Business & management
Results 16381 - 16400 of 30208
Business & management
Paperback. Editor(s): Bellur, Venkatakrishna V. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 385 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210. Weight in Grams: 953.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 385
- Condition
- New
- SKU
- V9783319385532
- ISBN
- 9783319385532
Paperback
Condition: New
€ 121.69
€ 121.69
Hardcover. How well a restaurant, travel business, or resort sells itself in a competitive marketplace is the ultimate litmus test of its success. This introductory treatment covers the basic foundations of marketing for the hospitality industry, updated to address current topics and developments in the field. Num Pages: 384 pages, Ill. BIC Classification: KJMV7; TTVC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 245 x 199 x 25. Weight in Grams: 854.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Wiley United States
- Edition
- 3rd Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780471348856
- ISBN
- 9780471348856
Hardback
Condition: New
€ 191.31
€ 191.31
Hardcover. The authors show how to use a range of marketing tools, including client research, cost/benefit analyses, and promotion to heighten the visibility of Human Resource Development, earn employee commitment to programmes and ensure that programmes contribute to the corporate bottom line. Num Pages: 242 pages, black & white illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 280 x 130 x 30. Weight in Grams: 560.
- Format
- Hardback
- Publication date
- 1992
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 242
- Condition
- New
- SKU
- V9781555424022
- ISBN
- 9781555424022
Hardback
Condition: New
€ 47.99€ 47.71
€ 47.99
€ 47.71
Paperback. Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media. Num Pages: 286 pages, biography. BIC Classification: CBX; CFB; JFD; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 286
- Condition
- New
- SKU
- V9781349526000
- ISBN
- 9781349526000
Paperback
Condition: New
€ 118.74
€ 118.74
Hardcover. Num Pages: 286 pages, biography. BIC Classification: 2ADF; CFB; JFD; KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 222 x 163 x 21. Weight in Grams: 488.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan
- Number of pages
- 304
- Condition
- New
- SKU
- V9781403949844
- ISBN
- 9781403949844
Hardback
Condition: New
€ 119.46
€ 119.46
Paperback / so. Series: Business-To-Business-Marketing. Num Pages: 368 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 21. Weight in Grams: 499.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 368
- Condition
- New
- SKU
- V9783824468645
- ISBN
- 9783824468645
Paperback
Condition: New
€ 57.70
€ 57.70
Book. Editor(s): Frohlich-Glantschnig, Elisabeth. Num Pages: XII, 369 S., 65 Abb. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 22. Weight in Grams: 712.
- Publication date
- 2005
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783540262909
- ISBN
- 9783540262909
Paperback
Condition: New
€ 140.42
€ 140.42
Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 27. Weight in Grams: 626.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835004429
- ISBN
- 9783835004429
Paperback
Condition: New
€ 79.06
€ 79.06
Paperback / so. Editor(s): Meffert, Heribert; Heribert Meffert. Num Pages: 256 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 15. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 1980
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 256
- Condition
- New
- SKU
- V9783409351812
- ISBN
- 9783409351812
Paperback
Condition: New
€ 68.24
€ 68.24
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJS; KNTY. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Edition
- Revised, Updated
- Condition
- New
- SKU
- V9781473609587
- ISBN
- 9781473609587
Paperback
Condition: New
€ 11.99€ 10.10
€ 11.99
€ 10.10
Hardback. This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Series: Review of Marketing Research. Num Pages: 248 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 163 x 238 x 19. Weight in Grams: 490.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Emerald Publishing Limited
- Condition
- New
- SKU
- V9781786352828
- ISBN
- 9781786352828
Hardback
Condition: New
€ 129.21
€ 129.21
Hardcover. The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. Num Pages: 240 pages, biography. BIC Classification: KJC; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 222 x 137 x 18. Weight in Grams: 424.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2013th Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9781137297105
- ISBN
- 9781137297105
Hardback
Condition: New
€ 67.55
€ 67.55
Paperback. The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. Num Pages: 230 pages, biography. BIC Classification: KJC; KJS; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 141 x 215 x 18. Weight in Grams: 324.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2013
- Condition
- New
- SKU
- V9781349452033
- ISBN
- 9781349452033
Paperback
Condition: New
€ 66.62
€ 66.62
Paperback / so. Series: Unternehmensfuhrung Und Marketing. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 13. Weight in Grams: 381.
- Format
- Paperback
- Publication date
- 1977
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783409305617
- ISBN
- 9783409305617
Paperback
Condition: New
€ 77.71
€ 77.71
Hardback. This text honours the contributions of Professor Michael J. Baker to marketing thought and practice as Professor of Marketing at the University of Strathclyde. It contains a series of essays by colleagues of Baker. Contributions examine the nature of modern marketing. Editor(s): Shaw, Susan; Hood, Neil. Num Pages: 239 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 20. Weight in Grams: 455.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 239
- Condition
- New
- SKU
- V9780333662649
- ISBN
- 9780333662649
Hardback
Condition: New
€ 180.86
€ 180.86
Paperback. Editor(s): Shaw, Susan A. Num Pages: 227 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 311.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 227
- Condition
- New
- SKU
- V9781349140916
- ISBN
- 9781349140916
Paperback
Condition: New
€ 179.99
€ 179.99
Paperback. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 226 x 157 x 19. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9781118231937
- ISBN
- 9781118231937
Paperback
Condition: New
€ 20.99€ 18.00
€ 20.99
€ 18.00
Hardcover. Num Pages: 174 pages, biography. BIC Classification: 1DF; 1DV; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 14. Weight in Grams: 375.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Palgrave Macmillan
- Edition
- 2nd Edition
- Number of pages
- 176
- Condition
- New
- SKU
- V9781403947505
- ISBN
- 9781403947505
Hardback
Condition: New
€ 62.06
€ 62.06
Hardback. Num Pages: 220 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 15. Weight in Grams: 435.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Palgrave USA United States
- Number of pages
- 220
- Condition
- New
- SKU
- V9781403991737
- ISBN
- 9781403991737
Hardback
Condition: New
€ 62.43
€ 62.43
Hardcover. Num Pages: 206 pages, biography. BIC Classification: 1KL; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 15. Weight in Grams: 415.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan
- Number of pages
- 208
- Condition
- New
- SKU
- V9781403947512
- ISBN
- 9781403947512
Hardback
Condition: New
€ 62.28
€ 62.28