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Business & management
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Business & management
Hardcover. A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Two sections offer basic guidelines for marketing in Asia, followed by country by country guidance on conducting negotiations and successful business relationships. Num Pages: 220 pages, Ill. BIC Classification: 1F; KJK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 159 x 235 x 16. Weight in Grams: 432.
- Publisher
- Copenhagen Business School Press
- Number of pages
- 220
- Format
- Hardback
- Publication date
- 2002
- Condition
- New
- SKU
- V9788763000949
- ISBN
- 9788763000949
Hardback
Condition: New
€ 30.99€ 22.26
€ 30.99
€ 22.26
Paperback. Marketing Across Cultures is a cornerstone book in the Culture for Business series. The books in this series address the most important current business issues from a specifically cross--cultural perspective. This book explains different markets around the world as well as customer needs in a wide range of cultural contexts. Series: Culture for Business. Num Pages: 354 pages, black & white illustrations, figures. BIC Classification: JFSL1; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 21. Weight in Grams: 548.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 354
- Condition
- New
- SKU
- V9781841124711
- ISBN
- 9781841124711
Paperback
Condition: New
€ 19.99€ 17.43
€ 19.99
€ 17.43
Paperback. Num Pages: 496 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 191 x 25. Weight in Grams: 968.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 496
- Format
- Paperback
- Publication date
- 2013
- Edition
- 6th Edition
- Condition
- New
- SKU
- V9780273757733
- ISBN
- 9780273757733
Paperback
Condition: New
€ 100.87
€ 100.87
Hardback. Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Num Pages: 208 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 25. Weight in Grams: 388.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119341208
- ISBN
- 9781119341208
Hardback
Condition: New
€ 27.99€ 21.08
€ 27.99
€ 21.08
Hardcover. Understand the next level of marketing
The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 20. Weight in Grams: 392.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470598825
- ISBN
- 9780470598825
Hardback
Condition: New
€ 27.99€ 21.16
€ 27.99
€ 21.16
Paperback. Provides an overview of essential marketing principles within a visually engaging, reader-friendly presentation. This book helps readers develop the knowledge and decision-making skills they need to succeed in competitive business environment. Num Pages: 720 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 277 x 218 x 27. Weight in Grams: 1418.
- Publisher
- Cengage Learning, Inc United States
- Number of pages
- 720
- Format
- Paperback
- Publication date
- 2015
- Edition
- 18th Edition
- Condition
- New
- SKU
- V9781285858340
- ISBN
- 9781285858340
Paperback
Condition: New
€ 112.06
€ 112.06
Hardback. Series: Interactive Study Guides. Num Pages: 572 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 252 x 215 x 27. Weight in Grams: 1518.
- Publication date
- 2012
- Publisher
- John Wiley & Sons Australia Ltd
- Edition
- 2nd Edition
- Condition
- New
- Format
- Hardback
- SKU
- V9780730303411
- ISBN
- 9780730303411
Hardback
Condition: New
€ 72.76
€ 72.76
Paperback. Series: Open University: Modern Art - Practices & Debates. Num Pages: 572 pages. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). Dimension: 250 x 216 x 26. Weight in Grams: 1488.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- John Wiley & Sons Australia Ltd Australia
- Edition
- 2nd Edition + iStudy Version 2
- Number of pages
- 572
- Condition
- New
- SKU
- V9781118389003
- ISBN
- 9781118389003
Paperback
Condition: New
€ 113.60
€ 113.60
Paperback. Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up--to--date and innovative. Num Pages: 576 pages, 0. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 249 x 188 x 30. Weight in Grams: 1078.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- John Wiley and Sons Ltd
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780631196389
- ISBN
- 9780631196389
Paperback
Condition: New
€ 50.86€ 43.78
€ 50.86
€ 43.78
Paperback. From advertising and public relations to selling and packaging, marketing plays a key role in almost every business process. This book drills down to the basics, providing readers with a better understanding of the vital role that this discipline plays throughout a company. Num Pages: 384 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 21. Weight in Grams: 574.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780471790792
- ISBN
- 9780471790792
Paperback
Condition: New
€ 116.08
€ 116.08
Paperback. Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world. Num Pages: 256 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 241 x 168 x 14. Weight in Grams: 452.
- Publisher
- SAGE Publications Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781848608788
- ISBN
- 9781848608788
Paperback
Condition: New
€ 73.13
€ 73.13
Hardcover. Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 23. Weight in Grams: 422.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118496404
- ISBN
- 9781118496404
Hardback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Paperback. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students. Num Pages: 512 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 187 x 31. Weight in Grams: 990.
- Publisher
- Wiley
- Format
- Paperback
- Publication date
- 2012
- Edition
- Revised 4th Edition
- Condition
- New
- SKU
- V9781118432679
- ISBN
- 9781118432679
Paperback
Condition: New
€ 49.94
€ 49.94
Paperback. Editor(s): Hartell, Cherese. Num Pages: 77 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 236 x 155 x 9. Weight in Grams: 164.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Nova Science Pub Inc
- Condition
- New
- SKU
- V9781634820080
- ISBN
- 9781634820080
Paperback
Condition: New
€ 100.54€ 77.37
€ 100.54
€ 77.37
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 200 x 219 x 13. Weight in Grams: 116.
- Publisher
- Hodder & Stoughton General Division
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473608023
- ISBN
- 9781473608023
Paperback
Condition: New
€ 11.99€ 10.26
€ 11.99
€ 10.26
Hardcover. Considered the authoritative international text on research methods and applications, The Market Research Handbook, Fifth Edition is an indispensable state-of-the art reference book for the researcher, at every level of experience, who wants to improve on his or her skills. Num Pages: 654 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 249 x 176 x 41. Weight in Grams: 1378.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 5th Edition
- Number of pages
- 654
- Condition
- New
- SKU
- V9780470517680
- ISBN
- 9780470517680
Hardback
Condition: New
€ 144.93
€ 144.93
Hardcover. Market Research is the systematic, objective collection and analysis of data in order to increase understanding about a particular market, competition and/or environment. And with markets throughout the world becoming increasingly more competitive, market research is now rising up the agenda of organisations both large and small. Editor(s): Mouncey, Peter; Wimmer, Frank. Num Pages: 720 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 44. Weight in Grams: 1150.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 720
- Condition
- New
- SKU
- V9780470065273
- ISBN
- 9780470065273
Hardback
Condition: New
€ 93.02
€ 93.02
Paperback. Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information. This title includes examples and lessons from benchmark companies in publishing, consumer goods, brewing and others. It also includes a glossary of key concepts and a comprehensive resources guide. Series: ExpressExec S. Num Pages: 124 pages, black & white tables, figures. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 127 x 236 x 16. Weight in Grams: 122.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 124
- Condition
- New
- SKU
- V9781841121949
- ISBN
- 9781841121949
Paperback
Condition: New
€ 11.99€ 11.69
€ 11.99
€ 11.69
Paperback. Provides an overview of the important tools and concepts relevant to intelligence analysis for strategic decision making. This book discusses a number of tools and concepts useful to build strategic insights. It provides managers with helpful concepts, tools and ideas on market intelligence and analysis. Num Pages: 240 pages. BIC Classification: KJC. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 153 x 229 x 21. Weight in Grams: 410.
- Publisher
- Copenhagen Business School Press Denmark
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9788763002028
- ISBN
- 9788763002028
Paperback
Condition: New
€ 47.99€ 34.45
€ 47.99
€ 34.45
Hardcover. While computer-aided design and other technologies are helping businesses achieve a high level of customer satisfaction at a low cost, the implications of these efforts for product lines, distribution and promotion strategies, manufacturing technologies, and operations controls remain unclear. Num Pages: 528 pages, Illustrations. BIC Classification: KJMV5; KJU; KN; UGK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (XV) Technical / Manuals. Dimension: 167 x 265 x 29. Weight in Grams: 874.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 528
- Condition
- New
- SKU
- V9780471244929
- ISBN
- 9780471244929
Hardback
Condition: New
€ 156.37
€ 156.37
Paperback. Learn how to turn a set of needs and objectives into powerful training results by linking outcome measure to organizational goals and designing and evaluating appropriate training strategies. Num Pages: 114 pages, black & white illustrations. BIC Classification: KJMV2. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 254 x 179 x 7. Weight in Grams: 210.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 114
- Condition
- New
- SKU
- V9780787950996
- ISBN
- 9780787950996
Paperback
Condition: New
€ 37.43
€ 37.43
hardcover. Part of a series that aims to present scholarly work on multiple levels of analysis, multi-level theory, research, and methods, this title focuses on 'critical essays', theoretical work, empirical studies, methodological developments, analytical techniques, and philosophical treatments. Editor(s): Yammarino, F.J.; Dansereau, F. (State University of New York at Buffalo, NY, USA). Series: Research in Multi-level Issues. Num Pages: 420 pages, 1, black & white illustrations. BIC Classification: KJ; KN. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 23. Weight in Grams: 763.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 420
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780762308057
- ISBN
- 9780762308057
Hardback
Condition: New
€ 140.78
€ 140.78
Paperback. Num Pages: 234 pages. BIC Classification: KJMV2; KJU; KJWX. Category: (G) General (US: Trade). Dimension: 186 x 236 x 18. Weight in Grams: 482.
- Publisher
- Technics Publications LLC
- Format
- Paperback
- Publication date
- 2015
- Edition
- First
- Condition
- New
- SKU
- V9781634620031
- ISBN
- 9781634620031
Paperback
Condition: New
€ 53.99€ 38.96
€ 53.99
€ 38.96
Hardcover. .
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Format
- Hardback
- Publication date
- 2010
- Edition
- 2010th Edition
- Condition
- New
- SKU
- V9783642050732
- ISBN
- 9783642050732
Hardback
Condition: New
€ 141.95€ 139.84
€ 141.95
€ 139.84