: 434 pages, Illustrations. BIC Classification: KJMV7; KNSG. Category: (P) Professional & Vocational. Dimension: 246 x 169 x 28. Weight in Grams: 810.
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
434
Format
Hardback
Publication date
2012
Condition
New
SKU
V9781780520704
ISBN
9781780520704
Hardback
Condition: New

€ 96.04

Paperback. "At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area. Num Pages: 288 pages, Illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 233 x 192 x 18. Weight in Grams: 538.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
288
Format
Paperback
Publication date
2007
Edition
2nd
Condition
New
SKU
V9780470028803
ISBN
9780470028803
Paperback
Condition: New

€ 65.33

Paperback. The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses. Num Pages: 368 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 244 x 169 x 16. Weight in Grams: 694.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
368
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470689752
ISBN
9780470689752
Paperback
Condition: New

€ 68.35

Paperback. "The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G. Num Pages: 368 pages. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 245 x 169 x 24. Weight in Grams: 620.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2007
Edition
European
Condition
New
SKU
V9780470059869
ISBN
9780470059869
Paperback
Condition: New

€ 70.89

Paperback. The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective. Editor(s): Tollin, Karin; Caru, Antonella. Num Pages: 464 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 170 x 243 x 26. Weight in Grams: 774.
Format
Paperback
Publication date
2008
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
464
Condition
New
SKU
V9780470694275
ISBN
9780470694275
Paperback
Condition: New

€ 70.89

Paperback. Num Pages: 528 pages. BIC Classification: KJC; KJM. Category: (G) General (US: Trade). .
Format
Paperback
Publication date
2016
Publisher
Cengage Learning, Inc
Edition
12th Edition
Condition
New
SKU
V9781305502338
ISBN
9781305502338
Paperback
Condition: New

€ 182.77

Paperback. This student-focused text provides an emphasis on skills development. Packed with real-life examples of what can go wrong with even the most well-conceived strategies, there is a focus on realism throughout. With a highly accessible writing style, this text it is an invaluable learning tool for all students in this area. Num Pages: 848 pages, 90 colour photographs, 80 figures and tables. BIC Classification: KJC. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 263 x 196 x 36. Weight in Grams: 1750.
Publisher
Oxford University Press United Kingdom
Number of pages
846
Format
Paperback
Publication date
2007
Edition
1st Edition
Condition
New
SKU
V9780199216468
ISBN
9780199216468
Paperback
Condition: New

€ 106.52

Paperback. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Edition
3rd Edition
Condition
New
SKU
V9781138849242
ISBN
9781138849242
Paperback
Condition: New

€ 85.36
€ 54.20

Paperback. This highly popular introduction to strategic management has now been revised to take account of the latest developments in the field. * New edition of a highly popular introduction to strategic management. * Provides a clear framework for understanding the issues in corporate strategy, supported by current case examples. Num Pages: 264 pages, 50 illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 246 x 173 x 19. Weight in Grams: 486.
Format
Paperback
Publication date
2004
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
2nd Edition
Number of pages
264
Condition
New
SKU
V9781405111812
ISBN
9781405111812
Paperback
Condition: New

€ 32.00
€ 28.56

Hardback. Num Pages: 896 pages. BIC Classification: KJC; KJM. Category: (G) General (US: Trade). .
Publisher
Cengage Learning, Inc
Format
Hardback
Publication date
2016
Edition
12th Edition
Condition
New
SKU
V9781305502147
ISBN
9781305502147
Hardback
Condition: New

€ 276.93

Paperback. BIC Classification: KJC. Category: (U) Tertiary Education (US: College). .
Publisher
Cengage Learning EMEA
Format
Paperback
Publication date
2017
Edition
8th edition
Condition
New
SKU
V9781473726338
ISBN
9781473726338
Paperback
Condition: New

€ 68.13

Paperback. .
Publisher
Pearson
Format
Paperback
Publication date
2016
Edition
16th edition
Condition
New
SKU
V9781292164977
ISBN
9781292164977
Paperback
Condition: New

€ 97.71

Hardback. The fundamental reason for the existence of any manufacturing organization is to generate wealth by adding value to the products and services it offers. This book brings together the works of researchers to present state-of-the-art research and development on 'the strategic management of the manufacturing value chain' in the broadest sense. Series: IFIP Advances in Information and Communication Technology. Num Pages: 662 pages, biography. BIC Classification: KJMV5; KJQ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 36. Weight in Grams: 1105.
Format
Hardback
Publication date
1998
Publisher
Chapman and Hall United Kingdom
Number of pages
662
Condition
New
SKU
V9780412827105
ISBN
9780412827105
Hardback
Condition: New

€ 242.33

Paperback. This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractorsa firms and the associated professions. Num Pages: 256 pages, 30 illustrations, bibliography, index. BIC Classification: KJM; KNJC; TN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 174 x 14. Weight in Grams: 434.
Format
Paperback
Publication date
2001
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
2nd Edition
Number of pages
256
Condition
New
SKU
V9780632049998
ISBN
9780632049998
Paperback
Condition: New

€ 94.75

Paperback. Suitable for those studying theories and views on strategic management, this title provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organisations. Num Pages: 348 pages, black & white illustrations, black & white tables, maps, figures. BIC Classification: KJC; KNSG; KNSH. Category: (U) Tertiary Education (US: College). Dimension: 245 x 189 x 17. Weight in Grams: 642.
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
350
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780750665223
ISBN
9780750665223
Paperback
Condition: New

€ 71.73

Paperback. Award winning author Kim Warren presents his new book: Strategic Management Dynamics - a complete framework in the field of Strategic Management. Strategic Management Dynamics builds on, and goes substantially beyond the existing strategy textbooks with its focus on understanding and managing how organisations perform over time. Num Pages: 720 pages, black & white tables, figures. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 233 x 190 x 32. Weight in Grams: 1468.
Format
Paperback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
720
Condition
New
SKU
V9780470060674
ISBN
9780470060674
Paperback
Condition: New

€ 77.83

Subscribe to our newsletter

News on special offers, signed editions & more!